Software · head to head
Funnel.io vs LiquidPlanner

Funnel.io
Software
Multi-channel marketing analytics for smarter decision making
- From
- $299/month
- Rated
- -
The short version
- Each has a real cost: Funnel.io available connectors are gated by plan, at 113 on Starter against 579 on Business, so which sources can be used depends on the tier rather than on need; LiquidPlanner rebranded to Tempo Portfolio Manager; the pricing page shows no published figures, only an early access sign-up
- They diverge on capability: Funnel.io covers Multi-channel data aggregation, LiquidPlanner covers Predictive scheduling.
Where they differ
Only the attributes on which Funnel.io and LiquidPlanner actually diverge.
| Attribute | Funnel.io | LiquidPlanner |
|---|---|---|
| Starting price | $299/month | On request |
| Platforms | Web, Mobile, Api | Web |
| Founded | 2015 | 2006 |
Identical on both: pricing model (subscription), free tier (No), user rating (Not yet rated), category (Unknown).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Funnel.io
- Multi-channel data aggregation
- Unified dashboards
- Custom reporting
- Data transformation
- Real-time syncing
- Historical data archive
- Attribution modeling
- Automated alerts
Only in LiquidPlanner
- Predictive scheduling
- Resource management
- Time tracking
- Analytics
- Workload management
- Jira
- Slack
- SOC 2
Both cover
- Salesforce
What people use each for
The jobs each tool is most often brought in to do.
Funnel.io
- Collecting marketing data from ad platforms into one datasetnot LiquidPlanner
- Exporting blended marketing data to BI tools and warehousesnot LiquidPlanner
LiquidPlanner
- Productivitynot Funnel.io
- Collaborationnot Funnel.io
- Task managementnot Funnel.io
- Organizationnot Funnel.io
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Funnel.io
- Available connectors are gated by plan, at 113 on Starter against 579 on Business, so which sources can be used depends on the tier rather than on need
- Export destinations are rationed the same way, at 13 on Starter and 46 on Business
- The entry plan starts at $300 a month billed annually and the next at $600
- SSO, SAML, audit logging and an enterprise SLA are Enterprise only with no published price
- Funnel Measure is an add on available only on Business and Enterprise
LiquidPlanner
- Rebranded to Tempo Portfolio Manager; the pricing page shows no published figures, only an early access sign-up
Pricing, plan by plan
Funnel.io
$299/month- Starter$299/month
- Up to 5 data sources
- Basic dashboards
- Standard integrations
- Professional$799/month
- Unlimited data sources
- Advanced dashboards
- Custom integrations
- Enterprise$undefined/month
- Custom implementation
- Dedicated account manager
- Advanced integrations
LiquidPlanner
On request- Essentials$15/month
- Project management
- Basic scheduling
- Professional$25/month
- Predictive scheduling
- Resource management
- Analytics
Which should you pick?
Choose Funnel.io if
- You need multi-channel data aggregation.
- You work on Web, Mobile, Api.
- You also want unified dashboards.
Choose LiquidPlanner if
- You need predictive scheduling.
- You also want resource management.
Questions people ask
- Is Funnel.io or LiquidPlanner better?
- Neither clearly leads. Funnel.io starts at $299/month and LiquidPlanner at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Funnel.io or LiquidPlanner?
- Funnel.io starts at $299/month and LiquidPlanner at On request.
- Does Funnel.io or LiquidPlanner run on more platforms?
- Funnel.io runs on Web, Mobile, Api. LiquidPlanner runs on Web.
- What is Funnel.io best used for?
- Funnel.io is most often used for collecting marketing data from ad platforms into one dataset, exporting blended marketing data to bi tools and warehouses. Of those, collecting marketing data from ad platforms into one dataset and exporting blended marketing data to bi tools and warehouses are not what LiquidPlanner is typically brought in for.
- What can Funnel.io do that LiquidPlanner cannot?
- Funnel.io covers Multi-channel data aggregation, Unified dashboards, Custom reporting, Data transformation. LiquidPlanner covers Predictive scheduling, Resource management, Time tracking, Analytics. Both handle Salesforce.
Related pages
More on LiquidPlanner
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- LiquidPlanner vs Sunsama
- LiquidPlanner vs Craft Docs
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