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Software · head to head

Hotjar vs Invoice2go

H

Hotjar

Software

Understand how users behave on your site

From
Free
Rated
-
Full reviewWebsite
Invoice2go logo

Invoice2go

Software

Mobile-first invoicing app for small businesses and freelancers

From
On request
Rated
-
Full reviewWebsite

The short version

  • Only Hotjar has a free tier, so it costs nothing to try first.
  • Each has a real cost: Hotjar website performance impact - Hotjar tracking code can cause noticeable slowdowns affecting site speed and Google rankings; Invoice2go starter plan caps invoices at just 30 per year, forcing an upgrade for most active businesses.
  • They diverge on capability: Hotjar covers Heatmaps, Invoice2go covers Invoice creation and customization.

Where they differ

Only the attributes on which Hotjar and Invoice2go actually diverge.

Attributes where Hotjar and Invoice2go differ
AttributeHotjarInvoice2go
Starting priceFreeOn request
Pricing modelUnknownsubscription
Free tierYesNo
PlatformsWebweb, ios, android
Founded2014Unknown

Identical on both: user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Hotjar

  • Heatmaps
  • Session recordings
  • Feedback widgets
  • Surveys
  • User interviews
  • Conversion funnels
  • Form analytics
  • Rage click detection

Only in Invoice2go

  • Invoice creation and customization
  • Estimates and projects
  • In-app payments
  • Automated reminders
  • Accounting integrations
  • Team member access

What people use each for

The jobs each tool is most often brought in to do.

Hotjar

  • User behavior analysisnot Invoice2go
  • Conversion optimizationnot Invoice2go
  • UX researchnot Invoice2go
  • Customer feedbacknot Invoice2go
  • Usability testingnot Invoice2go

Invoice2go

  • Freelancers invoicing clients from a mobile devicenot Hotjar
  • Small service businesses tracking estimates and projectsnot Hotjar
  • Businesses wanting integrated card and ACH paymentsnot Hotjar
  • Businesses syncing invoices with QuickBooks or Xeronot Hotjar

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Hotjar

  • Website performance impact - Hotjar tracking code can cause noticeable slowdowns affecting site speed and Google rankings
  • Session recording limits - free and lower-tier plans have monthly session recording caps that must be sampled above the limit
  • Inaccurate heatmaps on dynamic pages - heatmaps fail to display correctly on pages with modals, sticky navigation bars, and pop-up overlays
  • No mobile app - only web-based access available
  • Not real-time analytics - includes slight data processing delay

Invoice2go

  • Starter plan caps invoices at just 30 per year, forcing an upgrade for most active businesses.
  • Card processing fees are higher than some dedicated payment processors.
  • Accounting integrations are limited to QuickBooks and Xero, excluding other platforms.
  • Premium plan requires roughly $100k+/year revenue to be cost-effective, per its own positioning.

Pricing, plan by plan

Hotjar

Free

No published plan breakdown. See the Hotjar review.

Invoice2go

On request
  • Starter$undefined/month
    • 30 invoices/year
    • 3.5% card payment fee
    • Free ACH bank transfers
  • Professional$undefined/month
    • 100 invoices/year
    • 3% card payment fee
    • QuickBooks/Xero integration
  • Premium$undefined/month
    • Unlimited invoices
    • 2.9% card payment fee
    • Recurring invoices

Which should you pick?

Choose Hotjar if

  • You need heatmaps.
  • You want to start without paying.
  • You also want session recordings.
Hotjar review

Choose Invoice2go if

  • You need invoice creation and customization.
  • You work on web, ios, android.
  • You also want estimates and projects.
Invoice2go review

Questions people ask

Is Hotjar or Invoice2go better?
Neither clearly leads. Hotjar starts at Free and Invoice2go at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Hotjar or Invoice2go?
Hotjar has a free tier; the other does not. Paid plans start at Free for Hotjar and On request for Invoice2go.
Does Hotjar or Invoice2go run on more platforms?
Hotjar runs on Web. Invoice2go runs on web, ios, android.
Can I use Hotjar for free?
Yes. Hotjar has a free tier, so you can try it without paying. Invoice2go starts at On request.
What is Hotjar best used for?
Hotjar is most often used for user behavior analysis, conversion optimization, ux research, customer feedback. Of those, user behavior analysis and conversion optimization are not what Invoice2go is typically brought in for.
What can Hotjar do that Invoice2go cannot?
Hotjar covers Heatmaps, Session recordings, Feedback widgets, Surveys. Invoice2go covers Invoice creation and customization, Estimates and projects, In-app payments, Automated reminders.

Answered from the vendors’ own pages

Hotjar: Does Hotjar have a free tier?

Yes. Hotjar's free plan (now under Contentsquare) includes 200,000 monthly sessions, 10,000 session replays, and unlimited heatmaps, with no time limit on the free tier.

Source
Invoice2go: What does Invoice2go cost?

Invoice2go offers three tiers - Starter (30 invoices/year), Professional (100 invoices/year), and Premium (unlimited invoices) - distinguished by invoice volume and card processing fees from 3.5% down to 2.9%.

Source
Hotjar: Can I export my data from Hotjar?

Yes. Hotjar allows exporting heatmaps as JPG images, survey responses as CSV files, and session recording metadata. Advanced export options are available through the Hotjar API.

Source
Invoice2go: Is there a free trial?

Yes, Invoice2go offers a 30-day free trial that requires a credit card but includes a 100% money-back guarantee if canceled within 30 days.

Source
Hotjar: Does Hotjar provide real-time analytics?

No. Hotjar has a slight delay in data processing and does not offer true real-time analytics compared to some competitors.

Source
Invoice2go: Does Invoice2go integrate with accounting software?

Yes, the Professional and Premium plans include integration with QuickBooks and Xero.

Source
Hotjar: What integrations does Hotjar support?

Hotjar integrates with Google Analytics, Google Tag Manager, Slack, HubSpot, Jira, Linear, Microsoft Teams, Zapier, and hundreds of other tools through its API and partner integrations.

Source
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