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Business Intelligence · head to head

NetBase Quid vs Pigment

NetBase Quid logo

NetBase Quid

Business Intelligence

Consumer and market intelligence combining social listening with unstructured text analytics

From
On request
Rated
-
Full reviewWebsite
Pigment logo

Pigment

Business Intelligence

Enterprise business planning platform for finance, sales and workforce modelling

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: NetBase Quid nothing about pricing is published and the review sites carry no plan data either, so you cannot size a budget without entering a sales process, and reported costs put it out of reach of small and mid-sized teams.; Pigment no pricing is published and the structure has three moving parts, platform fee, use-case fees and tiered seats, so two companies of the same size can pay very different amounts and neither can benchmark the other.
  • They diverge on capability: NetBase Quid covers Social listening, Pigment covers Dimensional modelling.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which NetBase Quid and Pigment actually diverge.

Attributes where NetBase Quid and Pigment differ
AttributeNetBase QuidPigment

Identical on both: starting price (On request), pricing model (quote), free tier (No), platforms (Web), user rating (Not yet rated), category (Business Intelligence).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in NetBase Quid

  • Social listening
  • Network visualisation
  • Unstructured data analytics
  • Image and logo analytics
  • Custom taxonomies
  • Alerting
  • AI agent library
  • API and exports

Only in Pigment

  • Dimensional modelling
  • Scenario planning
  • Data connectors
  • Application blocks
  • Reporting and boards
  • Access control
  • Audit trail
  • AI assistance

What people use each for

The jobs each tool is most often brought in to do.

NetBase Quid

  • A consumer goods strategy team mapping five years of category news and patent filings to find unserved product territorynot Pigment
  • A brand insights function tracking how consumer language about an ingredient shifts across social and news simultaneouslynot Pigment
  • A corporate development team sizing an adjacent market from filings, transcripts and press before commissioning a consultancynot Pigment
  • An agency building a category point of view for a pitch that needs evidence broader than social conversation alonenot Pigment

Pigment

  • A finance team retiring a fragile Excel consolidation that no one can audit and only one person can runnot NetBase Quid
  • Sales operations modelling quota, territory and headcount capacity against a revenue plan in the same system finance usesnot NetBase Quid
  • A company that needs monthly re-forecasting fast enough to run scenarios live in the leadership meetingnot NetBase Quid
  • Replacing an ageing Anaplan estate where the model has become unmaintainable and per-workspace costs have crept upnot NetBase Quid

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

NetBase Quid

  • Nothing about pricing is published and the review sites carry no plan data either, so you cannot size a budget without entering a sales process, and reported costs put it out of reach of small and mid-sized teams.
  • The two halves of the platform came from separate companies and still feel like separate products, which means the workflow from a social finding to a market-map investigation involves more manual bridging than the marketing implies.
  • The network visualisations are compelling in a demo and demanding in practice; teams without an analyst who understands clustering tend to produce pretty maps they cannot defend in a meeting.
  • Historical social data beyond the contracted window is typically an additional cost, so a retrospective study you did not scope at signing turns into a change order.
  • The rebrand from NetBase Quid to Quid has left documentation, support material and third-party integration listings under a mixture of names, which makes finding accurate current information about the product harder than it should be.

Pigment

  • No pricing is published and the structure has three moving parts, platform fee, use-case fees and tiered seats, so two companies of the same size can pay very different amounts and neither can benchmark the other.
  • Cost scales with planning processes rather than with company size, so a successful first deployment creates internal demand that directly increases the bill at renewal.
  • It requires a modelling owner. Without a person who understands dimensional design, teams rebuild spreadsheet patterns in Pigment and inherit all the maintenance problems they were trying to escape.
  • Implementation is partner-led and measured in months, so the payback horizon is long compared with lighter FP&A tools that a controller can configure alone.
  • The connector library covers major systems well but the long tail is thinner than the incumbents, and industry-specific source systems often need a warehouse or a file drop in between.

Pricing, plan by plan

NetBase Quid

On request
  • Quid$undefined/year
    • Social listening with sentiment and emotion analysis
    • Network visualisation of unstructured corpora
    • News, patent and filing datasets

Pigment

On request
  • Pigment platform$undefined/year
    • Platform fee plus per use-case fees
    • Licences tiered as editor, contributor and explorer
    • No free tier and no self-service signup

Which should you pick?

Choose NetBase Quid if

  • You need social listening.
  • You also want network visualisation.
NetBase Quid review

Choose Pigment if

  • You need dimensional modelling.
  • You also want scenario planning.
Pigment review

Questions people ask

Is NetBase Quid or Pigment better?
Neither clearly leads. NetBase Quid starts at On request and Pigment at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, NetBase Quid or Pigment?
NetBase Quid starts at On request and Pigment at On request.
Does NetBase Quid or Pigment run on more platforms?
Both run on Web, so platform support will not decide this one for you.
What is NetBase Quid best used for?
NetBase Quid is most often used for a consumer goods strategy team mapping five years of category news and patent filings to find unserved product territory, a brand insights function tracking how consumer language about an ingredient shifts across social and news simultaneously, a corporate development team sizing an adjacent market from filings, transcripts and press before commissioning a consultancy, an agency building a category point of view for a pitch that needs evidence broader than social conversation alone. Of those, a consumer goods strategy team mapping five years of category news and patent filings to find unserved product territory and a brand insights function tracking how consumer language about an ingredient shifts across social and news simultaneously are not what Pigment is typically brought in for.
What can NetBase Quid do that Pigment cannot?
NetBase Quid covers Social listening, Network visualisation, Unstructured data analytics, Image and logo analytics. Pigment covers Dimensional modelling, Scenario planning, Data connectors, Application blocks.

Answered from the vendors’ own pages

NetBase Quid: Is NetBase Quid the same as Quid?

Yes. The merged company now trades as Quid and netbasequid.com redirects to quid.com.

Pigment: Does Pigment publish prices?

No. Expect a quote combining a platform fee, fees per planning use case, and seat licences split into editor, contributor and explorer tiers.

NetBase Quid: Does it publish pricing?

No. Contracts are annual and quoted, and independent review sites list no plan pricing at all.

Pigment: Is Pigment an alternative to Anaplan?

It is positioned directly against Anaplan and much of its customer base is migrating from it, mainly citing modelling readability and recalculation speed.

NetBase Quid: Is there a trial?

The site offers a two-week trial on request rather than open self-service signup.

Pigment: Can we use it without consultants?

In practice most deployments use Pigment or a partner for the initial build. Ongoing model changes can be handled in-house once someone owns the modelling discipline.

NetBase Quid: Is this a replacement for a social listening tool?

It can be, but you would be paying for the market intelligence half as well. If you only need social monitoring, cheaper tools cover it.

Pigment: Where is data hosted?

Pigment is a European vendor with regional hosting options, which is often the deciding factor for EU buyers with data residency requirements.

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