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APIs · head to head

GraphQL Apollo vs PubNub

GraphQL Apollo logo

GraphQL Apollo

APIs

Complete platform for building GraphQL APIs

From
Free
Rated
-
Full reviewWebsite
PubNub logo

PubNub

APIs

Realtime communication platform for chat, IoT, and live data apps

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: GraphQL Apollo standard and Enterprise plans require sales contact for custom pricing; PubNub free plan storage history is limited to 7 days, which is short for apps needing longer message retention.
  • They diverge on capability: GraphQL Apollo covers Apollo Server, PubNub covers Pub/sub messaging.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which GraphQL Apollo and PubNub actually diverge.

Attributes where GraphQL Apollo and PubNub differ
AttributeGraphQL ApolloPubNub
PlatformsJavaScript, Node.js, Web, Mobileweb, ios, android, api
Founded2016Unknown

Identical on both: starting price (Free), pricing model (freemium), free tier (Yes), user rating (Not yet rated), category (APIs).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in GraphQL Apollo

  • Apollo Server
  • Apollo Client
  • GraphQL Federation
  • REST APIs
  • Microservices
  • Databases
  • JavaScript support
  • Node.js support

Only in PubNub

  • Pub/sub messaging
  • Presence tracking
  • Message persistence
  • Serverless Functions
  • File sharing
  • Encryption and access controls

What people use each for

The jobs each tool is most often brought in to do.

GraphQL Apollo

  • GraphQL API managementnot PubNub
  • Schema federationnot PubNub
  • API analytics and monitoringnot PubNub
  • Developer-focused infrastructurenot PubNub

PubNub

  • Building realtime chat applicationsnot GraphQL Apollo
  • Streaming live IoT sensor datanot GraphQL Apollo
  • Adding presence indicators to collaborative appsnot GraphQL Apollo
  • Running edge logic with serverless Functions on realtime eventsnot GraphQL Apollo

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

GraphQL Apollo

  • Standard and Enterprise plans require sales contact for custom pricing
  • Free plan limited to 3 developers and 1-day retention
  • Self-hosted router on free tier heavily rate-limited to 60 requests/minute

PubNub

  • Free plan storage history is limited to 7 days, which is short for apps needing longer message retention.
  • MAU-based pricing means costs scale directly with user growth, which can be less predictable than flat message-based pricing.
  • Pro-tier custom pricing above 50,000 MAU requires contacting sales rather than self-serve checkout.

Pricing, plan by plan

GraphQL Apollo

Free
  • FreeFree
    • 3 developers
    • 1-day data retention
    • Community support only
  • Developer$5/per million requests
    • $50 usage credit for new signups
    • Up to 10 developers
    • 7-day data retention
  • Standard$null/custom
    • Up to 30 developers
    • 90-day data retention
    • Standard support with SLA (8x5)
  • Enterprise$null/custom
    • Unlimited developers
    • 18-month data retention
    • Business support 24x7x365 with SLA

PubNub

Free
  • FreeFree
    • Up to 200 MAU or 1M transactions
    • 1GB data storage (7 days)
    • 5 test Serverless Functions
  • Starter$98/month
    • 1,000 MAU included
    • User management
    • Insights
  • Pro$undefined/month
    • Custom MAU packages
    • Volume discounts
    • Enterprise-scale configurations

Which should you pick?

Choose GraphQL Apollo if

  • You need apollo server.
  • You want to start without paying.
  • You work on JavaScript, Node.js, Web, Mobile.
  • You also want apollo client.
GraphQL Apollo review

Choose PubNub if

  • You need pub/sub messaging.
  • You want to start without paying.
  • You work on web, ios, android, api.
  • You also want presence tracking.
PubNub review

Questions people ask

Is GraphQL Apollo or PubNub better?
Neither clearly leads. GraphQL Apollo starts at Free and PubNub at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, GraphQL Apollo or PubNub?
GraphQL Apollo starts at Free and PubNub at Free.
Does GraphQL Apollo or PubNub run on more platforms?
GraphQL Apollo runs on JavaScript, Node.js, Web, Mobile. PubNub runs on web, ios, android, api.
Can I use GraphQL Apollo for free?
Both have a free tier, so you can try either at no cost before committing.
What is GraphQL Apollo best used for?
GraphQL Apollo is most often used for graphql api management, schema federation, api analytics and monitoring, developer-focused infrastructure. Of those, graphql api management and schema federation are not what PubNub is typically brought in for.
What can GraphQL Apollo do that PubNub cannot?
GraphQL Apollo covers Apollo Server, Apollo Client, GraphQL Federation, REST APIs. PubNub covers Pub/sub messaging, Presence tracking, Message persistence, Serverless Functions.

Answered from the vendors’ own pages

GraphQL Apollo: How much does Apollo GraphQL cost?

Apollo GraphQL is free for up to 3 developers. Paid plans start at $5 per million GraphQL requests on the Developer plan, which includes $50 usage credit for new signups. Standard and Enterprise plans require custom pricing via sales contact.

Source
PubNub: What does PubNub cost?

PubNub offers a free plan for up to 200 MAU or 1 million transactions, a Starter plan at $98/month for 1,000 MAU, and custom Pro pricing for larger volumes, e.g. around $550/month for 10,000 MAU.

Source
GraphQL Apollo: Is there a free version of Apollo GraphQL?

Yes, Apollo GraphQL offers a forever-free plan with no credit card required for up to 3 developers, including 1-day data retention, community support, and self-hosted GraphOS Router rate-limited to 60 requests per minute.

Source
PubNub: Is there a free plan, and what are its limits?

Yes, the free plan supports up to 200 monthly active users or 1 million transactions, includes 1GB of data storage retained for 7 days, and requires no credit card.

Source
GraphQL Apollo: What does Apollo's Enterprise plan include that Standard does not?

The Enterprise plan offers unlimited developers versus 30 on Standard, 18-month data retention versus 90 days, and 24x7x365 business support with SLA instead of 8x5 support. It also includes premium and professional services add-ons and custom MSA agreements. Both require custom pricing.

Source
PubNub: How is usage metered?

PubNub bills primarily by Monthly Active Users, defined as a unique user who connects at least once in a billing cycle; messages are bundled into MAU pricing with no separate per-message fees, and overage is billed proportionally.

Source
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