How much does Luma AI cost?

Luma AI publishes 5 tiers, from $25/month for Plus up to On request for Enterprise. The entry tier costs nothing.

Does Luma AI have a free plan?

Yes, Luma AI is recorded as subscription, so it can be used without paying.

What is the difference between Plus and Pro on Luma AI?

Pro costs $75/month against $25/month, and adds 40,000 credits/month, 4x luma agents usage.

Is the Enterprise plan on Luma AI worth it?

That depends entirely on whether you need what it adds, which on the published record is enterprise commitments, dedicated training, custom fine-tuning. It costs On request against $25/month for Plus. Softwr has not used either tier, so this page can tell you what changes, not whether it is worth the difference to you.

Which video production tools can I use without paying?

2 of the 8 video production tools listed alongside Luma AI have a free tier: LiveFaceSwap AI, MiniMax H3 Generator.

Does Luma AI charge per user?

The record carries a price and a billing period for each of its 5 tiers, but not the unit that price is charged in. Per-seat and flat-rate billing look identical in this data, so check the vendor's page before budgeting for a team.

Are these Luma AI prices current?

They are what the catalogue entry holds, refreshed when the entry is. Vendors change pricing without notice and nobody at Softwr re-verifies each tier by hand, so treat this as a structured summary and the vendor's own pricing page as the authority.

What should I compare Luma AI against before paying?

The closest video production tools in this directory are LiveFaceSwap AI, MiniMax H3 Generator, Ray32, ScreenFlow. Each has a side-by-side comparison with Luma AI covering price, platforms and features.

Video Production · pricing

Luma AI pricing

Luma AI publishes 5 tiers. Below is each one, what it adds over the tier beneath it, and where the ladder stops being worth climbing for most people.

As of 29 August 2026, Luma AI pricing is free, then $25/month across 5 published tiers. Figures are the vendor's list prices as recorded on this page's last check; the vendor's site is the final word.

Entry price: Free, then $25/month
Model: Subscription
Tiers: 5
Free tier: Yes

Luma AI plans, side by side

Every published tier in ascending order of price, with the number of features each one lists. An absence here means the record does not itemise it, not that the tier lacks it.

Luma AI pricing tiers
Plan	Price	Features listed	Step up from the tier below
Plus	$25/month	4	Entry tier
Pro	$75/month	2	+$50/month, 2 more features
Ultra	$250/month	2	+$175/month, 2 more features
Team	On request	3	Priced on request
Enterprise	On request	3	Priced on request

What each tier adds

The set difference between each tier's feature list and the one beneath it. Where a tier lists nothing new, the vendor has either stopped repeating the inherited list or the tier raises limits rather than adding capability, the record does not distinguish the two, so this page does not either.

Plus

$25/month

The entry tier. It covers 10,000 credits/month, luma and third-party models, guest collaboration, commercial use.

Pro

$75/month

Over Plus, this tier adds:

40,000 credits/month
4x Luma Agents usage

Ultra

$250/month

Over Pro, this tier adds:

150,000 credits/month
15x Luma Agents usage

Team

On request

Over Ultra, this tier adds:

Team management
Shared credits
SSO

Enterprise

On request

Over Team, this tier adds:

Enterprise commitments
Dedicated training
Custom fine-tuning

What the product covers

The full Luma AI feature record, grouped as the catalogue groups it. This is the product as a whole; the record does not map every feature onto a specific tier.

core

Ray video generation
Uni-1 brand intelligence
Multimodal generation
Agent-based workflows
Team collaboration

People bring Luma AI in for generating branded product and advertising video variations, storyboarding and character design for agencies, automating multi-format content generation with agents, maintaining consistent brand visuals across campaigns. If that is not the job you are buying for, the alternatives to Luma AI are worth a look before you commit to a tier.

How that compares in Video Production

Across the 4 video production tools in this directory that publish a starting price, the median entry point is $10.95/month. Luma AI starts at $25/month, which puts it above the middle of its category.

Luma AI entry price against other Video Production tools
Tool	Entry price	Model	Rated	Head to head
Luma AI (this page)	Free, then $25/month	subscription	-
LiveFaceSwap AI	Free, then $12/month	subscription	-	vs Luma AI
MiniMax H3 Generator	Free, then $9.9/one-time	freemium	-	vs Luma AI
Ray32	$9.9/one-time	one-time	-	vs Luma AI
ScreenFlow	On request	One-time purchase	-	vs Luma AI
Nuke	On request	quote	-	vs Luma AI
Brightcove	On request	quote	-	vs Luma AI

Ratings are aggregated from third-party sources and imported with each catalogue entry, they are not reviews hosted on Softwr. How each figure is used is set out on the Luma AI badges page.

Before you pay for Luma AI

Three things this page cannot tell you, and all three change the bill. The record carries a price and a billing period but not the unit - per-seat and flat-rate pricing are indistinguishable in this data, so a five-person team may be looking at five times the figure above. It carries no annual rate, so any discount for paying yearly is not something this page can quote. And it carries no trial length.

What it can tell you is the shape of the ladder: 5 tiers between $25/month and On request, with the jump itemised above. Because there is a free tier, the cheapest way to answer the rest is to use it before paying anything.

Luma AI runs on web, api, and is published by Luma AI of Palo Alto, CA. The full record is on the Luma AI review, and the rest of the category is under best video production tools.

Luma AI pricing on the vendor's own site

Luma AI pricing questions

How much does Luma AI cost?: Luma AI publishes 5 tiers, from $25/month for Plus up to On request for Enterprise. The entry tier costs nothing.
Does Luma AI have a free plan?: Yes, Luma AI is recorded as subscription, so it can be used without paying.
What is the difference between Plus and Pro on Luma AI?: Pro costs $75/month against $25/month, and adds 40,000 credits/month, 4x luma agents usage.
Is the Enterprise plan on Luma AI worth it?: That depends entirely on whether you need what it adds, which on the published record is enterprise commitments, dedicated training, custom fine-tuning. It costs On request against $25/month for Plus. Softwr has not used either tier, so this page can tell you what changes, not whether it is worth the difference to you.
Is Luma AI expensive for a video production tool?: It starts above the middle of its category. Across the 4 video production tools in this directory that publish a starting price, the median entry point is $10.95/month; Luma AI starts at $25/month.
Which video production tools can I use without paying?: 2 of the 8 video production tools listed alongside Luma AI have a free tier: LiveFaceSwap AI, MiniMax H3 Generator.
What am I actually paying for with Luma AI?: The record lists 5 features across 1 area: core. In practice it is brought in for generating branded product and advertising video variations, storyboarding and character design for agencies, automating multi-format content generation with agents.
Does Luma AI charge per user?: The record carries a price and a billing period for each of its 5 tiers, but not the unit that price is charged in. Per-seat and flat-rate billing look identical in this data, so check the vendor's page before budgeting for a team.
Are these Luma AI prices current?: They are what the catalogue entry holds, refreshed when the entry is. Vendors change pricing without notice and nobody at Softwr re-verifies each tier by hand, so treat this as a structured summary and the vendor's own pricing page as the authority.
What should I compare Luma AI against before paying?: The closest video production tools in this directory are LiveFaceSwap AI, MiniMax H3 Generator, Ray32, ScreenFlow. Each has a side-by-side comparison with Luma AI covering price, platforms and features.