Software · head to head
Avalara vs Hotjar
The short version
- Only Hotjar has a free tier, so it costs nothing to try first.
- Each has a real cost: Avalara plans start at $699 per state per year, so multi-state sellers multiply that figure rather than paying one subscription; Hotjar website performance impact - Hotjar tracking code can cause noticeable slowdowns affecting site speed and Google rankings
- They diverge on capability: Avalara covers Tax calculation, Hotjar covers Heatmaps.
Where they differ
Only the attributes on which Avalara and Hotjar actually diverge.
Identical on both: user rating (Not yet rated), category (Unknown).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Avalara
- Tax calculation
- Returns filing
- Exemption management
- Document management
- Real-time rates
- QuickBooks
- NetSuite
- Shopify
Only in Hotjar
- Heatmaps
- Session recordings
- Feedback widgets
- Surveys
- User interviews
- Conversion funnels
- Form analytics
- Rage click detection
Both cover
- GDPR
What people use each for
The jobs each tool is most often brought in to do.
Avalara
- Real-time sales tax calculation at checkoutnot Hotjar
- Multi-state and multi-jurisdiction tax determinationnot Hotjar
- VAT, lodging, communications and excise tax calculationnot Hotjar
- Feeding tax results into an ERP or ecommerce platform through the APInot Hotjar
Hotjar
- User behavior analysisnot Avalara
- Conversion optimizationnot Avalara
- UX researchnot Avalara
- Customer feedbacknot Avalara
- Usability testingnot Avalara
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Avalara
- Plans start at $699 per state per year, so multi-state sellers multiply that figure rather than paying one subscription
- Billed by transaction, where one API call is one transaction, so cost tracks invoice volume
- The free option is limited to the Streamlined Sales Tax programme, in up to 25 states and only for qualifying businesses
Hotjar
- Website performance impact - Hotjar tracking code can cause noticeable slowdowns affecting site speed and Google rankings
- Session recording limits - free and lower-tier plans have monthly session recording caps that must be sampled above the limit
- Inaccurate heatmaps on dynamic pages - heatmaps fail to display correctly on pages with modals, sticky navigation bars, and pop-up overlays
- No mobile app - only web-based access available
- Not real-time analytics - includes slight data processing delay
Pricing, plan by plan
Avalara
$29/month- AvaTax$50/month
- Tax calculation
- Exemption certificates
- Returns filing
Hotjar
FreeNo published plan breakdown. See the Hotjar review.
Which should you pick?
Choose Avalara if
- You need tax calculation.
- You work on Web, Api.
- You also want returns filing.
Choose Hotjar if
- You need heatmaps.
- You want to start without paying.
- You also want session recordings.
Questions people ask
- Is Avalara or Hotjar better?
- Neither clearly leads. Avalara starts at $29/month and Hotjar at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Avalara or Hotjar?
- Hotjar has a free tier; the other does not. Paid plans start at $29/month for Avalara and Free for Hotjar.
- Does Avalara or Hotjar run on more platforms?
- Avalara runs on Web, Api. Hotjar runs on Web.
- Can I use Hotjar for free?
- Yes. Hotjar has a free tier, so you can try it without paying. Avalara starts at $29/month.
- What is Avalara best used for?
- Avalara is most often used for real-time sales tax calculation at checkout, multi-state and multi-jurisdiction tax determination, vat, lodging, communications and excise tax calculation, feeding tax results into an erp or ecommerce platform through the api. Of those, real-time sales tax calculation at checkout and multi-state and multi-jurisdiction tax determination are not what Hotjar is typically brought in for.
- What can Avalara do that Hotjar cannot?
- Avalara covers Tax calculation, Returns filing, Exemption management, Document management. Hotjar covers Heatmaps, Session recordings, Feedback widgets, Surveys. Both handle GDPR.
Answered from the vendors’ own pages
Hotjar: Does Hotjar have a free tier?
Yes. Hotjar's free plan (now under Contentsquare) includes 200,000 monthly sessions, 10,000 session replays, and unlimited heatmaps, with no time limit on the free tier.
SourceHotjar: Can I export my data from Hotjar?
Yes. Hotjar allows exporting heatmaps as JPG images, survey responses as CSV files, and session recording metadata. Advanced export options are available through the Hotjar API.
SourceHotjar: Does Hotjar provide real-time analytics?
No. Hotjar has a slight delay in data processing and does not offer true real-time analytics compared to some competitors.
SourceHotjar: What integrations does Hotjar support?
Hotjar integrates with Google Analytics, Google Tag Manager, Slack, HubSpot, Jira, Linear, Microsoft Teams, Zapier, and hundreds of other tools through its API and partner integrations.
SourceRelated pages
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