Nolocovs
Softr
Softr: A larger template library and a faster route to a first working portal over Airtable
Noloco
Client portals and internal tools built over data you already have
As of 30 August 2026, Noloco's pricing is not published; the vendor quotes on request. A builder for portals, internal tools and lightweight CRMs on top of Airtable, PostgreSQL, MySQL, Google Sheets or HubSpot, with per-record permissions as its main asset. Softwr lists it under No-Code. Noloco is available on Web.
Overview
What Noloco does
Noloco turns an existing database or spreadsheet into a permissioned web application: a client portal, an internal tool, a partner dashboard or a simple CRM. It connects to Airtable, PostgreSQL, MySQL, Google Sheets and HubSpot, or its own tables, and then adds what those sources lack: role-based and row-level permissions, a navigable interface, forms, workflows, custom domains and white labelling. The reason to choose it over a general app builder is the permissions model. Portal projects almost always fail on the same requirement, that each client sees only their own records and staff see everything, and Noloco treats that as a first-class configuration rather than something you assemble from filters and hope. That is genuinely useful and it is also the boundary of the product: Noloco does not fix the underlying source, so Airtable record ceilings, API rate limits and query performance pass straight through to the application your customers use. Buyers are agencies delivering client portals, operations teams that have outgrown sharing an Airtable base, and small companies wanting a customer-facing layer without a development project. The trade-offs are pricing shape and competition. A portal is by nature many light users, and user-based pricing bands move quickly when each client contact needs a login. Meanwhile Airtable ships its own interface layer and Softr targets the same buyer, so this is a small vendor in a crowded space.
What people use it for
- Giving clients a branded portal onto their own records in an Airtable base
- Replacing shared spreadsheets with a permissioned internal tool for an operations team
- A lightweight CRM over a PostgreSQL database that already exists
- Partner or contractor dashboards where each party must see only its own jobs and documents
Related searches
The honest half
Where it falls short
Concrete and checkable, so you can decide whether any of them matter to you. This is the half of a review a vendor will not write about Noloco.
- Pricing follows user counts, and a client portal is by definition many low-activity users, so an agency with a few hundred client logins climbs the bands quickly for people who sign in twice a month.
- Limits are inherited from the data source. Airtable record ceilings, API rate limits and slow queries appear in the portal your customers use, and no setting inside Noloco can fix them.
- Design control is deliberately narrow. You get a consistent application shell rather than a bespoke interface, which is fine for operations and a problem for anything marketing-led.
- It is a small vendor competing directly with Airtable Interfaces and Softr, both far larger, so roadmap pace and long-term viability are legitimate procurement questions.
- Output is responsive web only, with no native mobile application and no offline mode, so field staff on poor connections are not served by it.
Cross-shopped
What people choose instead of Noloco
Each pairing was judged by two reviewers asking whether a buyer would genuinely weigh the two against each other. The ones that failed were deleted rather than published.
- NolocovsGlide
Glide: Better where the app is mostly views over a spreadsheet and mobile use matters
- NolocovsAppSheet
AppSheet: Worth comparing if the organisation is on Google Workspace and needs offline-capable mobile data capture
Pricing
What Noloco costs
Taken from the vendor's own pricing page. Prices move, so check before you buy.
Noloco
On request
- Tiered plans differentiated by user counts, data sources and white labelling
- Trial period rather than a permanent free plan
- Higher tiers add custom domains, advanced permissions and priority support
- Agency arrangements for multiple client portals handled directly
- Rates are revised periodically, so the vendor page is the only reliable source
Capabilities
Features
Row-level permissions
Rules that restrict each user to their own records without hand-built filters
Multiple data sources
Airtable, PostgreSQL, MySQL, Google Sheets, HubSpot or built-in tables
Client portals
Branded, custom-domain portals with separate internal and external user experiences
Workflows
Triggered actions, notifications and record updates without external automation for simple cases
Forms and record detail pages
Structured data entry with validation, file uploads and conditional fields
White labelling
Custom domain, logo and colours so the portal reads as the client brand
Answered, with sources
Questions people ask
Each answer names the page it came from, so you can check it rather than take our word for it.
Do I need Airtable to use it?
No. Airtable is the most common source but PostgreSQL, MySQL, Google Sheets, HubSpot and built-in Noloco tables all work.
Can external clients log in without paying for seats?
Client and internal users are counted differently, but they are still counted, so a portal with many client logins moves you up the plan bands. Check the current band definitions before committing to a per-client model.
How is this different from Softr?
Both build portals over existing data. Noloco leans harder on permissions and multiple database sources; Softr leans on templates, speed to a first version and a bigger ecosystem.
Keep looking
Where to go from Noloco
- Noloco alternativesEvery product people weigh against it
- Noloco pricingPlans, floors and what the tiers exclude
- Noloco badgesWhich rules it meets, and the figure behind each
- All No-Code softwareThe full category
- Best No-Code softwareThe shortlist, and how it was cut
Best No-Code software for
Compare Noloco with
- Softr
- Stacker
- AppSheet
- Glide
- Appsmith
- Superblocks
- ToolJet
- Whalesync
- Caspio
- Zoho Creator
- Appian
- WeWeb
- Corteza
- Directual
- Draftbit
- Momen
- Pabbly Connect
- Stacker
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Softwr does not host reviews and shows no star rating for Noloco, because a rating we did not collect is not ours to publish. What is here is the pricing and platform detail from the vendor’s own pages, limitations we could state concretely, and alternatives a reviewer confirmed people weigh against it. Tell us if any of it is wrong.
More on Noloco
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