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Software · head to head

Canny vs HubSpot

Canny logo

Canny

Software

Capture, organize, and analyze product feedback

From
Free
Rated
-
Full reviewWebsite
HubSpot logo

HubSpot

Software

Grow better with HubSpot

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Canny tracked user pricing model causes costs to balloon as product grows and engagement increases, creating perverse incentive where more successful feedback gathering means higher costs; HubSpot free tier limited to 2 users and 1,000 contacts; severely restricts growing teams
  • They diverge on capability: Canny covers Feedback boards, HubSpot covers CRM.

Where they differ

Only the attributes on which Canny and HubSpot actually diverge.

Attributes where Canny and HubSpot differ
AttributeCannyHubSpot
Pricing modelsubscriptionfreemium
PlatformsWeb, Claude AI (MCP)Web, Mobile, Cloud
Founded20152006

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Canny

  • Feedback boards
  • Voting system
  • Roadmap planning
  • Changelog
  • User segmentation
  • Status updates
  • Admin moderation
  • Intercom

Only in HubSpot

  • CRM
  • Email marketing
  • Marketing automation
  • Sales pipeline
  • Customer service
  • Content management
  • Social media
  • Gmail

Both cover

  • Analytics
  • Slack
  • Salesforce
  • SOC2
  • GDPR

What people use each for

The jobs each tool is most often brought in to do.

Canny

  • Feature request managementnot HubSpot
  • Product roadmappingnot HubSpot
  • Customer feedback collectionnot HubSpot
  • Changelog communicationnot HubSpot
  • User engagementnot HubSpot

HubSpot

  • Small businesses and startups using CRM, email marketing, sales pipeline, and customer service in single platformnot Canny
  • Organisations requiring integration with 2,000+ third-party applicationsnot Canny
  • Teams leveraging AI agents for prospecting, service automation, and data analysisnot Canny

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Canny

  • Tracked user pricing model causes costs to balloon as product grows and engagement increases, creating perverse incentive where more successful feedback gathering means higher costs
  • Limited integrations on Core plan; must upgrade to Pro to connect with Jira and Linear
  • Lacks built-in analytics for identifying themes and patterns across hundreds of feedback requests without manual tagging
  • Customizations limited for public-facing interfaces regarding branding and information presentation
  • Autopilot AI cannot be linked to product knowledge bases to better understand products and improve function
  • Slow response times reported by users, affecting feedback management efficiency
  • Limited custom user fields and manual data updates require API access

HubSpot

  • Free tier limited to 2 users and 1,000 contacts; severely restricts growing teams
  • Many advanced features (automation workflows, custom objects, advanced reporting) gated to paid tiers
  • Starter plan at $7/month per seat scales quickly for larger teams (300+ users would cost significantly more)
  • Free tier removes credit card requirement but lacks most enterprise capabilities

Pricing, plan by plan

Canny

Free
  • FreeFree
    • Up to 100 tracked users
    • Unlimited feedback
    • 1 board
  • Starter$400/month
    • 1,000 tracked users
    • Unlimited boards
    • Private boards
  • Growth$900/month
    • 5,000 tracked users
    • API access
    • SSO
  • Business$undefined/month
    • Unlimited tracked users
    • White label
    • SLA

HubSpot

Free

No published plan breakdown. See the HubSpot review.

Which should you pick?

Choose Canny if

  • You need feedback boards.
  • You want to start without paying.
  • You work on Web, Claude AI (MCP).
  • You also want voting system.
Canny review

Choose HubSpot if

  • You need crm.
  • You want to start without paying.
  • You work on Web, Mobile, Cloud.
  • You also want email marketing.
HubSpot review

Questions people ask

Is Canny or HubSpot better?
Neither clearly leads. Canny starts at Free and HubSpot at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Canny or HubSpot?
Canny starts at Free and HubSpot at Free.
Does Canny or HubSpot run on more platforms?
Canny runs on Web, Claude AI (MCP). HubSpot runs on Web, Mobile, Cloud.
Can I use Canny for free?
Both have a free tier, so you can try either at no cost before committing.
What is Canny best used for?
Canny is most often used for feature request management, product roadmapping, customer feedback collection, changelog communication. Of those, feature request management and product roadmapping are not what HubSpot is typically brought in for.
What can Canny do that HubSpot cannot?
Canny covers Feedback boards, Voting system, Roadmap planning, Changelog. HubSpot covers CRM, Email marketing, Marketing automation, Sales pipeline. Both handle Analytics, Slack, Salesforce, SOC2.

Answered from the vendors’ own pages

Canny: Does Canny offer a free plan?

Yes. Canny offers a free plan that allows collecting up to 100 feedback ideas. Free users get basic features without roadmap, changelog, or integrations.

Source
Canny: How is Canny priced?

Canny pricing scales based on tracked users. Core starts at $19/month (100 users, annual), Pro starts at $79/month (100 users, annual). Prices increase as tracked users grow.

Source
Canny: What is a tracked user in Canny?

A tracked user is anyone who posts, votes, or comments on your Canny board or embedded widget. Each unique end user counts once and the count accumulates.

Source
Canny: What is Canny Autopilot?

Canny Autopilot is an AI feature that automatically captures feature requests from communication tools like Gong, Intercom, Slack, and Zendesk. It prioritizes requests by revenue impact.

Source
Canny: Does Canny have a public roadmap feature?

Yes. Canny provides a public roadmap where customers can see what is planned, building, and shipped. Customers can vote on features and watch their feedback progress.

Source
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