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Marketing & Analytics · head to head

Convert vs Nifty

Convert logo

Convert

Marketing & Analytics

A/B testing platform for enterprises

From
$1000/month
Rated
-
Full reviewWebsite
Nifty logo

Nifty

Project Management

The operating system for your workflow

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Convert pricing is driven by monthly tested users, starting at $399 per month for 100,000 monthly tested users on Growth and $599 on Pro; Nifty the free plan allows 100 MB of storage and 2 active projects
  • They diverge on capability: Convert covers A/B testing, Nifty covers Tasks.

Where they differ

Only the attributes on which Convert and Nifty actually diverge.

Attributes where Convert and Nifty differ
AttributeConvertNifty
Starting price$1000/monthOn request
Pricing modelquotefreemium
PlatformsWebWeb, Ios, Android
CategoryMarketing & AnalyticsProject Management
Founded20122017

Identical on both: free tier (No), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Convert

  • A/B testing
  • Multivariate testing
  • Analytics
  • API access
  • Google Analytics
  • SSL encryption
  • Cloud deployment
  • English language support

Only in Nifty

  • Tasks
  • Milestones
  • Docs
  • Chat
  • Time tracking
  • Slack
  • Google Workspace
  • Zoom

Both cover

  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Convert

  • A/B, split and multivariate testing on websitesnot Nifty
  • Server-side experimentation and feature flaggingnot Nifty
  • Personalising site content to visitor segmentsnot Nifty

Nifty

  • Project management with milestones, docs and team chat in one workspacenot Convert
  • Tracking client projects with guest access and time trackingnot Convert

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Convert

  • Pricing is driven by monthly tested users, starting at $399 per month for 100,000 monthly tested users on Growth and $599 on Pro
  • Single Sign-On requires the Pro plan at $599 per month
  • Multivariate testing, multi-page testing, full stack and feature flags, sequential testing and raw test data export are all withheld from the Growth plan
  • Phone support, change history and guided onboarding require Pro
  • The advertised $299 and $420 per month rates require paying the full year up front at $3,588 or $5,040
  • The Enterprise plan is price on request, is only available as an annual plan, and its data segregation feature carries additional costs
  • Listed prices exclude VAT, GST and other taxes, which are added at checkout
  • Above 5 million monthly tested users there is no published rate

Nifty

  • The free plan allows 100 MB of storage and 2 active projects
  • The standard plans are flat monthly fees with hard member caps, at 20 on Pro and 50 on Business, so the 21st member forces a jump from $79 to $124 a month
  • Active projects are capped at 100 on Pro despite the flat fee
  • Time tracking, custom fields and workflow automations all require the Pro plan
  • Microsoft SSO is Business only and SAML is Unlimited only, at $399 a month
  • White labelling and IP restriction are Unlimited only

Pricing, plan by plan

Convert

$1000/month
  • Professional$1000/month
    • A/B testing
    • Analytics
    • API access

Nifty

On request
  • FreeFree
    • 2 projects
    • Basic features
  • Starter$5/month
    • 40 projects
    • Roadmaps
    • Time tracking

Which should you pick?

Choose Convert if

  • You need a/b testing.
  • You also want multivariate testing.
Convert review

Choose Nifty if

  • You need tasks.
  • You work on Web, Ios, Android.
  • You also want milestones.
Nifty review

Questions people ask

Is Convert or Nifty better?
Neither clearly leads. Convert starts at $1000/month and Nifty at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Convert or Nifty?
Convert starts at $1000/month and Nifty at On request.
Does Convert or Nifty run on more platforms?
Convert runs on Web. Nifty runs on Web, Ios, Android.
What is Convert best used for?
Convert is most often used for a/b, split and multivariate testing on websites, server-side experimentation and feature flagging, personalising site content to visitor segments. Of those, a/b, split and multivariate testing on websites and server-side experimentation and feature flagging are not what Nifty is typically brought in for.
What can Convert do that Nifty cannot?
Convert covers A/B testing, Multivariate testing, Analytics, API access. Nifty covers Tasks, Milestones, Docs, Chat. Both handle Web support.
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