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Affiliate Marketing · head to head

Awin vs InviteReferrals

Awin logo

Awin

Affiliate Marketing

Global affiliate network with 1M+ publishers

From
£99/month
Rated
-
Full reviewWebsite
InviteReferrals logo

InviteReferrals

Affiliate Marketing

Affordable referral marketing platform

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only InviteReferrals has a free tier, so it costs nothing to try first.
  • Each has a real cost: Awin all Access tier has 3-month minimum contract with 14-day cancellation notice; InviteReferrals pricing of $99 per feature per month adds up quickly for campaigns needing multiple features
  • They diverge on capability: Awin covers Global publisher network, InviteReferrals covers Social sharing.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Awin and InviteReferrals actually diverge.

Attributes where Awin and InviteReferrals differ
AttributeAwinInviteReferrals
Starting price£99/monthFree
Pricing modelsubscriptionUnknown
Free tierNoYes
Founded20002011

Identical on both: platforms (Web, Mobile), user rating (Not yet rated), category (Affiliate Marketing).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Awin

  • Global publisher network
  • Cross-device tracking
  • Payment processing
  • Compliance tools
  • Publisher recruitment
  • BigCommerce

Only in InviteReferrals

  • Social sharing
  • Email referrals
  • Coupon rewards
  • Mobile-friendly widgets
  • Analytics dashboard
  • WordPress
  • Zapier

Both cover

  • Shopify
  • Magento
  • WooCommerce
  • Web support
  • Mobile support

What people use each for

The jobs each tool is most often brought in to do.

Awin

  • Affiliate marketingnot InviteReferrals
  • Performance-based advertisingnot InviteReferrals
  • Commission managementnot InviteReferrals

InviteReferrals

  • affiliate marketing managementnot Awin
  • Workflow automationnot Awin
  • Reportingnot Awin

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Awin

  • All Access tier has 3-month minimum contract with 14-day cancellation notice
  • Advanced plan requires custom negotiation; no fixed pricing published
  • Transaction fees apply on all tiers: 3.5% (Access), 2.5% (Accelerate), custom (Advanced)
  • Advanced tier excludes partner payment management and branded private networks

InviteReferrals

  • Pricing of $99 per feature per month adds up quickly for campaigns needing multiple features
  • Smaller company with fewer integrations compared to established platforms like Kickoff or Ambassador
  • Limited customization of referral program design compared to white-label solutions
  • Advanced analytics and reporting features require additional setup or consulting

Pricing, plan by plan

Awin

£99/month
  • Access$99/month
    • 3.5% transaction fee
    • Minimum 3-month term with 14-day cancellation notice
    • First month free
  • Accelerate$199/month
    • 2.5% transaction fee
    • No minimum contract
    • Unlimited commission groups
  • Advanced$null/month
    • Custom pricing
    • Unlimited commission groups
    • Custom tracking rules

InviteReferrals

Free

No published plan breakdown. See the InviteReferrals review.

Which should you pick?

Choose Awin if

  • You need global publisher network.
  • You work on Web, Mobile.
  • You also want cross-device tracking.
Awin review

Choose InviteReferrals if

  • You need social sharing.
  • You want to start without paying.
  • You work on Web, Mobile.
  • You also want email referrals.
InviteReferrals review

Questions people ask

Is Awin or InviteReferrals better?
Neither clearly leads. Awin starts at £99/month and InviteReferrals at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Awin or InviteReferrals?
InviteReferrals has a free tier; the other does not. Paid plans start at £99/month for Awin and Free for InviteReferrals.
Does Awin or InviteReferrals run on more platforms?
Both run on Web, Mobile, so platform support will not decide this one for you.
Can I use InviteReferrals for free?
Yes. InviteReferrals has a free tier, so you can try it without paying. Awin starts at £99/month.
What is Awin best used for?
Awin is most often used for affiliate marketing, performance-based advertising, commission management. Of those, affiliate marketing and performance-based advertising are not what InviteReferrals is typically brought in for.
What can Awin do that InviteReferrals cannot?
Awin covers Global publisher network, Cross-device tracking, Payment processing, Compliance tools. InviteReferrals covers Social sharing, Email referrals, Coupon rewards, Mobile-friendly widgets. Both handle Shopify, Magento, WooCommerce, Web support.

Answered from the vendors’ own pages

Awin: How much does Awin cost?

Awin pricing starts at £99+VAT per month for Access tier plus 3.5% transaction fee. Accelerate tier is £199+VAT per month plus 2.5% transaction fee. Advanced tier has custom pricing determined by negotiation.

Source
InviteReferrals: How does InviteReferrals pricing work?

InviteReferrals pricing starts at $99 per feature per month with a free trial available. You get unlimited sharing and conversions; you pay per feature activated, not per referral or campaign.

Source
Awin: What are Awin's transaction fees?

Awin charges transaction fees on all plans. Access tier charges 3.5% per transaction, Accelerate charges 2.5% per transaction, and Advanced tier has custom transaction fee rates.

Source
InviteReferrals: What tracking methods does InviteReferrals support?

InviteReferrals supports both link-based and code-based tracking. Every referrer gets a unique coupon code to share, and the platform tracks every step from shares to clicks to successful conversions including registrations, sales, and app installs.

Source
Awin: What is the minimum contract term for Awin?

Access tier requires a minimum 3-month commitment with 14-day cancellation notice. Accelerate and Advanced tiers have no stated minimum contract term.

Source
InviteReferrals: What reward methods are available?

InviteReferrals supports unlimited referral payouts through wallet integration and multiple payout methods. The platform can deliver rewards through credits, discounts, or other incentives configured by the user.

Source
Awin: What commission group limits does each Awin tier have?

Access tier allows up to three commission groups with limited rule options. Accelerate tier allows unlimited commission groups. Advanced tier allows unlimited commission groups plus custom tracking rules.

Source
InviteReferrals: Is GDPR compliance included?

Yes, InviteReferrals includes GDPR compliance features as a standard capability for managing customer data in referral programs.

Source
InviteReferrals: Does InviteReferrals support API integrations?

Yes, InviteReferrals offers API support for custom integrations and works with Zapier to connect to hundreds of other applications. The platform supports 45+ languages for global campaigns.

Source
InviteReferrals: Who founded InviteReferrals?

InviteReferrals was founded in 2011 by Aman Gupta and Siddharth Gupta (CEO). The company is based in New York and later became part of NotifyVisitors, continuing to serve 20,000+ clients worldwide.

Source
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