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Video Production · head to head

LiveFaceSwap AI vs Luma AI

LiveFaceSwap AI logo

LiveFaceSwap AI

Video Production

Real-time face swapping into a virtual camera

From
Free
Rated
-
Full reviewWebsite
Luma AI logo

Luma AI

Video Production

AI platform for generating video, image, and audio content with brand consistency

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: LiveFaceSwap AI no free tier, only 90 seconds on signup. At 0.6 credits a second that is barely more than a look, and every plan is a subscription or a pack after it.; Luma AI pricing is credit-based, making exact per-video cost hard to predict without testing generation costs.
  • They diverge on capability: LiveFaceSwap AI covers Virtual camera output, Luma AI covers Ray video generation.
  • Prices and features above were last checked on 24 September 2026.

Where they differ

Only the attributes on which LiveFaceSwap AI and Luma AI actually diverge.

Attributes where LiveFaceSwap AI and Luma AI differ
AttributeLiveFaceSwap AILuma AI
PlatformsWeb, Windows, macOSweb, api

Identical on both: starting price (Free), pricing model (subscription), free tier (Yes), user rating (Not yet rated), category (Video Production).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in LiveFaceSwap AI

  • Virtual camera output
  • Real-time face swap
  • Try-On mode
  • Restyle mode
  • Cloud processing
  • Browser preview

Only in Luma AI

  • Ray video generation
  • Uni-1 brand intelligence
  • Multimodal generation
  • Agent-based workflows
  • Team collaboration

What people use each for

The jobs each tool is most often brought in to do.

LiveFaceSwap AI

  • Streaming with a swapped face through OBSnot Luma AI
  • Appearing as a character in a video callnot Luma AI
  • Previewing an outfit on a live feed rather than a photonot Luma AI
  • Applying a stylised look to a webcam without a local GPUnot Luma AI
  • Testing the effect in a browser before installing anythingnot Luma AI

Luma AI

  • Generating branded product and advertising video variationsnot LiveFaceSwap AI
  • Storyboarding and character design for agenciesnot LiveFaceSwap AI
  • Automating multi-format content generation with agentsnot LiveFaceSwap AI
  • Maintaining consistent brand visuals across campaignsnot LiveFaceSwap AI

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

LiveFaceSwap AI

  • No free tier, only 90 seconds on signup. At 0.6 credits a second that is barely more than a look, and every plan is a subscription or a pack after it.
  • The cost depends on which model runs, and the difference is large: the Lucy models burn three to six times the credits of XMAX 2.0, so a plan's advertised minutes assume the cheapest one.
  • Processing is cloud-side, so a live camera feed leaves your machine for a third party. For a meeting under any confidentiality obligation that is a decision to make deliberately.
  • The desktop app, which is the only way to get virtual camera output, requires Windows 11 or macOS 13 on Apple Silicon. Intel Macs and Windows 10 are excluded.
  • No operator is disclosed beyond the trading name, which is worth knowing before sending a live feed of your own face to their servers.

Luma AI

  • Pricing is credit-based, making exact per-video cost hard to predict without testing generation costs.
  • Team and Enterprise pricing is not published and requires contacting sales.
  • Video length and resolution limits per plan are not detailed on the public pricing page.

Pricing, plan by plan

LiveFaceSwap AI

Free
  • FreeFree
    • Up to 90 seconds on signup
    • Browser preview
  • Basic$12/month
    • 650 credits a month
    • About 18 minutes on XMAX 2.0
    • No watermark
  • Pro$23/month
    • 2,500 credits a month
    • About 69 minutes on XMAX 2.0
    • Credit top-ups available
  • Max$55/month
    • 7,500 credits a month
    • About 3 hours 28 minutes on XMAX 2.0
    • Credit top-ups available

Luma AI

Free
  • Plus$25/month
    • 10,000 credits/month
    • Luma and third-party models
    • Guest collaboration
  • Pro$75/month
    • 40,000 credits/month
    • 4x Luma Agents usage
  • Ultra$250/month
    • 150,000 credits/month
    • 15x Luma Agents usage
  • Team$undefined/mo
    • Team management
    • Shared credits
    • SSO

Which should you pick?

Choose LiveFaceSwap AI if

  • You need virtual camera output.
  • You want to start without paying.
  • You work on Web, Windows, macOS.
  • You also want real-time face swap.
LiveFaceSwap AI review

Choose Luma AI if

  • You need ray video generation.
  • You want to start without paying.
  • You work on web, api.
  • You also want uni-1 brand intelligence.
Luma AI review

Questions people ask

Is LiveFaceSwap AI or Luma AI better?
Neither clearly leads. LiveFaceSwap AI starts at Free and Luma AI at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, LiveFaceSwap AI or Luma AI?
LiveFaceSwap AI starts at Free and Luma AI at Free.
Does LiveFaceSwap AI or Luma AI run on more platforms?
LiveFaceSwap AI runs on Web, Windows, macOS. Luma AI runs on web, api.
Can I use LiveFaceSwap AI for free?
Both have a free tier, so you can try either at no cost before committing.
What is LiveFaceSwap AI best used for?
LiveFaceSwap AI is most often used for streaming with a swapped face through obs, appearing as a character in a video call, previewing an outfit on a live feed rather than a photo, applying a stylised look to a webcam without a local gpu. Of those, streaming with a swapped face through obs and appearing as a character in a video call are not what Luma AI is typically brought in for.
What can LiveFaceSwap AI do that Luma AI cannot?
LiveFaceSwap AI covers Virtual camera output, Real-time face swap, Try-On mode, Restyle mode. Luma AI covers Ray video generation, Uni-1 brand intelligence, Multimodal generation, Agent-based workflows.

Answered from the vendors’ own pages

LiveFaceSwap AI: Does it work with OBS and Zoom?

Yes, through the desktop app, which exposes the processed feed as a virtual camera. Anything that reads a webcam, including OBS, streaming software and meeting clients, picks it up without integration work. The browser preview does not provide virtual camera output.

Source
Luma AI: What does Luma AI cost?

Plans start at Plus for $25-30/month (10,000 credits), Pro at $75-90/month (40,000 credits), and Ultra at $250-300/month (150,000 credits), with lower rates on annual billing.

Source
LiveFaceSwap AI: What does LiveFaceSwap AI cost?

Subscriptions are $12 a month for 650 credits, $23 for 2,500 and $55 for 7,500, with 20 percent off quarterly. One-off packs are $59 for 4,000 credits and $119 for 10,000, and those never expire. New accounts get up to 90 seconds free.

Source
Luma AI: How is usage metered?

Generation consumes credits: video costs 4-959 credits per second depending on model and resolution, images cost 1-255 credits each, and audio costs 21-98 credits per minute.

Source
LiveFaceSwap AI: How fast are the credits used?

By the second, and it depends on the model: XMAX 2.0 costs 0.6 credits a second while the Lucy models cost 1.8 to 3.6. The minute figures quoted on each plan assume XMAX 2.0, so running Lucy shortens them by three to six times.

Source
Luma AI: Can I save money with annual billing?

Yes, subscribing yearly instead of monthly saves up to 20% across all individual Plus, Pro, and Ultra tiers.

Source
LiveFaceSwap AI: Do I need a GPU?

No. Processing happens in the cloud, so there is no local GPU requirement and no model download. The consequence is that your camera feed is sent to their servers.

Source
Luma AI: What do Team and Enterprise plans add?

Team adds shared credits, team management, and SSO, while Enterprise adds custom commitments, dedicated training, and fine-tuning; both require contacting sales for pricing.

Source
LiveFaceSwap AI: What are the system requirements?

The desktop app needs Windows 11, or macOS 13 and later on Apple Silicon. The browser preview runs anywhere but cannot output a virtual camera.

Source
Luma AI: Does a paid plan allow commercial use?

Yes, the Plus plan and above include commercial usage rights along with guest collaboration access for generated content.

Source
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