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Marketing · head to head

AB Tasty vs Kameleoon

AB Tasty logo

AB Tasty

Marketing

Conversion optimization platform

From
€500/month
Rated
-
Full reviewWebsite
Kameleoon logo

Kameleoon

Testing

A/B testing and feature experimentation with a hybrid client and server-side engine

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: AB Tasty no transparent pricing published; requires custom sales conversation for any quote; Kameleoon no rate card is published. Reported entry pricing around several hundred euros a month for the limited prompt-based tier comes from third parties rather than Kameleoon, so any budget you build before contacting sales is a guess.
  • They diverge on capability: AB Tasty covers A/B testing, Kameleoon covers Visual A/B test editor.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which AB Tasty and Kameleoon actually diverge.

Attributes where AB Tasty and Kameleoon differ
AttributeAB TastyKameleoon
Starting price€500/monthOn request
PlatformsWebWeb, iOS, Android
CategoryMarketingTesting
Founded2011Unknown

Identical on both: pricing model (quote), free tier (No), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in AB Tasty

  • A/B testing
  • Multivariate testing
  • Personalization
  • Visual editor
  • Google Analytics
  • Salesforce
  • SSL encryption
  • Cloud deployment

Only in Kameleoon

  • Visual A/B test editor
  • Server-side experimentation
  • Feature flags
  • Anti-flicker engine
  • AI personalisation
  • EU data hosting
  • Shared audiences
  • Statistics options

What people use each for

The jobs each tool is most often brought in to do.

AB Tasty

  • A/B and multivariate testing on web and mobilenot Kameleoon
  • Feature flagging and progressive rolloutsnot Kameleoon
  • Personalising content for identified and anonymous visitorsnot Kameleoon
  • Search, recommendations and merchandising for ecommercenot Kameleoon
  • Conversion optimisation experiments across channelsnot Kameleoon

Kameleoon

  • A European retailer whose legal team requires EU-hosted experimentation data and has ruled out US-only vendorsnot AB Tasty
  • A team running both marketing page tests and product feature rollouts that wants one results engine rather than two disagreeing onesnot AB Tasty
  • A media site where client-side flicker on a test variant is visibly damaging the reading experiencenot AB Tasty
  • An organisation re-tendering experimentation after Optimizely or VWO pricing changes and wanting an independent European vendornot AB Tasty

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

AB Tasty

  • No transparent pricing published; requires custom sales conversation for any quote
  • Pricing determined by traffic volume, number of domains, and selected modules
  • No fixed pricing plans available; all customers receive individualized proposals

Kameleoon

  • No rate card is published. Reported entry pricing around several hundred euros a month for the limited prompt-based tier comes from third parties rather than Kameleoon, so any budget you build before contacting sales is a guess.
  • Web experimentation, feature experimentation and personalisation are licensed as separate capabilities, so the unified platform story costs materially more than the entry configuration most buyers are first quoted.
  • The partner and agency ecosystem is concentrated in France and continental Europe; a buyer in North America or Asia will find fewer implementation specialists and less community knowledge than for Optimizely or VWO.
  • The integration catalogue is smaller than the market leaders, so a stack built on less common analytics or CDP tooling may need custom work that a larger vendor would cover natively.
  • Client-side visual testing still carries the structural problems of the approach, including performance cost and single-page-application fragility; the anti-flicker engine reduces the symptom but does not remove the dependency on the DOM staying stable.

Pricing, plan by plan

AB Tasty

€500/month
  • Standard$500/month
    • A/B testing
    • Basic personalization
    • Analytics

Kameleoon

On request
  • Kameleoon$undefined/year
    • Priced on monthly tested users and features licensed
    • Web experimentation, feature experimentation and personalisation licensed separately
    • Free trial of the prompt-based experimentation feature, with data not retained afterwards

Which should you pick?

Choose AB Tasty if

  • You need a/b testing.
  • You also want multivariate testing.
AB Tasty review

Choose Kameleoon if

  • You need visual a/b test editor.
  • You work on Web, iOS, Android.
  • You also want server-side experimentation.
Kameleoon review

Questions people ask

Is AB Tasty or Kameleoon better?
Neither clearly leads. AB Tasty starts at €500/month and Kameleoon at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, AB Tasty or Kameleoon?
AB Tasty starts at €500/month and Kameleoon at On request.
Does AB Tasty or Kameleoon run on more platforms?
AB Tasty runs on Web. Kameleoon runs on Web, iOS, Android.
What is AB Tasty best used for?
AB Tasty is most often used for a/b and multivariate testing on web and mobile, feature flagging and progressive rollouts, personalising content for identified and anonymous visitors, search, recommendations and merchandising for ecommerce. Of those, a/b and multivariate testing on web and mobile and feature flagging and progressive rollouts are not what Kameleoon is typically brought in for.
What can AB Tasty do that Kameleoon cannot?
AB Tasty covers A/B testing, Multivariate testing, Personalization, Visual editor. Kameleoon covers Visual A/B test editor, Server-side experimentation, Feature flags, Anti-flicker engine.

Answered from the vendors’ own pages

AB Tasty: How does AB Tasty calculate pricing?

AB Tasty pricing is customized based on average traffic over the past 12 months or monthly active users (MAUs). The vendor does not offer fixed pricing plans and instead builds custom proposals around each customer's business goals and scope.

Source
Kameleoon: Does Kameleoon publish pricing?

No. Pricing depends on monthly tested users and which capabilities you licence, and requires a sales conversation.

AB Tasty: What factors affect AB Tasty pricing besides traffic volume?

Pricing is customized based on traffic volume, number of domains, selected modules, and implementation scope. All pricing includes platform access, onboarding, training, and support with no hidden fees or surprise overage charges.

Source
Kameleoon: Can I keep data in the EU?

Yes. EU hosting and a GDPR-first consent model are among the main reasons European buyers shortlist it.

AB Tasty: Does AB Tasty offer a free trial or proof of concept?

AB Tasty does not offer a traditional free trial. Instead, the vendor provides a free proof of concept evaluation typically lasting 1 to 2 weeks to assess platform fit before purchase commitment.

Source
Kameleoon: Does it do feature flags as well as A/B tests?

Yes, through server-side SDKs, sharing audiences and results with the visual testing side.

Kameleoon: How does it compare with Optimizely?

Similar capability at a smaller scale. Kameleoon's advantages are European data residency and an independent vendor; Optimizely's are ecosystem size and partner availability.

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