Business Intelligence · head to head
Google Data Studio vs Mode

Google Data Studio
Business Intelligence
Free data visualization by Google
- From
- Free
- Rated
- -
The short version
- Each has a real cost: Google Data Studio google Data Studio has been renamed Looker Studio; the vendor's own landing page states it is free to use ("It's easy and free"), with no enterprise pricing tier visible on the consumer product itself.; Mode free tier limited to 4GB RAM and 1 CPU for SQL notebooks, insufficient for large datasets
- They diverge on capability: Google Data Studio covers Free Platform, Mode covers SQL Editor.
Where they differ
Only the attributes on which Google Data Studio and Mode actually diverge.
| Attribute | Google Data Studio | Mode |
|---|---|---|
| Pricing model | free | subscription |
| Founded | 1998 | 2013 |
Identical on both: starting price (Free), free tier (Yes), platforms (Web), user rating (Not yet rated), category (Business Intelligence).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Google Data Studio
- Free Platform
- Real-time Collaboration
- Custom Visualizations
- Data Blending
- Sharing
- Google Analytics
- Google Sheets
- YouTube
Only in Mode
- SQL Editor
- Python/R Notebooks
- Interactive Reports
- Version Control
- Scheduling
- Snowflake
- Redshift
- PostgreSQL
Both cover
- BigQuery
- Web support
What people use each for
The jobs each tool is most often brought in to do.
Google Data Studio
- Self-service analytics
- Data exploration
- Ad-hoc reporting
- Collaborative analysis
- Embedded analytics
Mode
- Self-service analytics
- Data exploration
- Ad-hoc reporting
- Collaborative analysis
- Embedded analytics
Both are used for self-service analytics, data exploration, ad-hoc reporting, collaborative analysis, embedded analytics, on those jobs the choice comes down to price and fit rather than capability.
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Google Data Studio
- Google Data Studio has been renamed Looker Studio; the vendor's own landing page states it is free to use ("It's easy and free"), with no enterprise pricing tier visible on the consumer product itself.
Mode
- Free tier limited to 4GB RAM and 1 CPU for SQL notebooks, insufficient for large datasets
- Requires SQL knowledge for most analysis tasks, creating dependency on technical resources
- Paid plan pricing not publicly listed; requires sales consultation
- Recently acquired by ThoughtSpot in 2026, creating product direction uncertainty
- Limited customization options for visual aspects and embedded analytics
Pricing, plan by plan
Google Data Studio
Free- FreeFree
- Unlimited Reports
- Data Connectors
- Collaboration
Mode
Free- FreeFree
- SQL Editor
- Python/R Notebooks
- Basic Charts
- Business$65/month
- Advanced Visualizations
- Collaboration
- Integrations
Which should you pick?
Choose Google Data Studio if
- You need free platform.
- You want to start without paying.
- You also want real-time collaboration.
Choose Mode if
- You need sql editor.
- You want to start without paying.
- You also want python/r notebooks.
Questions people ask
- Is Google Data Studio or Mode better?
- Neither clearly leads. Google Data Studio starts at Free and Mode at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Google Data Studio or Mode?
- Google Data Studio starts at Free and Mode at Free.
- Does Google Data Studio or Mode run on more platforms?
- Both run on Web, so platform support will not decide this one for you.
- Can I use Google Data Studio for free?
- Both have a free tier, so you can try either at no cost before committing.
- What is Google Data Studio best used for?
- Google Data Studio is most often used for self-service analytics, data exploration, ad-hoc reporting, collaborative analysis.
- What can Google Data Studio do that Mode cannot?
- Google Data Studio covers Free Platform, Real-time Collaboration, Custom Visualizations, Data Blending. Mode covers SQL Editor, Python/R Notebooks, Interactive Reports, Version Control. Both handle BigQuery, Web support.
Answered from the vendors’ own pages
Mode: What languages does Mode support for analysis?
Mode notebooks support SQL, Python (3.11 with pandas, NumPy, scikit-learn, matplotlib), and R (4.2.0 with ggplot2, dplyr, tidyr). Both Python and R allow additional library installation at runtime.
SourceMode: Can I integrate Mode notebook results into reports?
Yes. Mode allows adding notebook cell results directly to reports, with synchronized scheduling so reports re-run to keep data current.
SourceMode: Does Mode support collaborative analysis?
Yes. Mode notebooks provide moveable code blocks and markdown cells enabling exploratory analysis and team collaboration on data queries and visualizations.
SourceRelated pages
More on Google Data Studio
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- Mode vs Domo
- Mode vs GoodData
- Mode vs ThoughtSpot
- Mode vs IBM Cognos Analytics
- Mode vs Periscope Data
- Mode vs Baremetrics
- Mode vs Celonis
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- Mode vs ChartMogul
- Mode vs Cyfe
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