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Software · head to head

Macrium Reflect vs Backupify

Macrium Reflect logo

Macrium Reflect

Software

Award-winning disk imaging and cloning

From
Free
Rated
-
Full reviewWebsite
Backupify logo

Backupify

Software

Automated cloud-to-cloud backup

From
$29/month
Rated
-
Full reviewWebsite

The short version

  • Only Macrium Reflect has a free tier, so it costs nothing to try first.
  • Each has a real cost: Macrium Reflect business editions (Workstation, Site Backup) publish named tiers but no self-serve figure on their own product pages; only a free trial of the management console is offered directly; Backupify limited ransomware protection with alerts but no automated remediation capabilities
  • They diverge on capability: Macrium Reflect covers Disk imaging, Backupify covers Three daily backups.

Where they differ

Only the attributes on which Macrium Reflect and Backupify actually diverge.

Attributes where Macrium Reflect and Backupify differ
AttributeMacrium ReflectBackupify
Starting priceFree$29/month
Pricing modelfreemiumUnknown
Free tierYesNo
PlatformsWindowsWeb
Founded20062008

Identical on both: user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Macrium Reflect

  • Disk imaging
  • Rapid delta cloning
  • Rescue Media
  • Incremental backup
  • Scheduling
  • Email notifications
  • Windows PE
  • Hyper-V

Only in Backupify

  • Three daily backups
  • Point-in-time restore
  • Data export
  • Search
  • Admin controls
  • Audit logs
  • Google Workspace
  • Microsoft 365

What people use each for

The jobs each tool is most often brought in to do.

Macrium Reflect

  • Data protection
  • Disaster recovery
  • Business continuity
  • Ransomware protection
  • Compliance

Backupify

  • Data protection
  • Disaster recovery
  • Business continuity
  • Ransomware protection
  • Compliance

Both are used for data protection, disaster recovery, business continuity, ransomware protection, compliance, on those jobs the choice comes down to price and fit rather than capability.

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Macrium Reflect

  • Business editions (Workstation, Site Backup) publish named tiers but no self-serve figure on their own product pages; only a free trial of the management console is offered directly

Backupify

  • Limited ransomware protection with alerts but no automated remediation capabilities
  • Data restoration times can be slow compared to some competitors, with extraction of specific backups sometimes exceeding 24 to 48 hours
  • Does not back up Microsoft Teams chats or Exchange Archive mailboxes, creating data coverage gaps
  • Lacks comprehensive compliance framework support beyond basic SOC 2 and HIPAA

Pricing, plan by plan

Macrium Reflect

Free
  • Home$70/year
    • Disk imaging
    • Rescue Media
    • Rapid delta

Backupify

$29/month
  • SaaS Protection$undefined/mo
    • 3x daily automated backups
    • Granular restore capabilities
    • Point-in-time recovery
  • SaaS Protection Plus$undefined/mo
    • SaaS Defense with threat scanning
    • Dark web credential monitoring
    • Integrated malware scanning

Which should you pick?

Choose Macrium Reflect if

  • You need disk imaging.
  • You want to start without paying.
  • You work on Windows.
  • You also want rapid delta cloning.
Macrium Reflect review

Choose Backupify if

  • You need three daily backups.
  • You also want point-in-time restore.
Backupify review

Questions people ask

Is Macrium Reflect or Backupify better?
Neither clearly leads. Macrium Reflect starts at Free and Backupify at $29/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Macrium Reflect or Backupify?
Macrium Reflect has a free tier; the other does not. Paid plans start at Free for Macrium Reflect and $29/month for Backupify.
Does Macrium Reflect or Backupify run on more platforms?
Macrium Reflect runs on Windows. Backupify runs on Web.
Can I use Macrium Reflect for free?
Yes. Macrium Reflect has a free tier, so you can try it without paying. Backupify starts at $29/month.
What is Macrium Reflect best used for?
Macrium Reflect is most often used for data protection, disaster recovery, business continuity, ransomware protection.
What can Macrium Reflect do that Backupify cannot?
Macrium Reflect covers Disk imaging, Rapid delta cloning, Rescue Media, Incremental backup. Backupify covers Three daily backups, Point-in-time restore, Data export, Search.

Answered from the vendors’ own pages

Backupify: What cloud applications does Datto SaaS Protection back up?

Datto SaaS Protection (formerly Backupify) backs up Microsoft 365 (Exchange, OneDrive, SharePoint, Teams), Google Workspace (Gmail, Calendar, Contacts, Drive), and Salesforce data with automated 3x daily backups.

Source
Backupify: How often are backups performed?

Datto SaaS Protection performs automated backups up to 3 times per day for Microsoft 365 and Google Workspace, with manual backups available on demand when additional snapshots are needed.

Source
Backupify: How quickly can I restore my data?

Datto SaaS Protection supports granular, item-level restores and point-in-time recovery, allowing administrators to select the specific files or directories to restore at the snapshot, file directory, or individual file level.

Source
Backupify: What happens if data is deleted from my SaaS account?

Backups are immutable - individual items cannot be modified or deleted once backed up - ensuring protection against accidental deletion and ransomware attacks. Data can be recovered from any previous backup snapshot.

Source
Backupify: Is Datto SaaS Protection compliant with regulations like HIPAA and GDPR?

Yes, Datto SaaS Protection is SOC 2 Type II compliant and supports HIPAA and GDPR compliance with Business Associate Agreements available for covered entities.

Source
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