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Government · head to head

Mark43 vs Yoti

Mark43 logo

Mark43

Government

Modern Public Safety Software

From
$2000/month
Free plan
No
Full reviewWebsite
Yoti logo

Yoti

Cybersecurity

Reusable digital identity, facial age estimation and identity verification

From
On request
Free plan
No
Full reviewWebsite

The short version

  • Each has a real cost: Mark43 no published pricing on homepage; sales contact required for all cost details; Yoti age estimation returns a probabilistic range rather than a verified date of birth, so it only works with a safety buffer above the legal threshold and cannot prove an exact age.
  • They diverge on capability: Mark43 covers Computer-Aided Dispatch, Yoti covers Facial age estimation.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which Mark43 and Yoti actually diverge.

Attributes where Mark43 and Yoti differ
AttributeMark43Yoti
Starting price$2000/monthOn request
Pricing modelsubscriptionquote
PlatformsWeb, Ios, AndroidWeb, iOS, Android, API
CategoryGovernmentCybersecurity
Founded2012Unknown

Identical on both: free tier (No), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Mark43

  • Computer-Aided Dispatch
  • Records Management
  • Evidence Management
  • Analytics
  • Mobile
  • FBI CJIS
  • NCIC
  • State Systems

Only in Yoti

  • Facial age estimation
  • Reusable digital ID
  • Identity verification
  • UK right to work and rent
  • Digital ID for retail
  • Selective disclosure

What people use each for

The jobs each tool is most often brought in to do.

Mark43

  • Citizen Servicesnot Yoti
  • Records Managementnot Yoti
  • Public Safetynot Yoti
  • Civic Engagementnot Yoti

Yoti

  • A social platform meeting UK Online Safety Act age assurance duties without collecting identity documents from teenagersnot Mark43
  • A supermarket removing staff interventions at self-checkout for age-restricted purchasesnot Mark43
  • A UK employer running digital right-to-work checks under the certified trust framework rather than inspecting passportsnot Mark43
  • A gambling operator needing an age gate with high completion rates before the account funding stepnot Mark43

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Mark43

  • No published pricing on homepage; sales contact required for all cost details
  • Only reference to pricing is 'early bird pricing' for 2027 conference registration
  • No transparent pricing structure visible for public evaluation

Yoti

  • Age estimation returns a probabilistic range rather than a verified date of birth, so it only works with a safety buffer above the legal threshold and cannot prove an exact age.
  • Estimation accuracy varies by demographic and reported error margins widen at the age bands that matter most for eighteen-year thresholds, which pushes borderline users into a document fallback you still have to pay for.
  • Pricing is not published, so buyers cannot compare the cost of an estimation check against a document check without going through sales.
  • Regulatory acceptance of facial estimation differs by jurisdiction, so a method that satisfies Ofcom may not satisfy a regulator elsewhere and multi-market platforms need more than one approach.
  • The reusable digital identity app depends on consumer adoption, which is meaningful in the UK and thin elsewhere, limiting the reusability benefit outside its home market.

Pricing, plan by plan

Mark43

$2000/month
  • Public Safety Suite$2000/month
    • CAD
    • RMS
    • Analytics

Yoti

On request
  • Yoti Age and Identity Services$undefined/year
    • Per-check pricing quoted by volume and method
    • Age estimation, document verification and digital ID priced differently
    • Right to work and right to rent checks quoted separately

Which should you pick?

Choose Mark43 if

  • You need computer-aided dispatch.
  • You work on Web, Ios, Android.
  • You also want records management.
Mark43 review

Choose Yoti if

  • You need facial age estimation.
  • You work on Web, iOS, Android, API.
  • You also want reusable digital id.
Yoti review

Questions people ask

Is Mark43 or Yoti better?
Neither clearly leads. Mark43 starts at $2000/month and Yoti at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Mark43 or Yoti?
Mark43 starts at $2000/month and Yoti at On request.
Does Mark43 or Yoti run on more platforms?
Mark43 runs on Web, Ios, Android. Yoti runs on Web, iOS, Android, API.
What is Mark43 best used for?
Mark43 is most often used for citizen services, records management, public safety, civic engagement. Of those, citizen services and records management are not what Yoti is typically brought in for.
What can Mark43 do that Yoti cannot?
Mark43 covers Computer-Aided Dispatch, Records Management, Evidence Management, Analytics. Yoti covers Facial age estimation, Reusable digital ID, Identity verification, UK right to work and rent.

Answered from the vendors’ own pages

Mark43: Does Mark43 publish pricing online?

No, Mark43 pricing is not published on the public website. The only pricing reference is early bird conference registration. Prospective customers must contact Mark43 through 'Book A Demo' or 'Let's Connect' for pricing consultation.

Source
Yoti: Does age estimation store my face?

The image is used to produce an estimate and then deleted rather than retained, which is the specific property that makes it usable for age assurance on minors.

Mark43: What payment methods or financing options does Mark43 offer?

No information about payment methods or financing options is disclosed on the public homepage. Pricing and payment details are handled through direct sales consultations.

Source
Yoti: Is it accepted for UK Online Safety Act compliance?

Facial age estimation is one of the methods regulators have accepted as highly effective age assurance. Confirm the current position with your own counsel for your content category.

Mark43: Are there volume discounts or specialized pricing for different agency sizes?

Mark43 website does not disclose any volume pricing, per-user costs, or specialized rates for agencies of different sizes. All pricing inquiries require direct contact with sales team.

Source
Yoti: Can it prove someone is exactly 21?

No. It gives a range. If you need a precise age you need a document or database check, which Yoti also sells.

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