Software · head to head
Mouseflow vs Dovetail
Dovetail
Software
AI-powered customer intelligence and research repository.
- From
- Free
- Rated
- -
The short version
- Each has a real cost: Mouseflow the free plan is 500 sessions a month, one website and one month of data retention; Dovetail no published mid-market pricing; enterprises must contact sales for custom quotes
Where they differ
Only the attributes on which Mouseflow and Dovetail actually diverge.
Identical on both: starting price (Free), pricing model (freemium), free tier (Yes), user rating (Not yet rated), category (Unknown).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Mouseflow
- Session Replay
- 6 Types of Heatmaps
- Funnels
- Form Analytics
- User Feedback
- Google Analytics
- Segment
- HubSpot
Only in Dovetail
Nothing recorded that Mouseflow does not also cover.
What people use each for
The jobs each tool is most often brought in to do.
Mouseflow
- Session replay to watch how visitors use a pagenot Dovetail
- Click, scroll and geographic heatmapsnot Dovetail
- Conversion funnel and form analyticsnot Dovetail
- Friction detection on problem pagesnot Dovetail
- On-site feedback surveysnot Dovetail
Dovetail
- Product teams conducting qualitative research and extracting actionable insightsnot Mouseflow
- Customer success teams identifying churn drivers through session recordings and feedbacknot Mouseflow
- Design and UX teams analysing user feedback to inform product decisionsnot Mouseflow
- Marketing teams monitoring sentiment and customer perception trendsnot Mouseflow
- Enterprise organisations requiring secure, compliant customer intelligence infrastructurenot Mouseflow
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Mouseflow
- The free plan is 500 sessions a month, one website and one month of data retention
- Data retention is tiered, from 1 month on free to 12 months on Premium at $319 a month
- Essential at $25 a month covers a single website project
- SSO, custom privacy settings and priority support are on the higher tiers only
- The 14 day money-back guarantee applies to annual subscriptions and excludes Enterprise
Dovetail
- No published mid-market pricing; enterprises must contact sales for custom quotes
- Free tier strictly limited to one channel and one project; scaling requires Enterprise plan
- Enterprise pricing model opaque; no transparent tier for growing teams
- Free tier includes AI Chat but with basic summaries only; advanced AI features reserved for Enterprise
- No per-seat pricing published; cost model for multi-person teams unclear
Pricing, plan by plan
Mouseflow
FreeNo published plan breakdown. See the Mouseflow review.
Dovetail
Free- FreeFree
- One channel for feedback tracking
- One project for research
- AI Chat with basic summaries
- Enterprise$null/variable
- Unlimited agents, channels, projects and docs
- Advanced dashboards and AI features
- Data redaction and access controls
Which should you pick?
Choose Mouseflow if
- You need session replay.
- You want to start without paying.
- You also want 6 types of heatmaps.
Questions people ask
- Is Mouseflow or Dovetail better?
- Neither clearly leads. Mouseflow starts at Free and Dovetail at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Mouseflow or Dovetail?
- Mouseflow starts at Free and Dovetail at Free.
- Does Mouseflow or Dovetail run on more platforms?
- Mouseflow runs on Web. Dovetail runs on Web, Mobile, API.
- Can I use Mouseflow for free?
- Both have a free tier, so you can try either at no cost before committing.
- What is Mouseflow best used for?
- Mouseflow is most often used for session replay to watch how visitors use a page, click, scroll and geographic heatmaps, conversion funnel and form analytics, friction detection on problem pages. Of those, session replay to watch how visitors use a page and click, scroll and geographic heatmaps are not what Dovetail is typically brought in for.
- What can Mouseflow do that Dovetail cannot?
- Mouseflow covers Session Replay, 6 Types of Heatmaps, Funnels, Form Analytics.
Answered from the vendors’ own pages
Dovetail: What is included in the free plan?
The free plan includes one channel for feedback tracking, one project for organising research, and AI Chat with basic summaries.
SourceDovetail: Does Dovetail have compliance certifications?
Yes. Dovetail is SOC 2 Type II compliant and includes automatic PII redaction and private AI processing for enterprise-grade security.
SourceDovetail: How many integrations does Dovetail support?
Dovetail connects to 38+ external tools through API, CLI and integrations including Slack and Microsoft Teams.
Source