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Marketing · head to head

Matomo vs Vitest

Matomo logo

Matomo

Marketing

Privacy-focused web analytics

From
Free
Rated
-
Vitest logo

Vitest

Testing

Fast unit test framework powered by Vite

From
Free
Rated
-

The short version

  • Each has a real cost: Matomo the self hosted Community Edition is free but excludes A/B testing, heatmaps, session recording, cohorts, crash analytics and multi channel attribution, all of which are paid plugins; Vitest assumes Vite: projects on webpack or other bundlers lose the main advantage
  • They diverge on capability: Matomo covers Web analytics, Vitest covers Shares Vite config.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Matomo and Vitest actually diverge.

Attributes where Matomo and Vitest differ
AttributeMatomoVitest
Pricing modelfreemiumOpen source, no licence fee
PlatformsWeb, On-premiseLinux, macOS, Windows
CategoryMarketingTesting
Founded2007Unknown

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Matomo

  • Web analytics
  • Real-time reports
  • Custom dimensions
  • Goal tracking
  • E-commerce tracking
  • Google Search Console
  • Privacy-focused
  • Cloud deployment

Only in Vitest

  • Shares Vite config
  • Jest-compatible API
  • Fast watch mode
  • ESM and TypeScript native

What people use each for

The jobs each tool is most often brought in to do.

Matomo

  • Privacy focused web analytics as an alternative to Google Analyticsnot Vitest
  • Self hosting analytics so visitor data stays on owned infrastructurenot Vitest

Vitest

  • Unit testing an application already built with Vite, without a second build confignot Matomo
  • Migrating from Jest for faster watch-mode feedbacknot Matomo
  • Testing TypeScript and ESM code without transform configurationnot Matomo

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Matomo

  • The self hosted Community Edition is free but excludes A/B testing, heatmaps, session recording, cohorts, crash analytics and multi channel attribution, all of which are paid plugins
  • Premium plugin bundles for self hosted installs run from 275 EUR a month for 4 users to 3,400 EUR for 50
  • Cloud pricing is banded by monthly hits, and anything above 10 million requires contacting sales
  • Self hosting places all operation and upgrades on the operator while still needing paid plugins for the advanced features

Vitest

  • Assumes Vite: projects on webpack or other bundlers lose the main advantage
  • Younger than Jest, so some plugins and matchers in the Jest ecosystem have no equivalent
  • Jest compatibility is close but not exact, and unusual Jest configurations still need work to port

Pricing, plan by plan

Matomo

Free
  • Self-hostedFree
    • Open-source
    • Full analytics
    • Privacy-focused

Vitest

Free
  • VitestFree
    • Full functionality
    • Unlimited tests
    • Community support

Which should you pick?

Choose Matomo if

  • You need web analytics.
  • You want to start without paying.
  • You work on Web, On-premise.
  • You also want real-time reports.

Choose Vitest if

  • You need shares vite config.
  • You want to start without paying.
  • You work on Linux, macOS, Windows.
  • You also want jest-compatible api.

Questions people ask

Is Matomo or Vitest better?
Neither clearly leads. Matomo starts at Free and Vitest at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Matomo or Vitest?
Matomo starts at Free and Vitest at Free.
Does Matomo or Vitest run on more platforms?
Matomo runs on Web, On-premise. Vitest runs on Linux, macOS, Windows.
Can I use Matomo for free?
Both have a free tier, so you can try either at no cost before committing.
What is Matomo best used for?
Matomo is most often used for privacy focused web analytics as an alternative to google analytics, self hosting analytics so visitor data stays on owned infrastructure. Of those, privacy focused web analytics as an alternative to google analytics and self hosting analytics so visitor data stays on owned infrastructure are not what Vitest is typically brought in for.
What can Matomo do that Vitest cannot?
Matomo covers Web analytics, Real-time reports, Custom dimensions, Goal tracking. Vitest covers Shares Vite config, Jest-compatible API, Fast watch mode, ESM and TypeScript native.

Answered from the vendors’ own pages

Matomo: How much does Matomo cost?

Matomo Cloud starts at EUR 29 per month for the Starter plan, which covers 50,000 hits per month. Matomo On-Premise has a free Community edition, with paid bundles from EUR 275 per month for up to 5M hits and 4 users.

Source
Vitest: Is Vitest free?

Yes, open source under the MIT licence.

Matomo: Is Matomo free?

The On-Premise Community edition is free forever with unlimited users and hits, supported through the forum only. Matomo Cloud is a paid service, though a free trial with access to all core features is offered.

Source
Vitest: Is Vitest compatible with Jest?

The API is deliberately Jest-compatible and most migrations are mechanical, though unusual configurations and some ecosystem plugins need attention.

Matomo: What is the difference between Matomo Cloud and On-Premise?

Cloud plans include hosting, maintenance, automatic updates and daily backups, priced by monthly hits from EUR 29. On-Premise is self-hosted, free in its Community edition, with paid bundles adding support and higher user counts.

Source
Vitest: Do I need Vite to use Vitest?

It works without a Vite app but the main benefit — sharing one config and transform pipeline — only applies if you are already using Vite.

Matomo: How many hits do the Matomo On-Premise bundles cover?

The Team bundle covers up to 5M hits per month and 4 users at EUR 275 per month. Business covers up to 30M hits and 20 users at EUR 1,450. Enterprise covers up to 100M hits and 50 users at EUR 3,400.

Source
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