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Video Production · head to head

Luma AI vs ScreenFlow

Luma AI logo

Luma AI

Video Production

AI platform for generating video, image, and audio content with brand consistency

From
Free
Rated
-
Full reviewWebsite
ScreenFlow logo

ScreenFlow

Video Production

Mac-only screen recording and editing sold as a one-time purchase

From
On request
Rated
-
Full reviewWebsite

The short version

  • Only Luma AI has a free tier, so it costs nothing to try first.
  • Each has a real cost: Luma AI pricing is credit-based, making exact per-video cost hard to predict without testing generation costs.; ScreenFlow it runs on macOS only, so a mixed fleet cannot standardise on it and project files cannot be handed to a Windows colleague in any form.
  • They diverge on capability: Luma AI covers Ray video generation, ScreenFlow covers Screen and device capture.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Luma AI and ScreenFlow actually diverge.

Attributes where Luma AI and ScreenFlow differ
AttributeLuma AIScreenFlow
Starting priceFreeOn request
Pricing modelsubscriptionOne-time purchase
Free tierYesNo
Platformsweb, apimacOS

Identical on both: user rating (Not yet rated), category (Video Production).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Luma AI

  • Ray video generation
  • Uni-1 brand intelligence
  • Multimodal generation
  • Agent-based workflows
  • Team collaboration

Only in ScreenFlow

  • Screen and device capture
  • Callouts
  • Animated zoom and pan
  • Caption authoring
  • Stock media library
  • Direct publishing

What people use each for

The jobs each tool is most often brought in to do.

Luma AI

  • Generating branded product and advertising video variationsnot ScreenFlow
  • Storyboarding and character design for agenciesnot ScreenFlow
  • Automating multi-format content generation with agentsnot ScreenFlow
  • Maintaining consistent brand visuals across campaignsnot ScreenFlow

ScreenFlow

  • Producing a paid online course where a recurring software subscription would erode the marginnot Luma AI
  • Recording software tutorials for a support knowledge base on a fixed annual budgetnot Luma AI
  • Capturing an iOS app demonstration directly from a connected device without a screen mirroring workaroundnot Luma AI
  • Training teams who need captioned, annotated walkthroughs without a full editing suitenot Luma AI

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Luma AI

  • Pricing is credit-based, making exact per-video cost hard to predict without testing generation costs.
  • Team and Enterprise pricing is not published and requires contacting sales.
  • Video length and resolution limits per plan are not detailed on the public pricing page.

ScreenFlow

  • It runs on macOS only, so a mixed fleet cannot standardise on it and project files cannot be handed to a Windows colleague in any form.
  • Each major version is a paid upgrade rather than an included update, so the one-time purchase is in practice a purchase every eighteen months to two years if you want current macOS compatibility.
  • New macOS releases have repeatedly broken screen and audio capture until an update arrives, which is a scheduling risk for anyone recording to a publication calendar.
  • Media lives inside a project bundle that grows quickly and there is no real media management, so a long-running series consumes disk with no straightforward way to consolidate or relink.
  • It is a recorder with an editor attached; multicam, colour work and audio repair beyond simple cleanup all require a proper non-linear editor.

Pricing, plan by plan

Luma AI

Free
  • Plus$25/month
    • 10,000 credits/month
    • Luma and third-party models
    • Guest collaboration
  • Pro$75/month
    • 40,000 credits/month
    • 4x Luma Agents usage
  • Ultra$250/month
    • 150,000 credits/month
    • 15x Luma Agents usage
  • Team$undefined/mo
    • Team management
    • Shared credits
    • SSO

ScreenFlow

On request
  • ScreenFlow$undefined/year
    • Perpetual licence for one major version
    • Screen, camera and device capture
    • Full editing timeline

Which should you pick?

Choose Luma AI if

  • You need ray video generation.
  • You want to start without paying.
  • You work on web, api.
  • You also want uni-1 brand intelligence.
Luma AI review

Choose ScreenFlow if

  • You need screen and device capture.
  • You work on macOS.
  • You also want callouts.
ScreenFlow review

Questions people ask

Is Luma AI or ScreenFlow better?
Neither clearly leads. Luma AI starts at Free and ScreenFlow at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Luma AI or ScreenFlow?
Luma AI has a free tier; the other does not. Paid plans start at Free for Luma AI and On request for ScreenFlow.
Does Luma AI or ScreenFlow run on more platforms?
Luma AI runs on web, api. ScreenFlow runs on macOS.
Can I use Luma AI for free?
Yes. Luma AI has a free tier, so you can try it without paying. ScreenFlow starts at On request.
What is Luma AI best used for?
Luma AI is most often used for generating branded product and advertising video variations, storyboarding and character design for agencies, automating multi-format content generation with agents, maintaining consistent brand visuals across campaigns. Of those, generating branded product and advertising video variations and storyboarding and character design for agencies are not what ScreenFlow is typically brought in for.
What can Luma AI do that ScreenFlow cannot?
Luma AI covers Ray video generation, Uni-1 brand intelligence, Multimodal generation, Agent-based workflows. ScreenFlow covers Screen and device capture, Callouts, Animated zoom and pan, Caption authoring.

Answered from the vendors’ own pages

Luma AI: What does Luma AI cost?

Plans start at Plus for $25-30/month (10,000 credits), Pro at $75-90/month (40,000 credits), and Ultra at $250-300/month (150,000 credits), with lower rates on annual billing.

Source
ScreenFlow: Is it a subscription?

No. The application is bought outright. Major version upgrades are charged separately, and the optional stock media library is a subscription.

Luma AI: How is usage metered?

Generation consumes credits: video costs 4-959 credits per second depending on model and resolution, images cost 1-255 credits each, and audio costs 21-98 credits per minute.

Source
ScreenFlow: Will it ever run on Windows?

No. It is a macOS application and Telestream has never shipped a Windows version.

Luma AI: Can I save money with annual billing?

Yes, subscribing yearly instead of monthly saves up to 20% across all individual Plus, Pro, and Ultra tiers.

Source
ScreenFlow: How does it compare with Camtasia on cost?

Both are bought rather than rented and both charge for major upgrades. ScreenFlow is Mac only; Camtasia runs on both platforms, which usually decides it for a mixed team.

Luma AI: What do Team and Enterprise plans add?

Team adds shared credits, team management, and SSO, while Enterprise adds custom commitments, dedicated training, and fine-tuning; both require contacting sales for pricing.

Source
Luma AI: Does a paid plan allow commercial use?

Yes, the Plus plan and above include commercial usage rights along with guest collaboration access for generated content.

Source
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