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Marketing & Analytics · head to head

Fathom Analytics vs Personio

Fathom Analytics logo

Fathom Analytics

Marketing & Analytics

Website analytics made simple

From
$14/month
Rated
-
Full reviewWebsite
Personio logo

Personio

HR & Recruiting

All-in-one HR software for SMEs

From
$5/employee-per-month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Fathom Analytics there is no free tier, only a 7 day trial; Personio payroll processing only available in Germany, UK, and Ireland, limiting multi-country deployment
  • They diverge on capability: Fathom Analytics covers Page view tracking, Personio covers HR Management.

Where they differ

Only the attributes on which Fathom Analytics and Personio actually diverge.

Attributes where Fathom Analytics and Personio differ
AttributeFathom AnalyticsPersonio
Starting price$14/month$5/employee-per-month
Pricing modelsubscriptionUnknown
PlatformsWebWeb, Mobile (iOS, Android)
CategoryMarketing & AnalyticsHR & Recruiting
Founded20142015

Identical on both: free tier (No), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Fathom Analytics

  • Page view tracking
  • Goal tracking
  • Real-time analytics
  • Referrer tracking
  • Privacy-focused
  • GDPR compliant
  • Cloud deployment
  • 20+ languages language support

Only in Personio

  • HR Management
  • Recruiting
  • Payroll
  • Time Tracking
  • Performance Management
  • Onboarding
  • Offboarding
  • Slack

Both cover

  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Fathom Analytics

  • Privacy-focused web analytics without cookie bannersnot Personio
  • A lightweight Google Analytics replacementnot Personio
  • Tracking many sites from one accountnot Personio
  • Long-term historical reporting while subscribednot Personio

Personio

No use cases recorded yet. See the Personio review.

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Fathom Analytics

  • There is no free tier, only a 7 day trial
  • Priced on pageviews, from $45 a month at the 500,000 pageview level
  • Custom events count against the pageview allowance rather than being tracked separately
  • Site allowances come in packs, with additional 50-site packs at $10 a month
  • Data is retained forever only while the subscription is active

Personio

  • Payroll processing only available in Germany, UK, and Ireland, limiting multi-country deployment
  • Recruiting module lacks advanced reporting and LinkedIn integration functionality
  • Limited reporting customization requires manual exports and workarounds
  • Mobile app has reduced capabilities compared to desktop experience

Pricing, plan by plan

Fathom Analytics

$14/month
  • Starter$14/month
    • Unlimited page views
    • 1 site
    • Real-time analytics

Personio

$5/employee-per-month

No published plan breakdown. See the Personio review.

Which should you pick?

Choose Fathom Analytics if

  • You need page view tracking.
  • You also want goal tracking.
Fathom Analytics review

Choose Personio if

  • You need hr management.
  • You work on Web, Mobile (iOS, Android).
  • You also want recruiting.
Personio review

Questions people ask

Is Fathom Analytics or Personio better?
Neither clearly leads. Fathom Analytics starts at $14/month and Personio at $5/employee-per-month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Fathom Analytics or Personio?
Fathom Analytics starts at $14/month and Personio at $5/employee-per-month.
Does Fathom Analytics or Personio run on more platforms?
Fathom Analytics runs on Web. Personio runs on Web, Mobile (iOS, Android).
What is Fathom Analytics best used for?
Fathom Analytics is most often used for privacy-focused web analytics without cookie banners, a lightweight google analytics replacement, tracking many sites from one account, long-term historical reporting while subscribed. Of those, privacy-focused web analytics without cookie banners and a lightweight google analytics replacement are not what Personio is typically brought in for.
What can Fathom Analytics do that Personio cannot?
Fathom Analytics covers Page view tracking, Goal tracking, Real-time analytics, Referrer tracking. Personio covers HR Management, Recruiting, Payroll, Time Tracking. Both handle Web support.

Answered from the vendors’ own pages

Personio: Does Personio offer payroll processing in my country?

Personio provides native payroll support in Germany, UK, and Ireland, with limited support in other European markets through integrations. Coverage varies by country.

Source
Personio: What is Personio's pricing model?

Personio uses a per-employee-per-month (PEPM) model starting at $5-15/employee/month depending on the plan and features. There is no public pricing page, and exact pricing requires a sales consultation.

Source
Personio: Can Personio integrate with other tools?

Yes. Personio provides a public API and maintains a marketplace of pre-built integrations. The Core Pro plan is required for API access and custom integrations.

Source
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Related pages

More on Fathom Analytics

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