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Cybersecurity · head to head

IDnow vs Mark43

IDnow logo

IDnow

Cybersecurity

Identity verification and qualified electronic signature for regulated European markets

From
On request
Free plan
No
Full reviewWebsite
Mark43 logo

Mark43

Government

Modern Public Safety Software

From
$2000/month
Free plan
No
Full reviewWebsite

The short version

  • Each has a real cost: IDnow agent-led video identification costs several times an automated check and depends on agent availability, so peak-time queues push abandonment up at exactly the moment conversion matters.; Mark43 no published pricing on homepage; sales contact required for all cost details
  • They diverge on capability: IDnow covers VideoIdent, Mark43 covers Computer-Aided Dispatch.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which IDnow and Mark43 actually diverge.

Attributes where IDnow and Mark43 differ
AttributeIDnowMark43
Starting priceOn request$2000/month
Pricing modelquotesubscription
PlatformsWeb, iOS, Android, APIWeb, Ios, Android
CategoryCybersecurityGovernment
FoundedUnknown2012

Identical on both: free tier (No), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in IDnow

  • VideoIdent
  • AutoIdent
  • eSign
  • eID and NFC
  • Bank identification
  • EU data processing

Only in Mark43

  • Computer-Aided Dispatch
  • Records Management
  • Evidence Management
  • Analytics
  • Mobile
  • FBI CJIS
  • NCIC
  • State Systems

What people use each for

The jobs each tool is most often brought in to do.

IDnow

  • A German bank opening regulated accounts where BaFin requires a recognised identification methodnot Mark43
  • An insurer needing a qualified electronic signature that will survive challenge in a European courtnot Mark43
  • A telecom operator meeting national SIM registration identity rules across several EU statesnot Mark43
  • A lender wanting automated checks for low-risk applicants and video identification only for high-value casesnot Mark43

Mark43

  • Citizen Servicesnot IDnow
  • Records Managementnot IDnow
  • Public Safetynot IDnow
  • Civic Engagementnot IDnow

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

IDnow

  • Agent-led video identification costs several times an automated check and depends on agent availability, so peak-time queues push abandonment up at exactly the moment conversion matters.
  • Pricing is quoted with an annual volume commitment, so the accreditation advantage comes with a floor you pay whether or not you use it.
  • The product is optimised for European regulatory regimes, so buyers verifying users in North America, Asia or Africa will find coverage and cost less competitive than global specialists.
  • Qualified electronic signature is a separate licence from identity verification, which surprises buyers who assumed the accredited identity check made the signature capability included.
  • Integration for the regulated flows is heavier than a simple SDK drop-in because the compliant journey, including consent and recording requirements, constrains the user experience you can build.

Mark43

  • No published pricing on homepage; sales contact required for all cost details
  • Only reference to pricing is 'early bird pricing' for 2027 conference registration
  • No transparent pricing structure visible for public evaluation

Pricing, plan by plan

IDnow

On request
  • IDnow Platform$undefined/year
    • Per-identification pricing that differs sharply between automated and agent-led methods
    • Annual volume commitment typically required
    • Qualified electronic signature licensed separately

Mark43

$2000/month
  • Public Safety Suite$2000/month
    • CAD
    • RMS
    • Analytics

Which should you pick?

Choose IDnow if

  • You need videoident.
  • You work on Web, iOS, Android, API.
  • You also want autoident.
IDnow review

Choose Mark43 if

  • You need computer-aided dispatch.
  • You work on Web, Ios, Android.
  • You also want records management.
Mark43 review

Questions people ask

Is IDnow or Mark43 better?
Neither clearly leads. IDnow starts at On request and Mark43 at $2000/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, IDnow or Mark43?
IDnow starts at On request and Mark43 at $2000/month.
Does IDnow or Mark43 run on more platforms?
IDnow runs on Web, iOS, Android, API. Mark43 runs on Web, Ios, Android.
What is IDnow best used for?
IDnow is most often used for a german bank opening regulated accounts where bafin requires a recognised identification method, an insurer needing a qualified electronic signature that will survive challenge in a european court, a telecom operator meeting national sim registration identity rules across several eu states, a lender wanting automated checks for low-risk applicants and video identification only for high-value cases. Of those, a german bank opening regulated accounts where bafin requires a recognised identification method and an insurer needing a qualified electronic signature that will survive challenge in a european court are not what Mark43 is typically brought in for.
What can IDnow do that Mark43 cannot?
IDnow covers VideoIdent, AutoIdent, eSign, eID and NFC. Mark43 covers Computer-Aided Dispatch, Records Management, Evidence Management, Analytics.

Answered from the vendors’ own pages

IDnow: Why choose it over a cheaper automated vendor?

Because in some European regimes the cheaper vendor is not legally permitted for the transaction. This is an eligibility question, not a quality one.

Mark43: Does Mark43 publish pricing online?

No, Mark43 pricing is not published on the public website. The only pricing reference is early bird conference registration. Prospective customers must contact Mark43 through 'Book A Demo' or 'Let's Connect' for pricing consultation.

Source
IDnow: Is the electronic signature included?

No. Qualified electronic signature under eIDAS is licensed separately from identity verification.

Mark43: What payment methods or financing options does Mark43 offer?

No information about payment methods or financing options is disclosed on the public homepage. Pricing and payment details are handled through direct sales consultations.

Source
IDnow: Where is the data processed?

In European data centres, which is a requirement rather than a preference for many of its regulated customers.

Mark43: Are there volume discounts or specialized pricing for different agency sizes?

Mark43 website does not disclose any volume pricing, per-user costs, or specialized rates for agencies of different sizes. All pricing inquiries require direct contact with sales team.

Source
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