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Marketing · head to head

Lucky Orange vs ProfitWell

Lucky Orange logo

Lucky Orange

Marketing

All-in-one conversion optimization

From
Free
Rated
-
Full reviewWebsite
ProfitWell logo

ProfitWell

Business Intelligence

Revenue analytics by Paddle

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Lucky Orange session-based pricing scales poorly during traffic spikes or successful campaigns; ProfitWell profitWell is now part of Paddle and its pricing page redirects to paddle.com, so it is no longer sold or priced independently
  • They diverge on capability: Lucky Orange covers Heatmaps, ProfitWell covers Free Metrics.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Lucky Orange and ProfitWell actually diverge.

Attributes where Lucky Orange and ProfitWell differ
AttributeLucky OrangeProfitWell
Pricing modelUnknownfreemium
PlatformsWebWeb, Api
CategoryMarketingBusiness Intelligence

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated), founded (2012).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Lucky Orange

  • Heatmaps
  • Session Recordings
  • Live Chat
  • Surveys
  • Form Analytics
  • Shopify
  • WordPress
  • BigCommerce

Only in ProfitWell

  • Free Metrics
  • Churn Reduction
  • Price Optimization
  • Revenue Recognition
  • Benchmarking
  • Stripe
  • Chargebee
  • Recurly

Both cover

  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Lucky Orange

  • User experience analysisnot ProfitWell
  • Bug reproductionnot ProfitWell
  • Conversion optimizationnot ProfitWell
  • Customer journey mappingnot ProfitWell
  • Usability testingnot ProfitWell

ProfitWell

  • Subscription revenue metrics and churn reportingnot Lucky Orange
  • Recovering failed payments and reducing involuntary churnnot Lucky Orange

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Lucky Orange

  • Session-based pricing scales poorly during traffic spikes or successful campaigns
  • Lacks A/B testing capabilities that competitors like Crazy Egg offer
  • Less privacy-focused than Hotjar for session recording data

ProfitWell

  • ProfitWell is now part of Paddle and its pricing page redirects to paddle.com, so it is no longer sold or priced independently
  • Reaching any figure requires going through Paddle's own pricing rather than a ProfitWell rate card

Pricing, plan by plan

Lucky Orange

Free
  • FreeFree
    • 100 monthly sessions
    • 30 days data retention
    • Basic features
  • Build$32/month
    • 5,000 monthly sessions
    • Live chat
    • Heatmaps
  • Grow$72/month
    • 15,000 monthly sessions
    • All Build features
  • Expand$184/month
    • 50,000 monthly sessions
    • All features

ProfitWell

Free
  • Free MetricsFree
    • Revenue Metrics
    • Dashboards
    • Basic Reports
  • RetainFree
    • Churn Reduction
    • Payment Recovery
    • Custom Pricing

Which should you pick?

Choose Lucky Orange if

  • You need heatmaps.
  • You want to start without paying.
  • You also want session recordings.
Lucky Orange review

Choose ProfitWell if

  • You need free metrics.
  • You want to start without paying.
  • You work on Web, Api.
  • You also want churn reduction.
ProfitWell review

Questions people ask

Is Lucky Orange or ProfitWell better?
Neither clearly leads. Lucky Orange starts at Free and ProfitWell at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Lucky Orange or ProfitWell?
Lucky Orange starts at Free and ProfitWell at Free.
Does Lucky Orange or ProfitWell run on more platforms?
Lucky Orange runs on Web. ProfitWell runs on Web, Api.
Can I use Lucky Orange for free?
Both have a free tier, so you can try either at no cost before committing.
What is Lucky Orange best used for?
Lucky Orange is most often used for user experience analysis, bug reproduction, conversion optimization, customer journey mapping. Of those, user experience analysis and bug reproduction are not what ProfitWell is typically brought in for.
What can Lucky Orange do that ProfitWell cannot?
Lucky Orange covers Heatmaps, Session Recordings, Live Chat, Surveys. ProfitWell covers Free Metrics, Churn Reduction, Price Optimization, Revenue Recognition. Both handle Web support.

Answered from the vendors’ own pages

Lucky Orange: What is Lucky Orange's pricing based on?

Lucky Orange uses session-based pricing tiers. The Free plan tracks 100 monthly sessions; Build plan ($32/mo) tracks 5,000 sessions; Grow ($72/mo) tracks 15,000 sessions, up to Scale ($839/mo) for 300,000 sessions.

Source
ProfitWell: Is ProfitWell still available as a standalone product?

ProfitWell has been integrated into Paddle. The ProfitWell Metrics analytics tool is now part of Paddle's suite and is available at no cost.

Source
Lucky Orange: Does Lucky Orange include live chat?

Yes, unlike pure heatmap tools, Lucky Orange includes live chat with canned responses, operator transfers, co-browsing, and typing preview in all paid plans.

Source
ProfitWell: What is Paddle's standard pricing model?

Paddle charges 5% plus 50 cents per checkout transaction on its standard pay-as-you-go plan. Custom pricing is available for products under $10 or for customers requiring invoicing.

Source
Lucky Orange: Can I get a 7-day free trial?

Yes, Lucky Orange offers a 7-day free trial with all features on every plan and no credit card required to start.

Source
ProfitWell: What is included in Paddle's all-inclusive pricing?

Paddle's standard plan includes tax and compliance, unified billing, churn prevention tools, fraud protection, and 24/7 customer support. No separate monthly or hidden fees apply.

Source
Lucky Orange: Does Lucky Orange track session recordings?

Yes, Lucky Orange provides dynamic heatmaps and visitor session recordings showing customer behavior, including drop-offs in conversion funnels.

Source
ProfitWell: What is the minimum spend required for Paddle's enterprise plan?

Paddle offers custom enterprise pricing with negotiated rates for scaling and established businesses. Customers receive tailored pricing aligned with their business model and access to premium support and advisory services.

Source
Lucky Orange: How is Lucky Orange different from Hotjar?

Lucky Orange combines heatmaps with integrated live chat for real-time support, while Hotjar focuses more on feedback collection and UX research with better privacy defaults.

Source
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