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Marketing · head to head

Google Analytics vs Zoho Analytics

Google Analytics logo

Google Analytics

Marketing

Get to know your customers

From
Free
Rated
-
Full reviewWebsite
Zoho Analytics logo

Zoho Analytics

Business Intelligence

Self-service BI and analytics platform

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Google Analytics data retention limited to maximum 26 months on standard properties, with automatic deletion after retention period expires; Zoho Analytics the free plan is limited to 2 users, 10,000 rows and 5 workspaces
  • They diverge on capability: Google Analytics covers Real-time analytics, Zoho Analytics covers AI Assistant.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Google Analytics and Zoho Analytics actually diverge.

Attributes where Google Analytics and Zoho Analytics differ
AttributeGoogle AnalyticsZoho Analytics
Pricing modelfreemiumsubscription
PlatformsWebWeb, Mobile, Embedded
CategoryMarketingBusiness Intelligence
Founded19981996

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Google Analytics

  • Real-time analytics
  • Audience insights
  • Acquisition tracking
  • Behavior flow
  • Conversion tracking
  • Custom reports
  • Mobile analytics
  • E-commerce tracking

Only in Zoho Analytics

  • AI Assistant
  • Drag-and-drop Reports
  • Auto-blending
  • Embedded Analytics
  • White-labeling
  • Zoho CRM
  • Google Analytics
  • QuickBooks

Both cover

  • Salesforce

What people use each for

The jobs each tool is most often brought in to do.

Google Analytics

  • Website and web application analyticsnot Zoho Analytics
  • Event tracking and user behaviour analysisnot Zoho Analytics
  • Traffic source and conversion trackingnot Zoho Analytics

Zoho Analytics

  • Self-service dashboards and reports over business datanot Google Analytics
  • Blending data from Zoho apps, databases and cloud services into one workspacenot Google Analytics
  • Embedding white-labelled analytics inside another productnot Google Analytics

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Google Analytics

  • Data retention limited to maximum 26 months on standard properties, with automatic deletion after retention period expires
  • Large and XL properties capped at 2-month data retention only
  • Age, gender, and interest data always expire after 2 months regardless of retention settings
  • Free tier does not include GA360 advanced features

Zoho Analytics

  • The free plan is limited to 2 users, 10,000 rows and 5 workspaces
  • Plans are sold with a minimum user count: Basic starts at 2 users, Standard at 5, Premium at 15 and Enterprise at 50
  • Row capacity is part of the plan, starting at 0.5 million rows on Basic, and additional rows are sold as add-ons
  • Viewer licences are sold in blocks of 25 minimum rather than one at a time
  • Data alerts are capped per plan at 10, 30 and 100 active alerts across the whole account
  • REST API usage is metered in API units per day, from 4,000 per day on the lowest paid tier, with extra units sold separately
  • Logo rebranding and hiding the Powered By Zoho Analytics message on embedded reports are not available on the lower plans
  • Activity logs and cluster analysis are excluded from the lower plans
  • The white label embedded analytics offering has no published price and requires contacting Zoho
  • Local taxes such as VAT and GST are charged on top of the listed prices

Pricing, plan by plan

Google Analytics

Free

No published plan breakdown. See the Google Analytics review.

Zoho Analytics

Free
  • FreeFree
    • 2 Users
    • Basic Features
    • 10K Rows
  • Basic$24/month
    • 2 Users
    • 500K Rows
    • Email Support

Which should you pick?

Choose Google Analytics if

  • You need real-time analytics.
  • You want to start without paying.
  • You also want audience insights.
Google Analytics review

Choose Zoho Analytics if

  • You need ai assistant.
  • You want to start without paying.
  • You work on Web, Mobile, Embedded.
  • You also want drag-and-drop reports.
Zoho Analytics review

Questions people ask

Is Google Analytics or Zoho Analytics better?
Neither clearly leads. Google Analytics starts at Free and Zoho Analytics at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Google Analytics or Zoho Analytics?
Google Analytics starts at Free and Zoho Analytics at Free.
Does Google Analytics or Zoho Analytics run on more platforms?
Google Analytics runs on Web. Zoho Analytics runs on Web, Mobile, Embedded.
Can I use Google Analytics for free?
Both have a free tier, so you can try either at no cost before committing.
What is Google Analytics best used for?
Google Analytics is most often used for website and web application analytics, event tracking and user behaviour analysis, traffic source and conversion tracking. Of those, website and web application analytics and event tracking and user behaviour analysis are not what Zoho Analytics is typically brought in for.
What can Google Analytics do that Zoho Analytics cannot?
Google Analytics covers Real-time analytics, Audience insights, Acquisition tracking, Behavior flow. Zoho Analytics covers AI Assistant, Drag-and-drop Reports, Auto-blending, Embedded Analytics. Both handle Salesforce.

Answered from the vendors’ own pages

Zoho Analytics: Is there a free plan available?

Yes, Zoho Analytics offers a permanent free plan with 2 users, 10,000 rows, and 5 workspaces. A 15-day free trial is also available for paid plans, no credit card required.

Source
Zoho Analytics: Can I cancel my subscription at any time?

Yes, you can upgrade, downgrade, or cancel your subscription at any time. It operates as a month-to-month, pay-as-you-go service with full flexibility.

Source
Zoho Analytics: What is the difference between monthly and yearly billing?

Yearly billing provides a 20% discount compared to monthly rates. Both options are available for all subscription tiers.

Source
Zoho Analytics: How much do additional users and data rows cost beyond what is included in my plan?

Additional users, data rows, and viewers are available as paid add-ons. The page does not specify the exact per-unit cost for these add-ons.

Source
Zoho Analytics: How often can I refresh my data in each tier?

Basic allows 1 refresh per day, Standard and Premium allow 8 per day, and Enterprise allows 24 per day. Dedicated Compute offers custom refresh rates.

Source
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