Is Heap or Noloco better?

Neither clearly leads. Heap starts at Free and Noloco at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.

Which is cheaper, Heap or Noloco?

Heap has a free tier; the other does not. Paid plans start at Free for Heap and On request for Noloco.

Does Heap or Noloco run on more platforms?

Heap runs on Web, iOS, Android. Noloco runs on Web.

Can I use Heap for free?

Yes. Heap has a free tier, so you can try it without paying. Noloco starts at On request.

What is Heap best used for?

Heap is most often used for user behavior analysis, conversion optimization, product adoption, customer journey mapping. Of those, user behavior analysis and conversion optimization are not what Noloco is typically brought in for.

What can Heap do that Noloco cannot?

Heap covers Autocapture, Retroactive analytics, Session replay, Funnel analysis. Noloco covers Row-level permissions, Multiple data sources, Client portals, Workflows.

Technology · head to head

Heap vs Noloco

Heap

Technology

Product analytics for the modern product team

From: Free
Rated: -

Full review Website

Noloco

No-Code

Client portals and internal tools built over data you already have

From: On request
Rated: -

Full review Website

The short version

Only Heap has a free tier, so it costs nothing to try first.
Each has a real cost: Heap no built-in A/B testing or feature flags; requires integration with separate tools for experimentation; Noloco pricing follows user counts, and a client portal is by definition many low-activity users, so an agency with a few hundred client logins climbs the bands quickly for people who sign in twice a month.
They diverge on capability: Heap covers Autocapture, Noloco covers Row-level permissions.
Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Heap and Noloco actually diverge.

Attributes where Heap and Noloco differ
Attribute	Heap	Noloco
Starting price	Free	On request
Pricing model	Unknown	quote
Free tier	Yes	No
Platforms	Web, iOS, Android	Web
Category	Technology	No-Code
Founded	2013	Unknown

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Heap

Autocapture
Retroactive analytics
Session replay
Funnel analysis
User segmentation
Path analysis
Data science
Virtual events

Only in Noloco

Row-level permissions
Multiple data sources
Client portals
Workflows
Forms and record detail pages
White labelling

What people use each for

The jobs each tool is most often brought in to do.

Heap

User behavior analysisnot Noloco
Conversion optimizationnot Noloco
Product adoptionnot Noloco
Customer journey mappingnot Noloco
A/B testing analysisnot Noloco

Noloco

Giving clients a branded portal onto their own records in an Airtable basenot Heap
Replacing shared spreadsheets with a permissioned internal tool for an operations teamnot Heap
A lightweight CRM over a PostgreSQL database that already existsnot Heap
Partner or contractor dashboards where each party must see only its own jobs and documentsnot Heap

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Heap

No built-in A/B testing or feature flags; requires integration with separate tools for experimentation
Group analytics and advanced features require a sales conversation, not self-serve
Cloud-only deployment; no self-hosted option for data security or compliance requirements
Session replay lacks developer debugging tools compared to PostHog
Pricing for Growth and Pro plans requires direct sales contact; no transparency on how pricing scales

Noloco

Pricing follows user counts, and a client portal is by definition many low-activity users, so an agency with a few hundred client logins climbs the bands quickly for people who sign in twice a month.
Limits are inherited from the data source. Airtable record ceilings, API rate limits and slow queries appear in the portal your customers use, and no setting inside Noloco can fix them.
Design control is deliberately narrow. You get a consistent application shell rather than a bespoke interface, which is fine for operations and a problem for anything marketing-led.
It is a small vendor competing directly with Airtable Interfaces and Softr, both far larger, so roadmap pace and long-term viability are legitimate procurement questions.
Output is responsive web only, with no native mobile application and no offline mode, so field staff on poor connections are not served by it.

Pricing, plan by plan

Heap

Free

FreeFree
- Up to 10,000 monthly sessions
- Basic charts
- 6 months data history
Growth$undefined/custom
- Custom session pricing
- Sense AI assistant
- 12 months data history
Pro$undefined/custom
- Custom session pricing
- Account analytics
- Engagement matrix
Premier$undefined/custom
- Custom session pricing
- Data warehouse integration
- Unlimited projects

Noloco

On request

Noloco$undefined/year
- Tiered plans differentiated by user counts, data sources and white labelling
- Trial period rather than a permanent free plan
- Higher tiers add custom domains, advanced permissions and priority support

Which should you pick?

Choose Heap if

You need autocapture.
You want to start without paying.
You work on Web, iOS, Android.
You also want retroactive analytics.

Heap review

Choose Noloco if

You need row-level permissions.
You also want multiple data sources.

Noloco review

Questions people ask

Is Heap or Noloco better?: Neither clearly leads. Heap starts at Free and Noloco at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Heap or Noloco?: Heap has a free tier; the other does not. Paid plans start at Free for Heap and On request for Noloco.
Does Heap or Noloco run on more platforms?: Heap runs on Web, iOS, Android. Noloco runs on Web.
Can I use Heap for free?: Yes. Heap has a free tier, so you can try it without paying. Noloco starts at On request.
What is Heap best used for?: Heap is most often used for user behavior analysis, conversion optimization, product adoption, customer journey mapping. Of those, user behavior analysis and conversion optimization are not what Noloco is typically brought in for.
What can Heap do that Noloco cannot?: Heap covers Autocapture, Retroactive analytics, Session replay, Funnel analysis. Noloco covers Row-level permissions, Multiple data sources, Client portals, Workflows.

Answered from the vendors’ own pages

Heap: What does Heap's autocapture feature do?

Heap's autocapture is a single code snippet that automatically captures every click, swipe, tap, pageview, and form fill on your website and apps without requiring manual event setup. Once installed, Heap captures the entire digital experience of every user on every platform with no ongoing engineering maintenance needed.

Source

Noloco: Do I need Airtable to use it?

No. Airtable is the most common source but PostgreSQL, MySQL, Google Sheets, HubSpot and built-in Noloco tables all work.

Heap: What are Heap's pricing plans and how much do they cost?

Heap offers a Free plan for up to 10,000 monthly sessions. Growth, Pro, and Premier plans use custom session-based pricing that requires contacting sales for a quote. Free includes basic charts and 6 months data history. Growth adds the Sense AI assistant. Pro adds account analytics. Premier adds data warehouse integration and dedicated customer success management.

Source

Noloco: Can external clients log in without paying for seats?

Client and internal users are counted differently, but they are still counted, so a portal with many client logins moves you up the plan bands. Check the current band definitions before committing to a per-client model.

Heap: Does Heap include session replay and A/B testing?

Heap includes integrated session replay showing exactly what users did on your site. However, Heap does not include built-in A/B testing or feature flags. Teams requiring these capabilities must use separate tools or integrate with third-party platforms.

Source

Noloco: How is this different from Softr?

Both build portals over existing data. Noloco leans harder on permissions and multiple database sources; Softr leans on templates, speed to a first version and a bigger ecosystem.

Heap: What integrations does Heap support?

Heap supports over 100 integrations connecting to business tools including marketing platforms, CRMs, and data warehouses. This allows insights to reach relevant teams and ensures data flows to other business systems automatically.

Source

Heap: Does Heap offer self-hosting or is it cloud-only?

Heap is cloud-only and does not offer self-hosted options. Organizations requiring on-premises deployment should consider alternatives like PostHog which supports self-hosting alongside its cloud product.

Source

Heap: What is Sense and how does it help with analytics?

Sense Chat is Heap's AI assistant that enables users to access analytics without extensive technical knowledge. It allows teams to ask questions about user behavior and get answers directly without lengthy onboarding or technical expertise, making insights more accessible to non-technical stakeholders.

Source

Heap vs Noloco

Heap

Noloco

The short version

Where they differ

What each one covers

Only in Heap

Only in Noloco

What people use each for

Heap

Noloco

Where each one falls short

Heap

Noloco

Pricing, plan by plan

Heap

Noloco

Which should you pick?

Choose Heap if

Choose Noloco if

Questions people ask

Answered from the vendors’ own pages

Related pages

More on Heap

More on Noloco

Keep looking

Other head to heads