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Research · head to head

Dovetail vs Mouseflow

Dovetail logo

Dovetail

Research

AI-powered customer intelligence and research repository.

From
Free
Rated
-
Full reviewWebsite
Mouseflow logo

Mouseflow

Research

Session replay and heatmaps

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Dovetail no published mid-market pricing; enterprises must contact sales for custom quotes; Mouseflow the free plan is 500 sessions a month, one website and one month of data retention
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Dovetail and Mouseflow actually diverge.

Attributes where Dovetail and Mouseflow differ
AttributeDovetailMouseflow
Pricing modelfreemiumsubscription
PlatformsWeb, Mobile, APIWeb
FoundedUnknown2009

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated), category (Research).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Dovetail

Nothing recorded that Mouseflow does not also cover.

Only in Mouseflow

  • Session Replay
  • 6 Types of Heatmaps
  • Funnels
  • Form Analytics
  • User Feedback
  • Google Analytics
  • Segment
  • HubSpot

What people use each for

The jobs each tool is most often brought in to do.

Dovetail

  • Product teams conducting qualitative research and extracting actionable insightsnot Mouseflow
  • Customer success teams identifying churn drivers through session recordings and feedbacknot Mouseflow
  • Design and UX teams analysing user feedback to inform product decisionsnot Mouseflow
  • Marketing teams monitoring sentiment and customer perception trendsnot Mouseflow
  • Enterprise organisations requiring secure, compliant customer intelligence infrastructurenot Mouseflow

Mouseflow

  • Session replay to watch how visitors use a pagenot Dovetail
  • Click, scroll and geographic heatmapsnot Dovetail
  • Conversion funnel and form analyticsnot Dovetail
  • Friction detection on problem pagesnot Dovetail
  • On-site feedback surveysnot Dovetail

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Dovetail

  • No published mid-market pricing; enterprises must contact sales for custom quotes
  • Free tier strictly limited to one channel and one project; scaling requires Enterprise plan
  • Enterprise pricing model opaque; no transparent tier for growing teams
  • Free tier includes AI Chat but with basic summaries only; advanced AI features reserved for Enterprise
  • No per-seat pricing published; cost model for multi-person teams unclear

Mouseflow

  • The free plan is 500 sessions a month, one website and one month of data retention
  • Data retention is tiered, from 1 month on free to 12 months on Premium at $319 a month
  • Essential at $25 a month covers a single website project
  • SSO, custom privacy settings and priority support are on the higher tiers only
  • The 14 day money-back guarantee applies to annual subscriptions and excludes Enterprise

Pricing, plan by plan

Dovetail

Free
  • FreeFree
    • One channel for feedback tracking
    • One project for research
    • AI Chat with basic summaries
  • Enterprise$undefined/variable
    • Unlimited agents, channels, projects and docs
    • Advanced dashboards and AI features
    • Data redaction and access controls

Mouseflow

Free
  • FreeFree
    • 500 monthly sessions
    • 1 website project
    • 1 conversion funnel
  • Essential$25/month
    • 5,000 monthly sessions
    • 1 website project
    • 1 conversion funnel
  • Advanced$109/month
    • 25,000 monthly sessions
    • 2 website projects
    • 5 conversion funnels
  • Premium$319/month
    • 100,000 monthly sessions
    • 5 website projects
    • 10 conversion funnels

Which should you pick?

Choose Dovetail if

  • You want to start without paying.
  • You work on Web, Mobile, API.
Dovetail review

Choose Mouseflow if

  • You need session replay.
  • You want to start without paying.
  • You also want 6 types of heatmaps.
Mouseflow review

Questions people ask

Is Dovetail or Mouseflow better?
Neither clearly leads. Dovetail starts at Free and Mouseflow at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Dovetail or Mouseflow?
Dovetail starts at Free and Mouseflow at Free.
Does Dovetail or Mouseflow run on more platforms?
Dovetail runs on Web, Mobile, API. Mouseflow runs on Web.
Can I use Dovetail for free?
Both have a free tier, so you can try either at no cost before committing.
What is Dovetail best used for?
Dovetail is most often used for product teams conducting qualitative research and extracting actionable insights, customer success teams identifying churn drivers through session recordings and feedback, design and ux teams analysing user feedback to inform product decisions, marketing teams monitoring sentiment and customer perception trends. Of those, product teams conducting qualitative research and extracting actionable insights and customer success teams identifying churn drivers through session recordings and feedback are not what Mouseflow is typically brought in for.
What can Dovetail do that Mouseflow cannot?
Mouseflow covers Session Replay, 6 Types of Heatmaps, Funnels, Form Analytics.

Answered from the vendors’ own pages

Dovetail: What is included in the free plan?

The free plan includes one channel for feedback tracking, one project for organising research, and AI Chat with basic summaries.

Source
Mouseflow: Is there a free version of Mouseflow?

Yes, Mouseflow offers a free plan with up to 500 monthly sessions, 1 website project, and 1-month data retention.

Source
Dovetail: Does Dovetail have compliance certifications?

Yes. Dovetail is SOC 2 Type II compliant and includes automatic PII redaction and private AI processing for enterprise-grade security.

Source
Mouseflow: What is the most popular Mouseflow plan?

The Advanced plan at $109/month is marked as most popular, offering 25,000 monthly sessions and 6 months of data retention.

Source
Dovetail: How many integrations does Dovetail support?

Dovetail connects to 38+ external tools through API, CLI and integrations including Slack and Microsoft Teams.

Source
Mouseflow: Does Mouseflow offer annual billing discounts?

Yes, Mouseflow offers up to 35% savings when billed annually instead of monthly, and provides a 14-day money-back guarantee.

Source
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