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Video Production · head to head

Luma AI vs Potion

Luma AI logo

Luma AI

Video Production

AI platform for generating video, image, and audio content with brand consistency

From
Free
Rated
-
Full reviewWebsite
Potion logo

Potion

Sales Enablement

AI video prospecting that generates one personalised video per prospect from a single recording

From
$99/month
Rated
-
Full reviewWebsite

The short version

  • Only Luma AI has a free tier, so it costs nothing to try first.
  • Each has a real cost: Luma AI pricing is credit-based, making exact per-video cost hard to predict without testing generation costs.; Potion synthetic personalisation works partly because it surprises the recipient, and that surprise decays as the technique spreads, so response rate uplift should be measured monthly as a decaying asset rather than assumed from the first quarter.
  • They diverge on capability: Luma AI covers Ray video generation, Potion covers Dynamic AI videos.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which Luma AI and Potion actually diverge.

Attributes where Luma AI and Potion differ
AttributeLuma AIPotion
Starting priceFree$99/month
Pricing modelsubscriptionPer workspace per month
Free tierYesNo
Platformsweb, apiWeb, Chrome
CategoryVideo ProductionSales Enablement

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Luma AI

  • Ray video generation
  • Uni-1 brand intelligence
  • Multimodal generation
  • Agent-based workflows
  • Team collaboration

Only in Potion

  • Dynamic AI videos
  • Voice and face cloning
  • Per prospect landing pages
  • CRM and sequencer integration
  • Engagement tracking
  • Workspace pricing
  • AI video templates

What people use each for

The jobs each tool is most often brought in to do.

Luma AI

  • Generating branded product and advertising video variationsnot Potion
  • Storyboarding and character design for agenciesnot Potion
  • Automating multi-format content generation with agentsnot Potion
  • Maintaining consistent brand visuals across campaignsnot Potion

Potion

  • An outbound team of five or more where per seat video tools have become the largest line in the sales tooling budget and workspace pricing is cheapernot Luma AI
  • A representative running a high volume cold email sequence who wants a personalised video opening on every send without recording each onenot Luma AI
  • An agency running outbound for several clients from one workspace, where seat based pricing penalises the modelnot Luma AI
  • A sales team testing whether personalised video lifts reply rates before committing to a per seat video platformnot Luma AI

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Luma AI

  • Pricing is credit-based, making exact per-video cost hard to predict without testing generation costs.
  • Team and Enterprise pricing is not published and requires contacting sales.
  • Video length and resolution limits per plan are not detailed on the public pricing page.

Potion

  • Synthetic personalisation works partly because it surprises the recipient, and that surprise decays as the technique spreads, so response rate uplift should be measured monthly as a decaying asset rather than assumed from the first quarter.
  • Starter caps dynamic videos at 750 a month and full AI templates at three a month, which a single active representative can exhaust, pushing small teams onto the 299 US dollar tier faster than the pricing table implies.
  • Cloned voice and lip synced video sit close to a line some prospects find deceptive, and a recipient who realises the video was generated rather than recorded may react worse than to plain text.
  • There is no free plan, only a seven day trial, which is a short window in which to prove response rate uplift on a cold outbound sequence where reply cycles alone can take longer than a week.
  • Workspace pricing is excellent for teams but poor for a single representative, who pays 99 US dollars a month for capacity sized for a team, so solo users are the worst fit for the model.

Pricing, plan by plan

Luma AI

Free
  • Plus$25/month
    • 10,000 credits/month
    • Luma and third-party models
    • Guest collaboration
  • Pro$75/month
    • 40,000 credits/month
    • 4x Luma Agents usage
  • Ultra$250/month
    • 150,000 credits/month
    • 15x Luma Agents usage
  • Team$undefined/mo
    • Team management
    • Shared credits
    • SSO

Potion

$99/month
  • Starter$99/month
    • Charged per workspace, not per seat
    • 750 dynamic AI videos per month
    • 3 full AI video templates per month
  • Professional$299/month
    • Charged per workspace, not per seat
    • Unlimited AI videos per month
    • Per prospect landing pages and engagement tracking

Which should you pick?

Choose Luma AI if

  • You need ray video generation.
  • You want to start without paying.
  • You work on web, api.
  • You also want uni-1 brand intelligence.
Luma AI review

Choose Potion if

  • You need dynamic ai videos.
  • You work on Web, Chrome.
  • You also want voice and face cloning.
Potion review

Questions people ask

Is Luma AI or Potion better?
Neither clearly leads. Luma AI starts at Free and Potion at $99/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Luma AI or Potion?
Luma AI has a free tier; the other does not. Paid plans start at Free for Luma AI and $99/month for Potion.
Does Luma AI or Potion run on more platforms?
Luma AI runs on web, api. Potion runs on Web, Chrome.
Can I use Luma AI for free?
Yes. Luma AI has a free tier, so you can try it without paying. Potion starts at $99/month.
What is Luma AI best used for?
Luma AI is most often used for generating branded product and advertising video variations, storyboarding and character design for agencies, automating multi-format content generation with agents, maintaining consistent brand visuals across campaigns. Of those, generating branded product and advertising video variations and storyboarding and character design for agencies are not what Potion is typically brought in for.
What can Luma AI do that Potion cannot?
Luma AI covers Ray video generation, Uni-1 brand intelligence, Multimodal generation, Agent-based workflows. Potion covers Dynamic AI videos, Voice and face cloning, Per prospect landing pages, CRM and sequencer integration.

Answered from the vendors’ own pages

Luma AI: What does Luma AI cost?

Plans start at Plus for $25-30/month (10,000 credits), Pro at $75-90/month (40,000 credits), and Ultra at $250-300/month (150,000 credits), with lower rates on annual billing.

Source
Potion: Is Potion priced per seat?

No. It is priced per workspace: 99 US dollars a month for Starter and 299 for Professional, regardless of how many people use it. That is unusual in this category and decisively cheaper for larger teams.

Luma AI: How is usage metered?

Generation consumes credits: video costs 4-959 credits per second depending on model and resolution, images cost 1-255 credits each, and audio costs 21-98 credits per minute.

Source
Potion: Is there a free plan?

No. Both paid tiers include a seven day free trial, but there is no permanently free tier.

Luma AI: Can I save money with annual billing?

Yes, subscribing yearly instead of monthly saves up to 20% across all individual Plus, Pro, and Ultra tiers.

Source
Potion: Does it clone my voice and face?

Yes. The personalised opening segment is synthesised in your cloned voice with lip synced video, while the body of the video is your original recording.

Luma AI: What do Team and Enterprise plans add?

Team adds shared credits, team management, and SSO, while Enterprise adds custom commitments, dedicated training, and fine-tuning; both require contacting sales for pricing.

Source
Potion: How many videos does Starter include?

750 dynamic AI videos and three full AI video templates a month. An active outbound representative can reach that ceiling.

Luma AI: Does a paid plan allow commercial use?

Yes, the Plus plan and above include commercial usage rights along with guest collaboration access for generated content.

Source
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