Softwr

Influencer Marketing · head to head

Klear vs Onclusive

Klear logo

Klear

Influencer Marketing

Influencer marketing made simple

From
On request
Rated
-
Full reviewWebsite
Onclusive logo

Onclusive

Marketing

Media monitoring, journalist database and PR measurement assembled from six acquired companies

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Klear no pricing is published for any of the four tiers; Onclusive onclusive was assembled from at least six acquired companies inside about a year, and users still encounter different interfaces, inconsistent data definitions and separate support paths depending on which module they are in, so training and internal reporting are harder than a single-product vendor.
  • They diverge on capability: Klear covers AI-powered discovery, Onclusive covers Global media monitoring.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Klear and Onclusive actually diverge.

Attributes where Klear and Onclusive differ
AttributeKlearOnclusive
Pricing modelsubscriptionquote
PlatformsWeb, ApiWeb, iOS, Android, API
CategoryInfluencer MarketingMarketing
Founded2012Unknown

Identical on both: starting price (On request), free tier (No), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Klear

  • AI-powered discovery
  • Demographic analysis
  • Campaign management
  • Performance analytics
  • Influencer CRM
  • Competitor tracking
  • Reporting
  • Meltwater

Only in Onclusive

  • Global media monitoring
  • Broadcast monitoring
  • Media contacts database
  • Newsroom and press office
  • Sentiment and tone analysis
  • Share of voice reporting
  • Crisis detection
  • AI brand visibility

Both cover

  • Social listening

What people use each for

The jobs each tool is most often brought in to do.

Klear

  • Influencer marketing platformnot Onclusive
  • Social media monitoringnot Onclusive
  • Influencer discovery and outreachnot Onclusive

Onclusive

  • A multinational communications team that needs print, broadcast and online coverage across twenty markets reported in one dashboard rather than through three regional vendorsnot Klear
  • A public affairs team that must evidence share of voice against named competitors for a quarterly board reportnot Klear
  • A PR agency running press office and media enquiry workflow for several client brands from one systemnot Klear
  • A corporate affairs function that needs early warning on a coverage spike outside its own time zone, with broadcast clips retrievable for legal reviewnot Klear

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Klear

  • No pricing is published for any of the four tiers
  • Most agreements carry a minimum contract length of 12 months
  • Cost depends on sources monitored, data volume, user count, integrations and onboarding, so several negotiated variables set the price
  • Every quote is individually tailored rather than listed

Onclusive

  • Onclusive was assembled from at least six acquired companies inside about a year, and users still encounter different interfaces, inconsistent data definitions and separate support paths depending on which module they are in, so training and internal reporting are harder than a single-product vendor.
  • Pricing is not published and is scoped by market coverage, source count and user seats, which makes competitive benchmarking difficult and means renewal increases are hard to challenge without a parallel quote from Cision or Meltwater.
  • Broadcast monitoring coverage is uneven by country, so a global contract can look complete on paper while a specific market you care about has thin local radio or regional television coverage; verify your priority markets by name before signing.
  • The company carries private-equity ownership and acquisition-related debt financing, which historically in this category has meant pressure on support headcount and above-inflation renewal pricing rather than product investment.
  • Automated sentiment classification on news copy remains error-prone, especially for irony, quoted criticism and industry jargon, so teams reporting sentiment to executives generally need a human review step that erodes the labour saving the tool was bought for.

Pricing, plan by plan

Klear

On request
  • Starter$undefined/month
    • Influencer discovery
    • Basic filters
    • Campaign tracking
  • Professional$undefined/month
    • Advanced search
    • Audience demographics
    • Performance analytics
  • Enterprise$undefined/month
    • Meltwater integration
    • Custom solutions
    • API access

Onclusive

On request
  • Onclusive$undefined/year
    • Global media monitoring
    • Broadcast and print coverage
    • Onclusive Social listening

Which should you pick?

Choose Klear if

  • You need ai-powered discovery.
  • You work on Web, Api.
  • You also want demographic analysis.
Klear review

Choose Onclusive if

  • You need global media monitoring.
  • You work on Web, iOS, Android, API.
  • You also want broadcast monitoring.
Onclusive review

Questions people ask

Is Klear or Onclusive better?
Neither clearly leads. Klear starts at On request and Onclusive at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Klear or Onclusive?
Klear starts at On request and Onclusive at On request.
Does Klear or Onclusive run on more platforms?
Klear runs on Web, Api. Onclusive runs on Web, iOS, Android, API.
What is Klear best used for?
Klear is most often used for influencer marketing platform, social media monitoring, influencer discovery and outreach. Of those, influencer marketing platform and social media monitoring are not what Onclusive is typically brought in for.
What can Klear do that Onclusive cannot?
Klear covers AI-powered discovery, Demographic analysis, Campaign management, Performance analytics. Onclusive covers Global media monitoring, Broadcast monitoring, Media contacts database, Newsroom and press office. Both handle Social listening.

Answered from the vendors’ own pages

Klear: What is Klear's current pricing model?

Klear is now part of Meltwater's influencer marketing suite. Pricing is tailored rather than one-size-fits-all, based on monitoring scope, data volume, user count, and support needs.

Source
Onclusive: Is Onclusive one product or several?

Several. It was formed from Kantar Reputation Intelligence, PRgloo and the original Onclusive in January 2022, then absorbed Critical Mention and Digimind later that year, and the modules retain distinguishable lineages.

Klear: How does Meltwater/Klear pricing work?

Meltwater offers Starter, Pro, Enterprise, and Agency plans with customized pricing. Annual contracts with 12-month minimum are standard. Implementation fees may apply.

Source
Onclusive: Who owns it?

Symphony Technology Group, a US private equity firm, with debt financing on the Critical Mention acquisition from Stellus Capital Management.

Klear: Does Klear/Meltwater offer free trials?

Meltwater does not offer self-serve free trials. Expert-guided demos are provided at no cost upon request.

Source
Onclusive: What happened to Digimind?

Digimind was acquired in July 2022 and rebranded as Onclusive Social in October 2022. If social listening is your main requirement, that is the platform you are evaluating.

Onclusive: Does it publish pricing?

No. Contracts are annual and quoted according to markets monitored, sources covered and seat count.

Share

Related pages

More on Klear

More on Onclusive

Keep looking

Other head to heads