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Backup · head to head

Datto Backup vs Macrium Reflect

Datto Backup logo

Datto Backup

Backup

Business continuity without compromise

From
On request
Rated
-
Full reviewWebsite
Macrium Reflect logo

Macrium Reflect

Backup

Award-winning disk imaging and cloning

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Macrium Reflect has a free tier, so it costs nothing to try first.
  • Each has a real cost: Datto Backup no pricing information published on product page or dedicated pricing page; Macrium Reflect business editions (Workstation, Site Backup) publish named tiers but no self-serve figure on their own product pages; only a free trial of the management console is offered directly
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Datto Backup and Macrium Reflect actually diverge.

Attributes where Datto Backup and Macrium Reflect differ
AttributeDatto BackupMacrium Reflect
Starting priceOn requestFree
Pricing modelsubscriptionfreemium
Free tierNoYes
PlatformsWebWindows
FoundedUnknown2006

Identical on both: user rating (Not yet rated), category (Backup).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Datto Backup

Nothing recorded that Macrium Reflect does not also cover.

Only in Macrium Reflect

  • Disk imaging
  • Rapid delta cloning
  • Rescue Media
  • Incremental backup
  • Scheduling
  • Email notifications
  • Windows PE
  • Hyper-V

What people use each for

The jobs each tool is most often brought in to do.

Datto Backup

  • Backup and disaster recoverynot Macrium Reflect
  • MSP solutionsnot Macrium Reflect
  • Data protection
  • Business continuity

Macrium Reflect

  • Data protection
  • Disaster recoverynot Datto Backup
  • Business continuity
  • Ransomware protectionnot Datto Backup
  • Compliancenot Datto Backup

Both are used for data protection, business continuity, on those jobs the choice comes down to price and fit rather than capability.

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Datto Backup

  • No pricing information published on product page or dedicated pricing page
  • Vendor directs users to contact sales for pricing information
  • No published tiers or pricing models disclosed

Macrium Reflect

  • Business editions (Workstation, Site Backup) publish named tiers but no self-serve figure on their own product pages; only a free trial of the management console is offered directly

Pricing, plan by plan

Datto Backup

On request

No published plan breakdown. See the Datto Backup review.

Macrium Reflect

Free
  • Home$70/year
    • Disk imaging
    • Rescue Media
    • Rapid delta

Which should you pick?

Choose Datto Backup if

Nothing in the data separates Datto Backup from Macrium Reflect on the points above - pick on price and on how each one feels to use.

Datto Backup review

Choose Macrium Reflect if

  • You need disk imaging.
  • You want to start without paying.
  • You work on Windows.
  • You also want rapid delta cloning.
Macrium Reflect review

Questions people ask

Is Datto Backup or Macrium Reflect better?
Neither clearly leads. Datto Backup starts at On request and Macrium Reflect at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Datto Backup or Macrium Reflect?
Macrium Reflect has a free tier; the other does not. Paid plans start at On request for Datto Backup and Free for Macrium Reflect.
Does Datto Backup or Macrium Reflect run on more platforms?
Datto Backup runs on Web. Macrium Reflect runs on Windows.
Can I use Macrium Reflect for free?
Yes. Macrium Reflect has a free tier, so you can try it without paying. Datto Backup starts at On request.
What is Datto Backup best used for?
Datto Backup is most often used for backup and disaster recovery, msp solutions, data protection, business continuity. Of those, backup and disaster recovery and msp solutions are not what Macrium Reflect is typically brought in for.
What can Datto Backup do that Macrium Reflect cannot?
Macrium Reflect covers Disk imaging, Rapid delta cloning, Rescue Media, Incremental backup.

Answered from the vendors’ own pages

Datto Backup: How is Datto Backup priced?

Datto does not publish specific pricing for Backup on their website. Pricing details require contacting Datto's sales team directly through their website.

Source
Datto Backup: Does Datto offer different backup pricing tiers or plans?

The public product pages do not detail pricing tiers or plan structures. Organizations must request quotes from Datto to learn about available options and tier pricing.

Source
Datto Backup: What backup and business continuity features does Datto provide?

Datto Backup provides comprehensive business continuity frameworks, threat monitoring, malware insights, and disaster recovery capabilities, but specific features by pricing tier are not publicly disclosed.

Source
Datto Backup: How would I request Datto Backup pricing information?

Datto customers can request pricing through the website's pricing links in footer navigation or by contacting their sales team. Partners may access customized pricing through Datto's partner portal.

Source
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