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Technology · head to head

Heap vs Softr

Heap logo

Heap

Technology

Product analytics for the modern product team

From
Free
Rated
-
Softr logo

Softr

No-Code

No-code platform for building web apps, client portals and directories from data

From
Free
Rated
-

The short version

  • Each has a real cost: Heap no built-in A/B testing or feature flags; requires integration with separate tools for experimentation; Softr pricing scales with the number of app users, which can get expensive for consumer-facing apps.
  • They diverge on capability: Heap covers Autocapture, Softr covers Data source connectors.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Heap and Softr actually diverge.

Attributes where Heap and Softr differ
AttributeHeapSoftr
Pricing modelUnknownfreemium
PlatformsWeb, iOS, Androidweb
CategoryTechnologyNo-Code
Founded20132020

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Heap

  • Autocapture
  • Retroactive analytics
  • Session replay
  • Funnel analysis
  • User segmentation
  • Path analysis
  • Data science
  • Virtual events

Only in Softr

  • Data source connectors
  • Pre-built blocks
  • User authentication & permissions
  • Client portals
  • Payments
  • Custom domains

What people use each for

The jobs each tool is most often brought in to do.

Heap

  • User behavior analysisnot Softr
  • Conversion optimizationnot Softr
  • Product adoptionnot Softr
  • Customer journey mappingnot Softr
  • A/B testing analysisnot Softr

Softr

  • Client and partner portalsnot Heap
  • Internal tools on top of Airtablenot Heap
  • Directory and marketplace websitesnot Heap
  • MVP prototypes for startupsnot Heap

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Heap

  • No built-in A/B testing or feature flags; requires integration with separate tools for experimentation
  • Group analytics and advanced features require a sales conversation, not self-serve
  • Cloud-only deployment; no self-hosted option for data security or compliance requirements
  • Session replay lacks developer debugging tools compared to PostHog
  • Pricing for Growth and Pro plans requires direct sales contact; no transparency on how pricing scales

Softr

  • Pricing scales with the number of app users, which can get expensive for consumer-facing apps.
  • Complex custom logic requires workarounds since it lacks a full scripting layer.
  • Deep customization of UI beyond provided blocks is limited compared to code-based builders.
  • Performance depends heavily on the connected data source, e.g. Airtable API limits.

Pricing, plan by plan

Heap

Free
  • FreeFree
    • Up to 10,000 monthly sessions
    • Basic charts
    • 6 months data history
  • Growth$undefined/custom
    • Custom session pricing
    • Sense AI assistant
    • 12 months data history
  • Pro$undefined/custom
    • Custom session pricing
    • Account analytics
    • Engagement matrix
  • Premier$undefined/custom
    • Custom session pricing
    • Data warehouse integration
    • Unlimited projects

Softr

Free
  • FreeFree
    • Up to 3 app builders
    • 5 combined app users
    • No custom domain
  • Basic$25/month
    • 1 app builder
    • 5 Team + 5 Client users
    • 1 custom domain
  • Pro$119/month
    • 2 app builders
    • Up to 50 Team + 250 Client users
    • 1 custom domain
  • Business$395/month
    • 3 app builders
    • Up to 100 Team + 500 Client users
    • 1 custom domain

Which should you pick?

Choose Heap if

  • You need autocapture.
  • You want to start without paying.
  • You work on Web, iOS, Android.
  • You also want retroactive analytics.

Choose Softr if

  • You need data source connectors.
  • You want to start without paying.
  • You work on web.
  • You also want pre-built blocks.

Questions people ask

Is Heap or Softr better?
Neither clearly leads. Heap starts at Free and Softr at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Heap or Softr?
Heap starts at Free and Softr at Free.
Does Heap or Softr run on more platforms?
Heap runs on Web, iOS, Android. Softr runs on web.
Can I use Heap for free?
Both have a free tier, so you can try either at no cost before committing.
What is Heap best used for?
Heap is most often used for user behavior analysis, conversion optimization, product adoption, customer journey mapping. Of those, user behavior analysis and conversion optimization are not what Softr is typically brought in for.
What can Heap do that Softr cannot?
Heap covers Autocapture, Retroactive analytics, Session replay, Funnel analysis. Softr covers Data source connectors, Pre-built blocks, User authentication & permissions, Client portals.

Answered from the vendors’ own pages

Heap: What does Heap's autocapture feature do?

Heap's autocapture is a single code snippet that automatically captures every click, swipe, tap, pageview, and form fill on your website and apps without requiring manual event setup. Once installed, Heap captures the entire digital experience of every user on every platform with no ongoing engineering maintenance needed.

Source
Softr: What does Softr cost?

Softr offers Free, Basic ($25/mo), Pro ($119/mo), Business ($395/mo), and custom Enterprise plans, with annual billing giving roughly two months free.

Source
Heap: What are Heap's pricing plans and how much do they cost?

Heap offers a Free plan for up to 10,000 monthly sessions. Growth, Pro, and Premier plans use custom session-based pricing that requires contacting sales for a quote. Free includes basic charts and 6 months data history. Growth adds the Sense AI assistant. Pro adds account analytics. Premier adds data warehouse integration and dedicated customer success management.

Source
Softr: Is there a free plan, and what are its limits?

The Free plan allows up to 3 app builders and 5 combined app users, with no custom domain included.

Source
Heap: Does Heap include session replay and A/B testing?

Heap includes integrated session replay showing exactly what users did on your site. However, Heap does not include built-in A/B testing or feature flags. Teams requiring these capabilities must use separate tools or integrate with third-party platforms.

Source
Softr: How is usage metered?

Softr charges based on the number of app builders and app users (Team and Client), not on the number of apps published; extra users and domains cost additional monthly fees.

Source
Heap: What integrations does Heap support?

Heap supports over 100 integrations connecting to business tools including marketing platforms, CRMs, and data warehouses. This allows insights to reach relevant teams and ensures data flows to other business systems automatically.

Source
Heap: Does Heap offer self-hosting or is it cloud-only?

Heap is cloud-only and does not offer self-hosted options. Organizations requiring on-premises deployment should consider alternatives like PostHog which supports self-hosting alongside its cloud product.

Source
Heap: What is Sense and how does it help with analytics?

Sense Chat is Heap's AI assistant that enables users to access analytics without extensive technical knowledge. It allows teams to ask questions about user behavior and get answers directly without lengthy onboarding or technical expertise, making insights more accessible to non-technical stakeholders.

Source
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