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Backup · head to head

Macrium Reflect vs Rubrik Cloud Data Management

Macrium Reflect logo

Macrium Reflect

Backup

Award-winning disk imaging and cloning

From
Free
Rated
-
Full reviewWebsite
Rubrik Cloud Data Management logo

Rubrik Cloud Data Management

Backup

Zero trust data security for modern enterprises

From
$100/varies
Rated
-
Full reviewWebsite

The short version

  • Only Macrium Reflect has a free tier, so it costs nothing to try first.
  • Each has a real cost: Macrium Reflect business editions (Workstation, Site Backup) publish named tiers but no self-serve figure on their own product pages; only a free trial of the management console is offered directly; Rubrik Cloud Data Management requires substantial upfront investment with enterprise pricing models
  • They diverge on capability: Macrium Reflect covers Disk imaging, Rubrik Cloud Data Management covers Zero trust data security.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Macrium Reflect and Rubrik Cloud Data Management actually diverge.

Attributes where Macrium Reflect and Rubrik Cloud Data Management differ
AttributeMacrium ReflectRubrik Cloud Data Management
Starting priceFree$100/varies
Pricing modelfreemiumUnknown
Free tierYesNo
PlatformsWindowsCloud, On-Premises, Hybrid
Founded20062014

Identical on both: user rating (Not yet rated), category (Backup).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Macrium Reflect

  • Disk imaging
  • Rapid delta cloning
  • Rescue Media
  • Incremental backup
  • Scheduling
  • Email notifications
  • Windows PE
  • Hyper-V

Only in Rubrik Cloud Data Management

  • Zero trust data security
  • Instant recovery
  • Ransomware detection
  • Data classification
  • Compliance automation
  • API-first architecture
  • VMware
  • AWS

Both cover

  • Windows support

What people use each for

The jobs each tool is most often brought in to do.

Macrium Reflect

  • Data protection
  • Disaster recovery
  • Business continuity
  • Ransomware protection
  • Compliance

Rubrik Cloud Data Management

  • Data protection
  • Disaster recovery
  • Business continuity
  • Ransomware protection
  • Compliance

Both are used for data protection, disaster recovery, business continuity, ransomware protection, compliance, on those jobs the choice comes down to price and fit rather than capability.

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Macrium Reflect

  • Business editions (Workstation, Site Backup) publish named tiers but no self-serve figure on their own product pages; only a free trial of the management console is offered directly

Rubrik Cloud Data Management

  • Requires substantial upfront investment with enterprise pricing models
  • Complex implementation and integration with existing infrastructure
  • Complex configuration with many options for policies, bulk operations limits, and error handling
  • Limited built-in analytics compared to some competitors

Pricing, plan by plan

Macrium Reflect

Free
  • Home$70/year
    • Disk imaging
    • Rescue Media
    • Rapid delta

Rubrik Cloud Data Management

$100/varies

No published plan breakdown. See the Rubrik Cloud Data Management review.

Which should you pick?

Choose Macrium Reflect if

  • You need disk imaging.
  • You want to start without paying.
  • You work on Windows.
  • You also want rapid delta cloning.
Macrium Reflect review

Choose Rubrik Cloud Data Management if

  • You need zero trust data security.
  • You work on Cloud, On-Premises, Hybrid.
  • You also want instant recovery.
Rubrik Cloud Data Management review

Questions people ask

Is Macrium Reflect or Rubrik Cloud Data Management better?
Neither clearly leads. Macrium Reflect starts at Free and Rubrik Cloud Data Management at $100/varies, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Macrium Reflect or Rubrik Cloud Data Management?
Macrium Reflect has a free tier; the other does not. Paid plans start at Free for Macrium Reflect and $100/varies for Rubrik Cloud Data Management.
Does Macrium Reflect or Rubrik Cloud Data Management run on more platforms?
Macrium Reflect runs on Windows. Rubrik Cloud Data Management runs on Cloud, On-Premises, Hybrid.
Can I use Macrium Reflect for free?
Yes. Macrium Reflect has a free tier, so you can try it without paying. Rubrik Cloud Data Management starts at $100/varies.
What is Macrium Reflect best used for?
Macrium Reflect is most often used for data protection, disaster recovery, business continuity, ransomware protection.
What can Macrium Reflect do that Rubrik Cloud Data Management cannot?
Macrium Reflect covers Disk imaging, Rapid delta cloning, Rescue Media, Incremental backup. Rubrik Cloud Data Management covers Zero trust data security, Instant recovery, Ransomware detection, Data classification. Both handle Windows support.

Answered from the vendors’ own pages

Rubrik Cloud Data Management: What ransomware protection does Rubrik offer?

Rubrik offers immutable backups that cannot be altered or deleted, providing zero trust data security. Enterprise customers receive a $10M ransomware recovery warranty for both on-premises and Rubrik managed cloud environments.

Source
Rubrik Cloud Data Management: How quickly can Rubrik recover from data loss?

Rubrik enables near-instantaneous recovery of virtual machines and databases, minimizing downtime. Global Real-Time Search provides Google-like search across all backups to quickly locate and restore specific files.

Source
Rubrik Cloud Data Management: What cloud platforms does Rubrik support?

Rubrik supports cloud mobility across AWS, Azure, and Google Cloud, enabling data migration and replication to various cloud platforms.

Source
Rubrik Cloud Data Management: Does Rubrik reduce storage requirements?

Yes, Rubrik uses global deduplication to eliminate redundant data across all backups, significantly reducing storage requirements and optimizing storage efficiency.

Source
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