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Nonprofits · head to head

Google Nonprofit Tools vs MemberClicks

Google Nonprofit Tools logo

Google Nonprofit Tools

Nonprofits

Free Google tools for nonprofits

From
Free
Rated
-
Full reviewWebsite
MemberClicks logo

MemberClicks

Nonprofits

Association management for professional bodies and trade associations

From
On request
Rated
-
Full reviewWebsite

The short version

  • Only Google Nonprofit Tools has a free tier, so it costs nothing to try first.
  • Each has a real cost: Google Nonprofit Tools governmental entities and organizations are not eligible; MemberClicks pricing is not published, which is a marked step down in transparency from Wild Apricot at the tier below it
  • They diverge on capability: Google Nonprofit Tools covers Email and collaboration, MemberClicks covers Membership management.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Google Nonprofit Tools and MemberClicks actually diverge.

Attributes where Google Nonprofit Tools and MemberClicks differ
AttributeGoogle Nonprofit ToolsMemberClicks
Starting priceFreeOn request
Pricing modelfreequote
Free tierYesNo
Founded1998Unknown

Identical on both: platforms (Web, IOS, Android), user rating (Not yet rated), category (Nonprofits).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Google Nonprofit Tools

  • Email and collaboration
  • Cloud storage
  • Ad Grants
  • Analytics
  • YouTube
  • Search Console
  • Google Workspace apps
  • Zapier

Only in MemberClicks

  • Membership management
  • Chapters and committees
  • Continuing education
  • Events and registration
  • Job board
  • Member community

What people use each for

The jobs each tool is most often brought in to do.

Google Nonprofit Tools

  • Email and productivity tools for nonprofits via Google Workspacenot MemberClicks
  • Online advertising credits through Google Ad Grantsnot MemberClicks
  • YouTube monetization for nonprofit contentnot MemberClicks

MemberClicks

  • Professional associations tracking continuing education credits for membersnot Google Nonprofit Tools
  • Trade associations with chapters that manage their own membershipnot Google Nonprofit Tools
  • Chambers of commerce running events, directories and job boardsnot Google Nonprofit Tools
  • Organisations that have outgrown a small-club membership toolnot Google Nonprofit Tools

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Google Nonprofit Tools

  • Governmental entities and organizations are not eligible
  • Hospitals and health care organizations are not eligible, although their associated charitable arms or foundations are
  • Schools, academic institutions and universities are not eligible, although the philanthropic arms of educational organizations are
  • The organization must be registered as a charitable organization in one of the specific countries or regions where Google for Nonprofits has launched
  • Eligibility requirements vary by country, and every account must pass verification before access is granted

MemberClicks

  • Pricing is not published, which is a marked step down in transparency from Wild Apricot at the tier below it
  • Annual contracts and implementation fees make it a considerably larger commitment than the per-month membership tools
  • The interface is dated in places, particularly the website content management
  • Migration from Wild Apricot is a real project despite the shared ownership, and buyers sometimes assume otherwise
  • Smaller associations will pay for chapter and continuing education machinery they never use

Pricing, plan by plan

Google Nonprofit Tools

Free
  • Nonprofit ProgramFree
    • Google Workspace
    • Gmail
    • Drive

MemberClicks

On request
  • MemberClicks$undefined/year
    • Membership management
    • Events
    • Chapters and committees
  • MC Professional$undefined/year
    • Continuing education
    • Job board
    • Advanced reporting

Which should you pick?

Choose Google Nonprofit Tools if

  • You need email and collaboration.
  • You want to start without paying.
  • You work on Web, IOS, Android.
  • You also want cloud storage.
Google Nonprofit Tools review

Choose MemberClicks if

  • You need membership management.
  • You work on Web, iOS, Android.
  • You also want chapters and committees.
MemberClicks review

Questions people ask

Is Google Nonprofit Tools or MemberClicks better?
Neither clearly leads. Google Nonprofit Tools starts at Free and MemberClicks at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Google Nonprofit Tools or MemberClicks?
Google Nonprofit Tools has a free tier; the other does not. Paid plans start at Free for Google Nonprofit Tools and On request for MemberClicks.
Does Google Nonprofit Tools or MemberClicks run on more platforms?
Google Nonprofit Tools runs on Web, IOS, Android. MemberClicks runs on Web, iOS, Android.
Can I use Google Nonprofit Tools for free?
Yes. Google Nonprofit Tools has a free tier, so you can try it without paying. MemberClicks starts at On request.
What is Google Nonprofit Tools best used for?
Google Nonprofit Tools is most often used for email and productivity tools for nonprofits via google workspace, online advertising credits through google ad grants, youtube monetization for nonprofit content. Of those, email and productivity tools for nonprofits via google workspace and online advertising credits through google ad grants are not what MemberClicks is typically brought in for.
What can Google Nonprofit Tools do that MemberClicks cannot?
Google Nonprofit Tools covers Email and collaboration, Cloud storage, Ad Grants, Analytics. MemberClicks covers Membership management, Chapters and committees, Continuing education, Events and registration.

Answered from the vendors’ own pages

Google Nonprofit Tools: How much do Google Nonprofit Tools cost?

Google Nonprofit Tools are provided at no cost to eligible organizations. Eligible nonprofit organizations can access a suite of no-cost and discounted tools.

Source
MemberClicks: How does it differ from Wild Apricot?

Chapters, committees and continuing education credit tracking. Those structures are what make professional associations different from clubs, and they are where simpler tools fail.

Google Nonprofit Tools: What organizations qualify for free Google Nonprofit Tools?

Organizations must be registered as charitable entities in one of 180+ participating geographies and verified through Goodstack, Google's validation partner.

Source
MemberClicks: What does it cost?

Not published. It is an annual contract with implementation, quoted on member count and modules.

Google Nonprofit Tools: What tools are included in Google Nonprofit Tools?

Included tools are Google Workspace for Nonprofits, Google Ad Grants, YouTube Nonprofit Program, and Google Maps Platform credits. Some Workspace editions also receive nonprofit-specific discounts.

Source
MemberClicks: Is migration from Wild Apricot easy?

Not automatically. Both are owned by Personify, but they are separate products and a migration is a project with data mapping and re-implementation.

MemberClicks: Does it handle continuing education?

Yes, including credit tracking and certification records, which is one of the main reasons professional bodies choose it.

MemberClicks: Who should not buy it?

Small clubs and associations without chapters or education requirements. The machinery that justifies the price will sit unused.

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