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Software · head to head

Kindful vs Classy

Kindful logo

Kindful

Software

Simple donor management and fundraising

From
On request
Rated
-
Full reviewWebsite
Classy logo

Classy

Software

Platform for modern nonprofit fundraising

From
$300/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Kindful kindful's own site now states that Kindful is a Bloomerang product and directs visitors to demo Bloomerang instead; Classy email receipts come from platform rather than organization email, causing issues with spam filtering
  • They diverge on capability: Kindful covers Online donation forms, Classy covers Online fundraising platform.

Where they differ

Only the attributes on which Kindful and Classy actually diverge.

Attributes where Kindful and Classy differ
AttributeKindfulClassy
Starting priceOn request$300/month
Pricing modelsubscriptionUnknown
PlatformsWeb, Mobile-responsiveWeb, Mobile
Founded20142006

Identical on both: free tier (No), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Kindful

  • Online donation forms
  • Donor segmentation
  • Recurring donation management
  • Volunteer portal
  • Mailchimp
  • Google Analytics
  • Mobile-responsive support

Only in Classy

  • Online fundraising platform
  • Peer-to-peer fundraising
  • Event management
  • Donation management
  • Salesforce
  • Slack
  • IOS support
  • Android support

Both cover

  • Stripe
  • PayPal
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Kindful

  • Donor database and online fundraising for nonprofitsnot Classy
  • Running peer to peer campaigns, auctions and ticketed events from the donor CRMnot Classy

Classy

  • Business operationsnot Kindful
  • Productivitynot Kindful
  • Automationnot Kindful

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Kindful

  • Kindful's own site now states that Kindful is a Bloomerang product and directs visitors to demo Bloomerang instead
  • The Bloomerang Giving Platform starts at $242 per month billed annually
  • Bloomerang Fundraising starts at $40 per month billed annually but must be purchased as part of a bundle with Bloomerang CRM
  • All plans are annual; there is no month to month option
  • Pricing is constituent based, so the bill rises with the size of the donor database
  • Only a starting price is published and the actual figure comes from contacting sales

Classy

  • Email receipts come from platform rather than organization email, causing issues with spam filtering
  • Limited customization options for donation page templates and design
  • No live phone support, only email tickets with slow response times
  • Salesforce integration reportedly has implementation issues and does not follow best practices
  • High pricing and onboarding complexity unsuitable for small organizations

Pricing, plan by plan

Kindful

On request
  • Starter$50/month
    • Online donation forms
    • Donor segmentation
  • Growth$120/month
    • Volunteer portal
    • Multi-channel fundraising

Classy

$300/month

No published plan breakdown. See the Classy review.

Which should you pick?

Choose Kindful if

  • You need online donation forms.
  • You work on Web, Mobile-responsive.
  • You also want donor segmentation.
Kindful review

Choose Classy if

  • You need online fundraising platform.
  • You work on Web, Mobile.
  • You also want peer-to-peer fundraising.
Classy review

Questions people ask

Is Kindful or Classy better?
Neither clearly leads. Kindful starts at On request and Classy at $300/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Kindful or Classy?
Kindful starts at On request and Classy at $300/month.
Does Kindful or Classy run on more platforms?
Kindful runs on Web, Mobile-responsive. Classy runs on Web, Mobile.
What is Kindful best used for?
Kindful is most often used for donor database and online fundraising for nonprofits, running peer to peer campaigns, auctions and ticketed events from the donor crm. Of those, donor database and online fundraising for nonprofits and running peer to peer campaigns, auctions and ticketed events from the donor crm are not what Classy is typically brought in for.
What can Kindful do that Classy cannot?
Kindful covers Online donation forms, Donor segmentation, Recurring donation management, Volunteer portal. Classy covers Online fundraising platform, Peer-to-peer fundraising, Event management, Donation management. Both handle Stripe, PayPal, Web support.

Answered from the vendors’ own pages

Classy: What is the pricing structure for Classy/GoFundMe Pro?

GoFundMe Pro pricing is custom and enterprise-based, starting around $300+ per month plus per-transaction platform fees. Organizations typically sign annual subscriptions with tiered pricing based on feature set and fundraising volume, with multi-year contracts locking in commitments.

Source
Classy: Does Classy integrate with Salesforce?

Yes, GoFundMe Pro (Classy) offers deep Salesforce integration with real-time sync of donations, supporters, and campaigns to Salesforce. Data syncs to Gift Transactions, Gift Commitments, and Person Accounts for unified donor insights.

Source
Classy: How customizable are donation pages on Classy?

Classy offers limited design customization for donation pages, with most campaigns using similar templates. While organizations can build highly branded experiences, there are constraints compared to some competitors.

Source
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Related pages

More on Kindful

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