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Marketing · head to head

AB Tasty vs Split

AB Tasty logo

AB Tasty

Marketing

Conversion optimization platform

From
€500/month
Rated
-
Full reviewWebsite
Split logo

Split

Testing

Feature flags tied to a metrics pipeline that attributes production impact to each release, now Harness FME

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: AB Tasty no transparent pricing published; requires custom sales conversation for any quote; Split split is now a module of the Harness platform and split.io redirects to harness.io, so buying it means entering a Harness commercial relationship rather than a standalone flag vendor contract.
  • They diverge on capability: AB Tasty covers A/B testing, Split covers Feature flags with targeting.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which AB Tasty and Split actually diverge.

Attributes where AB Tasty and Split differ
AttributeAB TastySplit
Starting price€500/monthOn request
PlatformsWebWeb, API, iOS, Android, Java, Node.js, Python, Go, .NET
CategoryMarketingTesting
Founded2011Unknown

Identical on both: pricing model (quote), free tier (No), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in AB Tasty

  • A/B testing
  • Multivariate testing
  • Personalization
  • Visual editor
  • Google Analytics
  • Salesforce
  • SSL encryption
  • Cloud deployment

Only in Split

  • Feature flags with targeting
  • Metrics impact engine
  • Guardrail metrics
  • Statistical significance testing
  • Event ingestion
  • SDKs and streaming updates
  • Audit and approvals
  • Harness platform integration

What people use each for

The jobs each tool is most often brought in to do.

AB Tasty

  • A/B and multivariate testing on web and mobilenot Split
  • Feature flagging and progressive rolloutsnot Split
  • Personalising content for identified and anonymous visitorsnot Split
  • Search, recommendations and merchandising for ecommercenot Split
  • Conversion optimisation experiments across channelsnot Split

Split

  • A product organisation that wants every release measured against conversion and latency by default, not only deliberate experimentsnot AB Tasty
  • Running A/B tests with real statistical significance rather than comparing two dashboard linesnot AB Tasty
  • Catching a regression at five per cent rollout because a guardrail metric fires before the change reaches everyonenot AB Tasty
  • A team already committed to Harness for CI and CD that wants flags in the same platform and contractnot AB Tasty

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

AB Tasty

  • No transparent pricing published; requires custom sales conversation for any quote
  • Pricing determined by traffic volume, number of domains, and selected modules
  • No fixed pricing plans available; all customers receive individualized proposals

Split

  • Split is now a module of the Harness platform and split.io redirects to harness.io, so buying it means entering a Harness commercial relationship rather than a standalone flag vendor contract.
  • Harness no longer publishes per-module prices, so an organisation that wants only feature management cannot get a list price and must negotiate a module out of a platform bundle.
  • The measurement engine needs traffic volume to reach significance, so a product with modest usage gets flags with an experimentation layer it will rarely be able to conclude anything from.
  • Metric attribution depends on correctly instrumented events flowing into Split, which is an integration project in its own right; without it you have paid for an experimentation platform and are using it as a flag switch.
  • As part of a larger DevOps suite the roadmap now competes with CI, CD, security and cloud cost modules for attention, so feature management is no longer the company’s single focus the way it was as an independent product.

Pricing, plan by plan

AB Tasty

€500/month
  • Standard$500/month
    • A/B testing
    • Basic personalization
    • Analytics

Split

On request
  • Harness FreeFree
    • Harness Open Source and community support
    • Intended for individuals and small teams
    • Feature management capability limited at this tier
  • Harness Essentials$undefined/year
    • Bundled DevOps modules including CI, CD, IaC and security testing
    • Standard support
    • Pricing requires contacting sales
  • Harness Enterprise$undefined/year
    • Mix and match from 15 or more modules including Feature Management and Experimentation
    • Premier support with a dedicated account manager
    • Higher pipeline concurrency and organisation limits

Which should you pick?

Choose AB Tasty if

  • You need a/b testing.
  • You also want multivariate testing.
AB Tasty review

Choose Split if

  • You need feature flags with targeting.
  • You work on Web, API, iOS, Android, Java, Node.js, Python, Go, .NET.
  • You also want metrics impact engine.
Split review

Questions people ask

Is AB Tasty or Split better?
Neither clearly leads. AB Tasty starts at €500/month and Split at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, AB Tasty or Split?
AB Tasty starts at €500/month and Split at On request.
Does AB Tasty or Split run on more platforms?
AB Tasty runs on Web. Split runs on Web, API, iOS, Android, Java, Node.js, Python, Go, .NET.
What is AB Tasty best used for?
AB Tasty is most often used for a/b and multivariate testing on web and mobile, feature flagging and progressive rollouts, personalising content for identified and anonymous visitors, search, recommendations and merchandising for ecommerce. Of those, a/b and multivariate testing on web and mobile and feature flagging and progressive rollouts are not what Split is typically brought in for.
What can AB Tasty do that Split cannot?
AB Tasty covers A/B testing, Multivariate testing, Personalization, Visual editor. Split covers Feature flags with targeting, Metrics impact engine, Guardrail metrics, Statistical significance testing.

Answered from the vendors’ own pages

AB Tasty: How does AB Tasty calculate pricing?

AB Tasty pricing is customized based on average traffic over the past 12 months or monthly active users (MAUs). The vendor does not offer fixed pricing plans and instead builds custom proposals around each customer's business goals and scope.

Source
Split: Is Split still called Split?

It is now sold as Harness Feature Management and Experimentation after the Harness acquisition, and split.io redirects to harness.io.

AB Tasty: What factors affect AB Tasty pricing besides traffic volume?

Pricing is customized based on traffic volume, number of domains, selected modules, and implementation scope. All pricing includes platform access, onboarding, training, and support with no hidden fees or surprise overage charges.

Source
Split: Can I buy just feature flags?

Not from a price list. Harness publishes bundle tiers and directs single-module buyers to sales.

AB Tasty: Does AB Tasty offer a free trial or proof of concept?

AB Tasty does not offer a traditional free trial. Instead, the vendor provides a free proof of concept evaluation typically lasting 1 to 2 weeks to assess platform fit before purchase commitment.

Source
Split: What does it do that a plain flag service does not?

It attributes changes in your product metrics to specific flags with statistical significance testing and alerts on guardrail metrics.

Split: Do we need a lot of traffic?

Yes. Statistical tests need volume to conclude, so low-traffic products get limited value from the measurement layer.

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