Softwr

Surveys · head to head

Medallia vs OutSystems

Medallia logo

Medallia

Surveys

Enterprise experience management platform for customer, employee and contact centre feedback

From
On request
Free plan
No
Full reviewWebsite
OutSystems logo

OutSystems

No-Code

Enterprise low-code platform priced by application complexity units, not just users

From
On request
Free plan
No
Full reviewWebsite

The short version

  • Each has a real cost: Medallia there is no published pricing and no self-serve tier, so evaluating cost requires a sales process before any real budgeting can happen.; OutSystems application Objects grow with every screen, table and API an app gains, so a successful app that keeps adding features can push the account into AO overage charges that were not modelled at initial budget time.
  • They diverge on capability: Medallia covers Multi-channel feedback capture, OutSystems covers Visual application modelling.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which Medallia and OutSystems actually diverge.

Attributes where Medallia and OutSystems differ
AttributeMedalliaOutSystems
Pricing modelquoteApplication Object consumption plus internal and external user packs
CategorySurveysNo-Code

Identical on both: starting price (On request), free tier (No), platforms (Web, iOS, Android), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Medallia

  • Multi-channel feedback capture
  • AI text and sentiment analysis
  • Role-based reporting
  • Contact centre analytics
  • Experience orchestration
  • Market research tools

Only in OutSystems

  • Visual application modelling
  • Generated deployable code
  • One-click deployment
  • AI-assisted development
  • Application Object governance
  • Prebuilt integrations

What people use each for

The jobs each tool is most often brought in to do.

Medallia

  • A retail or hospitality chain that wants customer feedback, digital behaviour and call transcripts unified in one platformnot OutSystems
  • An enterprise with a dedicated CX team needing role-based dashboards from frontline staff to the executive teamnot OutSystems
  • A contact centre wanting agent coaching and quality management driven by the same data as customer satisfaction scoresnot OutSystems
  • A company running employee and customer experience programmes and wanting one vendor across bothnot OutSystems

OutSystems

  • An enterprise replacing custom .NET or Java application development with a governed low-code platform at scalenot Medallia
  • A company building customer-facing portals where the external-user pricing tier (packs of 10,000) is materially cheaper than licensing customers as internal usersnot Medallia
  • An IT department that wants generated, inspectable code rather than a proprietary black-box runtimenot Medallia
  • An organisation with a large existing application portfolio needing centralised governance across many apps built by different teamsnot Medallia

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Medallia

  • There is no published pricing and no self-serve tier, so evaluating cost requires a sales process before any real budgeting can happen.
  • Implementation is a project, not a signup, and typically involves data integration and consulting work before the platform produces usable dashboards.
  • The breadth of modules means a buyer who only needs a simple survey tool is paying for enterprise infrastructure they will not use.
  • Switching away later means re-architecting how feedback is collected across the organisation, which creates real vendor lock-in once rolled out.
  • Smaller teams and mid-market companies are effectively priced out, since the platform and its go-to-market are built for large enterprise accounts.

OutSystems

  • Application Objects grow with every screen, table and API an app gains, so a successful app that keeps adding features can push the account into AO overage charges that were not modelled at initial budget time.
  • Internal users are sold in packs of 100 and external users in packs of 10,000, so a company just over a pack boundary in either category pays for a full additional pack rather than a handful of extra seats.
  • Entry-level ODC pricing starts around 36,300 US dollars a year before any AO overage or extra user packs, which puts it out of reach for smaller teams evaluating low-code options.
  • Cloud infrastructure and hosting costs are frequently separate from the platform licence, so the all-in bill is higher than the headline subscription figure suggests.
  • Migrating a large application portfolio off OutSystems once built is difficult, since the generated code and platform-specific patterns are not designed for a clean export to standard frameworks.

Pricing, plan by plan

Medallia

On request
  • Medallia Experience Cloud$undefined/year
    • No published pricing, sold as a multi-year enterprise contract
    • Pricing depends on modules (CX, EX, contact centre, market research)
    • Implementation and integration typically charged separately

OutSystems

On request
  • ODC Entry$undefined/year
    • Entry-level Application Object allowance included
    • Internal users sold in packs of 100
    • External users sold in packs of 10,000
  • ODC Enterprise$undefined/year
    • Custom AO, user pack and environment volumes
    • Negotiated multi-year enterprise agreements
    • Premium support and dedicated infrastructure options

Which should you pick?

Choose Medallia if

  • You need multi-channel feedback capture.
  • You work on Web, iOS, Android.
  • You also want ai text and sentiment analysis.
Medallia review

Choose OutSystems if

  • You need visual application modelling.
  • You work on Web, iOS, Android.
  • You also want generated deployable code.
OutSystems review

Questions people ask

Is Medallia or OutSystems better?
Neither clearly leads. Medallia starts at On request and OutSystems at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Medallia or OutSystems?
Medallia starts at On request and OutSystems at On request.
Does Medallia or OutSystems run on more platforms?
Both run on Web, iOS, Android, so platform support will not decide this one for you.
What is Medallia best used for?
Medallia is most often used for a retail or hospitality chain that wants customer feedback, digital behaviour and call transcripts unified in one platform, an enterprise with a dedicated cx team needing role-based dashboards from frontline staff to the executive team, a contact centre wanting agent coaching and quality management driven by the same data as customer satisfaction scores, a company running employee and customer experience programmes and wanting one vendor across both. Of those, a retail or hospitality chain that wants customer feedback, digital behaviour and call transcripts unified in one platform and an enterprise with a dedicated cx team needing role-based dashboards from frontline staff to the executive team are not what OutSystems is typically brought in for.
What can Medallia do that OutSystems cannot?
Medallia covers Multi-channel feedback capture, AI text and sentiment analysis, Role-based reporting, Contact centre analytics. OutSystems covers Visual application modelling, Generated deployable code, One-click deployment, AI-assisted development.

Answered from the vendors’ own pages

Medallia: Is there a self-serve or free version?

No. Medallia sells only through direct sales with quoted enterprise contracts; there is no published price list.

OutSystems: What is an Application Object?

A unit OutSystems uses to measure application complexity, counting elements such as screens, database tables and exposed APIs; more AOs mean a bigger licence requirement.

Medallia: Can a mid-sized company buy Medallia?

Technically yes, but the sales motion, implementation cost and contract structure are built for large enterprise deployments, not smaller teams.

OutSystems: Is there a free tier?

OutSystems has offered free or trial tiers historically for evaluation, but production use at any scale runs on paid ODC plans.

Medallia: Does it replace a standalone survey tool?

It can collect surveys, but its value is in unifying multiple feedback channels; a company only needing surveys is better served by a cheaper dedicated tool.

OutSystems: How does external user pricing work?

External users, typically customers or partners, are sold in packs of 10,000 at roughly a hundredth of the per-seat cost of internal (employee) user packs.

Share

Related pages

More on Medallia

More on OutSystems

Keep looking

Other head to heads