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Backup · head to head

Rubrik Cloud Data Management vs UrBackup

Rubrik Cloud Data Management logo

Rubrik Cloud Data Management

Backup

Zero trust data security for modern enterprises

From
$100/varies
Rated
-
Full reviewWebsite
UrBackup logo

UrBackup

Backup

Open source client server backup doing both file and whole disk image backups of Windows machines

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only UrBackup has a free tier, so it costs nothing to try first.
  • Each has a real cost: Rubrik Cloud Data Management requires substantial upfront investment with enterprise pricing models; UrBackup backups are stored on the server without encryption at rest by default, so the backup server holds a readable copy of every machine it protects and becomes the highest value target on the network.
  • They diverge on capability: Rubrik Cloud Data Management covers Zero trust data security, UrBackup covers Windows image backups.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Rubrik Cloud Data Management and UrBackup actually diverge.

Attributes where Rubrik Cloud Data Management and UrBackup differ
AttributeRubrik Cloud Data ManagementUrBackup
Starting price$100/variesFree
Pricing modelUnknownOpen source, no licence fee
Free tierNoYes
PlatformsCloud, On-Premises, HybridLinux, Windows, macOS, FreeBSD
Founded2014Unknown

Identical on both: user rating (Not yet rated), category (Backup).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Rubrik Cloud Data Management

  • Zero trust data security
  • Instant recovery
  • Ransomware detection
  • Data classification
  • Compliance automation
  • API-first architecture
  • VMware
  • AWS

Only in UrBackup

  • Windows image backups
  • File backups
  • Web interface
  • Client discovery
  • Internet mode
  • Filesystem deduplication

What people use each for

The jobs each tool is most often brought in to do.

Rubrik Cloud Data Management

  • Data protectionnot UrBackup
  • Disaster recoverynot UrBackup
  • Business continuitynot UrBackup
  • Ransomware protectionnot UrBackup
  • Compliancenot UrBackup

UrBackup

  • A small office with Windows workstations that needs bare metal restore without per seat licensingnot Rubrik Cloud Data Management
  • Schools and labs where machines are re-imaged often and a known good image must be recoverablenot Rubrik Cloud Data Management
  • Backing up a mixed fleet to one server on premises with a web interface non specialists can usenot Rubrik Cloud Data Management
  • Replacing an expiring commercial endpoint backup licence where the budget is the constraintnot Rubrik Cloud Data Management

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Rubrik Cloud Data Management

  • Requires substantial upfront investment with enterprise pricing models
  • Complex implementation and integration with existing infrastructure
  • Complex configuration with many options for policies, bulk operations limits, and error handling
  • Limited built-in analytics compared to some competitors

UrBackup

  • Backups are stored on the server without encryption at rest by default, so the backup server holds a readable copy of every machine it protects and becomes the highest value target on the network.
  • Deduplication relies on filesystem features such as hard links, btrfs or ZFS, so a server built on the wrong filesystem silently consumes far more space and the fix is a rebuild rather than a setting.
  • There is no native object storage target, so offsite copies mean replicating the server storage with another tool rather than backing up to a bucket directly.
  • Restoring a full Windows image requires booting a restore environment, which is a manual, on site procedure that needs to be rehearsed before the day it is needed.
  • A single server holds everything and there is no built in clustering, so its own failure removes every recovery point at once unless you have separately solved replication.

Pricing, plan by plan

Rubrik Cloud Data Management

$100/varies

No published plan breakdown. See the Rubrik Cloud Data Management review.

UrBackup

Free
  • UrBackupFree
    • Full functionality, unlimited clients
    • File and image backups
    • Web administration interface

Which should you pick?

Choose Rubrik Cloud Data Management if

  • You need zero trust data security.
  • You work on Cloud, On-Premises, Hybrid.
  • You also want instant recovery.
Rubrik Cloud Data Management review

Choose UrBackup if

  • You need windows image backups.
  • You want to start without paying.
  • You work on Linux, Windows, macOS, FreeBSD.
  • You also want file backups.
UrBackup review

Questions people ask

Is Rubrik Cloud Data Management or UrBackup better?
Neither clearly leads. Rubrik Cloud Data Management starts at $100/varies and UrBackup at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Rubrik Cloud Data Management or UrBackup?
UrBackup has a free tier; the other does not. Paid plans start at $100/varies for Rubrik Cloud Data Management and Free for UrBackup.
Does Rubrik Cloud Data Management or UrBackup run on more platforms?
Rubrik Cloud Data Management runs on Cloud, On-Premises, Hybrid. UrBackup runs on Linux, Windows, macOS, FreeBSD.
Can I use UrBackup for free?
Yes. UrBackup has a free tier, so you can try it without paying. Rubrik Cloud Data Management starts at $100/varies.
What is Rubrik Cloud Data Management best used for?
Rubrik Cloud Data Management is most often used for data protection, disaster recovery, business continuity, ransomware protection. Of those, data protection and disaster recovery are not what UrBackup is typically brought in for.
What can Rubrik Cloud Data Management do that UrBackup cannot?
Rubrik Cloud Data Management covers Zero trust data security, Instant recovery, Ransomware detection, Data classification. UrBackup covers Windows image backups, File backups, Web interface, Client discovery.

Answered from the vendors’ own pages

Rubrik Cloud Data Management: What ransomware protection does Rubrik offer?

Rubrik offers immutable backups that cannot be altered or deleted, providing zero trust data security. Enterprise customers receive a $10M ransomware recovery warranty for both on-premises and Rubrik managed cloud environments.

Source
UrBackup: Does it back up Linux servers as well?

File backups yes, image backups no. The image path is Windows only through volume shadow copy.

Rubrik Cloud Data Management: How quickly can Rubrik recover from data loss?

Rubrik enables near-instantaneous recovery of virtual machines and databases, minimizing downtime. Global Real-Time Search provides Google-like search across all backups to quickly locate and restore specific files.

Source
UrBackup: Is the data encrypted?

Transport can be encrypted, and there is optional client side file encryption, but the default server storage is not encrypted at rest. Use full disk encryption on the server.

Rubrik Cloud Data Management: What cloud platforms does Rubrik support?

Rubrik supports cloud mobility across AWS, Azure, and Google Cloud, enabling data migration and replication to various cloud platforms.

Source
UrBackup: Can I back up to Amazon S3?

Not directly. The server writes to local or mounted storage, so cloud copies are made by replicating that storage separately.

Rubrik Cloud Data Management: Does Rubrik reduce storage requirements?

Yes, Rubrik uses global deduplication to eliminate redundant data across all backups, significantly reducing storage requirements and optimizing storage efficiency.

Source
UrBackup: How many clients can one server handle?

Dozens is routine on decent hardware. The limit is usually storage input and output during overlapping backup windows rather than client count.

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