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Business Intelligence · head to head

Google Data Studio vs Lucky Orange

Google Data Studio logo

Google Data Studio

Business Intelligence

Free data visualization by Google

From
Free
Rated
-
Full reviewWebsite
Lucky Orange logo

Lucky Orange

Marketing

All-in-one conversion optimization

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Google Data Studio limited to free offering with no paid tiers or premium features; Lucky Orange session-based pricing scales poorly during traffic spikes or successful campaigns
  • They diverge on capability: Google Data Studio covers Free Platform, Lucky Orange covers Heatmaps.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Google Data Studio and Lucky Orange actually diverge.

Attributes where Google Data Studio and Lucky Orange differ
AttributeGoogle Data StudioLucky Orange
Pricing modelfreeUnknown
CategoryBusiness IntelligenceMarketing
Founded19982012

Identical on both: starting price (Free), free tier (Yes), platforms (Web), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Google Data Studio

  • Free Platform
  • Real-time Collaboration
  • Custom Visualizations
  • Data Blending
  • Sharing
  • Google Analytics
  • BigQuery
  • Google Sheets

Only in Lucky Orange

  • Heatmaps
  • Session Recordings
  • Live Chat
  • Surveys
  • Form Analytics
  • Shopify
  • WordPress
  • BigCommerce

Both cover

  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Google Data Studio

  • Self-service analyticsnot Lucky Orange
  • Data explorationnot Lucky Orange
  • Ad-hoc reportingnot Lucky Orange
  • Collaborative analysisnot Lucky Orange
  • Embedded analyticsnot Lucky Orange

Lucky Orange

  • User experience analysisnot Google Data Studio
  • Bug reproductionnot Google Data Studio
  • Conversion optimizationnot Google Data Studio
  • Customer journey mappingnot Google Data Studio
  • Usability testingnot Google Data Studio

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Google Data Studio

  • Limited to free offering with no paid tiers or premium features
  • Advanced integrations may require Google Workspace subscriptions

Lucky Orange

  • Session-based pricing scales poorly during traffic spikes or successful campaigns
  • Lacks A/B testing capabilities that competitors like Crazy Egg offer
  • Less privacy-focused than Hotjar for session recording data

Pricing, plan by plan

Google Data Studio

Free
  • FreeFree
    • Unlimited Reports
    • Data Connectors
    • Collaboration

Lucky Orange

Free
  • FreeFree
    • 100 monthly sessions
    • 30 days data retention
    • Basic features
  • Build$32/month
    • 5,000 monthly sessions
    • Live chat
    • Heatmaps
  • Grow$72/month
    • 15,000 monthly sessions
    • All Build features
  • Expand$184/month
    • 50,000 monthly sessions
    • All features

Which should you pick?

Choose Google Data Studio if

  • You need free platform.
  • You want to start without paying.
  • You also want real-time collaboration.
Google Data Studio review

Choose Lucky Orange if

  • You need heatmaps.
  • You want to start without paying.
  • You also want session recordings.
Lucky Orange review

Questions people ask

Is Google Data Studio or Lucky Orange better?
Neither clearly leads. Google Data Studio starts at Free and Lucky Orange at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Google Data Studio or Lucky Orange?
Google Data Studio starts at Free and Lucky Orange at Free.
Does Google Data Studio or Lucky Orange run on more platforms?
Both run on Web, so platform support will not decide this one for you.
Can I use Google Data Studio for free?
Both have a free tier, so you can try either at no cost before committing.
What is Google Data Studio best used for?
Google Data Studio is most often used for self-service analytics, data exploration, ad-hoc reporting, collaborative analysis. Of those, self-service analytics and data exploration are not what Lucky Orange is typically brought in for.
What can Google Data Studio do that Lucky Orange cannot?
Google Data Studio covers Free Platform, Real-time Collaboration, Custom Visualizations, Data Blending. Lucky Orange covers Heatmaps, Session Recordings, Live Chat, Surveys. Both handle Web support.

Answered from the vendors’ own pages

Google Data Studio: Is Google Data Studio free?

Yes, Google Data Studio is completely free to use. The platform states it is easy and free to build interactive dashboards and reports.

Source
Lucky Orange: What is Lucky Orange's pricing based on?

Lucky Orange uses session-based pricing tiers. The Free plan tracks 100 monthly sessions; Build plan ($32/mo) tracks 5,000 sessions; Grow ($72/mo) tracks 15,000 sessions, up to Scale ($839/mo) for 300,000 sessions.

Source
Google Data Studio: Are there paid versions of Google Data Studio?

No, Google Data Studio does not offer paid tiers or premium plans. It remains free for all users.

Source
Lucky Orange: Does Lucky Orange include live chat?

Yes, unlike pure heatmap tools, Lucky Orange includes live chat with canned responses, operator transfers, co-browsing, and typing preview in all paid plans.

Source
Lucky Orange: Can I get a 7-day free trial?

Yes, Lucky Orange offers a 7-day free trial with all features on every plan and no credit card required to start.

Source
Lucky Orange: Does Lucky Orange track session recordings?

Yes, Lucky Orange provides dynamic heatmaps and visitor session recordings showing customer behavior, including drop-offs in conversion funnels.

Source
Lucky Orange: How is Lucky Orange different from Hotjar?

Lucky Orange combines heatmaps with integrated live chat for real-time support, while Hotjar focuses more on feedback collection and UX research with better privacy defaults.

Source
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