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Insurance · head to head

InsurancePro vs Vertafore Content

I

InsurancePro

Insurance

Agency management system for small US personal lines insurance agencies, now sold by Zywave

From
On request
Rated
-
Full reviewWebsite
Vertafore Content logo

Vertafore Content

Insurance

Digital content and marketing solution for agencies

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: InsurancePro commercial lines handling is thin next to Applied Epic or AMS360, so an agency that grows into mid-market commercial accounts will usually have to migrate rather than upgrade, and agency management migrations routinely take six months and lose historic activity notes.; Vertafore Content the Internet Archive's capture of Vertafore's homepage on 31 December 2019 named the vendor's Content Management & Workflow category as ImageRight and WorkSmart, distinct products from a generic 'Vertafore Content' name, sold via demo request with no price figure published.
  • They diverge on capability: InsurancePro covers Policy and client records, Vertafore Content covers Content management.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which InsurancePro and Vertafore Content actually diverge.

Attributes where InsurancePro and Vertafore Content differ
AttributeInsuranceProVertafore Content
Pricing modelquotesubscription
PlatformsWeb, Windows, iOS, AndroidWeb
FoundedUnknown1969

Identical on both: starting price (On request), free tier (No), user rating (Not yet rated), category (Insurance).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in InsurancePro

  • Policy and client records
  • TurboRater integration
  • Commission tracking
  • ACORD forms and certificates
  • Automated task lists
  • Document storage
  • Reporting
  • Download processing

Only in Vertafore Content

  • Content management
  • Email marketing
  • Landing page builder
  • Analytics
  • Template library
  • Mobile responsive
  • SEO optimization
  • Integration tools

What people use each for

The jobs each tool is most often brought in to do.

InsurancePro

  • A five person personal lines agency already running TurboRater that wants a management system from the same vendor so quotes flow through without rekeyingnot Vertafore Content
  • An agency leaving paper files and spreadsheets that needs ACORD forms and carrier download without an enterprise implementation projectnot Vertafore Content
  • A start-up agency that cannot justify Applied Epic pricing but needs commission reconciliation from day onenot Vertafore Content
  • An agency owner who wants one supplier relationship covering rating, management and forms rather than stitching three vendors togethernot Vertafore Content

Vertafore Content

  • Digital marketingnot InsurancePro
  • Content creationnot InsurancePro

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

InsurancePro

  • Commercial lines handling is thin next to Applied Epic or AMS360, so an agency that grows into mid-market commercial accounts will usually have to migrate rather than upgrade, and agency management migrations routinely take six months and lose historic activity notes.
  • TurboRater is a separate purchase, so the integration that is the main reason to buy InsurancePro is only available if you pay for both products, which changes the total cost comparison against systems that include no rater at all.
  • Pricing is not published anywhere, so agencies cannot benchmark before entering a sales conversation and the quote varies with agency size and negotiation.
  • Since the Zywave acquisition the product sits inside a portfolio whose strategic focus is benefits and commercial content, which raises a real question about how much engineering investment a small personal lines AMS will attract over the next few years.
  • Carrier download coverage depends on IVANS connections that the agency must arrange with each carrier, so a new agency can spend weeks chasing download authorisations before the automation the system promises actually works.

Vertafore Content

  • The Internet Archive's capture of Vertafore's homepage on 31 December 2019 named the vendor's Content Management & Workflow category as ImageRight and WorkSmart, distinct products from a generic 'Vertafore Content' name, sold via demo request with no price figure published.

Pricing, plan by plan

InsurancePro

On request
  • InsurancePro$undefined/year
    • Agency management system
    • TurboRater integration sold separately
    • Carrier download

Vertafore Content

On request
  • Standard$undefined/month
    • Content management
    • Email marketing
    • Landing pages

Which should you pick?

Choose InsurancePro if

  • You need policy and client records.
  • You work on Web, Windows, iOS, Android.
  • You also want turborater integration.
InsurancePro review

Choose Vertafore Content if

  • You need content management.
  • You also want email marketing.
Vertafore Content review

Questions people ask

Is InsurancePro or Vertafore Content better?
Neither clearly leads. InsurancePro starts at On request and Vertafore Content at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, InsurancePro or Vertafore Content?
InsurancePro starts at On request and Vertafore Content at On request.
Does InsurancePro or Vertafore Content run on more platforms?
InsurancePro runs on Web, Windows, iOS, Android. Vertafore Content runs on Web.
What is InsurancePro best used for?
InsurancePro is most often used for a five person personal lines agency already running turborater that wants a management system from the same vendor so quotes flow through without rekeying, an agency leaving paper files and spreadsheets that needs acord forms and carrier download without an enterprise implementation project, a start-up agency that cannot justify applied epic pricing but needs commission reconciliation from day one, an agency owner who wants one supplier relationship covering rating, management and forms rather than stitching three vendors together. Of those, a five person personal lines agency already running turborater that wants a management system from the same vendor so quotes flow through without rekeying and an agency leaving paper files and spreadsheets that needs acord forms and carrier download without an enterprise implementation project are not what Vertafore Content is typically brought in for.
What can InsurancePro do that Vertafore Content cannot?
InsurancePro covers Policy and client records, TurboRater integration, Commission tracking, ACORD forms and certificates. Vertafore Content covers Content management, Email marketing, Landing page builder, Analytics.

Answered from the vendors’ own pages

InsurancePro: Is InsurancePro still sold under its own name?

Yes. It is now a Zywave product, sold on the TurboRater site as InsurancePro, but it retains its own name and its own product page.

InsurancePro: Do I need TurboRater to use InsurancePro?

No, but without it you lose the quote-to-management data flow that is the main commercial argument for choosing this system over a rival.

InsurancePro: Can it handle commercial lines?

It can record commercial policies and produce commercial ACORD forms, but agencies writing substantial commercial books generally find the workflow and reporting insufficient.

InsurancePro: What does it cost?

Zywave does not publish pricing. Expect a quote based on agency headcount and modules, with rating licensed separately.

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