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Google Analytics vs Microsoft Nonprofit Program

Google Analytics logo

Google Analytics

Marketing

Get to know your customers

From
Free
Rated
-
Full reviewWebsite
Microsoft Nonprofit Program logo

Microsoft Nonprofit Program

Nonprofits

Free Microsoft tools for nonprofits

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Google Analytics data retention limited to maximum 26 months on standard properties, with automatic deletion after retention period expires; Microsoft Nonprofit Program schools, universities, government agencies, banks, insurers, professional associations, sports bodies and political and labour groups are all ineligible
  • They diverge on capability: Google Analytics covers Real-time analytics, Microsoft Nonprofit Program covers Office Suite.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Google Analytics and Microsoft Nonprofit Program actually diverge.

Attributes where Google Analytics and Microsoft Nonprofit Program differ
AttributeGoogle AnalyticsMicrosoft Nonprofit Program
Pricing modelfreemiumfree
PlatformsWebWeb, IOS, Android, Desktop
CategoryMarketingNonprofits
Founded19981975

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Google Analytics

  • Real-time analytics
  • Audience insights
  • Acquisition tracking
  • Behavior flow
  • Conversion tracking
  • Custom reports
  • Mobile analytics
  • E-commerce tracking

Only in Microsoft Nonprofit Program

  • Office Suite
  • Cloud storage
  • Email and collaboration
  • Analytics
  • CRM
  • Data analytics
  • Teams
  • SharePoint

What people use each for

The jobs each tool is most often brought in to do.

Google Analytics

  • Website and web application analyticsnot Microsoft Nonprofit Program
  • Event tracking and user behaviour analysisnot Microsoft Nonprofit Program
  • Traffic source and conversion trackingnot Microsoft Nonprofit Program

Microsoft Nonprofit Program

  • Nonprofit organization technology needsnot Google Analytics
  • Educational institutionsnot Google Analytics
  • Charitable organizationsnot Google Analytics
  • Eligible 501(c)(3) organizationsnot Google Analytics

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Google Analytics

  • Data retention limited to maximum 26 months on standard properties, with automatic deletion after retention period expires
  • Large and XL properties capped at 2-month data retention only
  • Age, gender, and interest data always expire after 2 months regardless of retention settings
  • Free tier does not include GA360 advanced features

Microsoft Nonprofit Program

  • Schools, universities, government agencies, banks, insurers, professional associations, sports bodies and political and labour groups are all ineligible
  • Free granted licences cover paid employees and unpaid executive staff only; volunteers and temporary staff get discounts rather than grants
  • Organisations must keep at least 85 percent of granted licences actively used
  • Licence counts vary by country and a group of organisations can hold only one grant account

Pricing, plan by plan

Google Analytics

Free

No published plan breakdown. See the Google Analytics review.

Microsoft Nonprofit Program

Free
  • Nonprofit ProgramFree
    • Office 365
    • Azure
    • Dynamics 365

Which should you pick?

Choose Google Analytics if

  • You need real-time analytics.
  • You want to start without paying.
  • You also want audience insights.
Google Analytics review

Choose Microsoft Nonprofit Program if

  • You need office suite.
  • You want to start without paying.
  • You work on Web, IOS, Android, Desktop.
  • You also want cloud storage.
Microsoft Nonprofit Program review

Questions people ask

Is Google Analytics or Microsoft Nonprofit Program better?
Neither clearly leads. Google Analytics starts at Free and Microsoft Nonprofit Program at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Google Analytics or Microsoft Nonprofit Program?
Google Analytics starts at Free and Microsoft Nonprofit Program at Free.
Does Google Analytics or Microsoft Nonprofit Program run on more platforms?
Google Analytics runs on Web. Microsoft Nonprofit Program runs on Web, IOS, Android, Desktop.
Can I use Google Analytics for free?
Both have a free tier, so you can try either at no cost before committing.
What is Google Analytics best used for?
Google Analytics is most often used for website and web application analytics, event tracking and user behaviour analysis, traffic source and conversion tracking. Of those, website and web application analytics and event tracking and user behaviour analysis are not what Microsoft Nonprofit Program is typically brought in for.
What can Google Analytics do that Microsoft Nonprofit Program cannot?
Google Analytics covers Real-time analytics, Audience insights, Acquisition tracking, Behavior flow. Microsoft Nonprofit Program covers Office Suite, Cloud storage, Email and collaboration, Analytics.

Answered from the vendors’ own pages

Microsoft Nonprofit Program: How much does Microsoft 365 cost for nonprofits?

Microsoft offers 75% discount on Microsoft 365 Business Premium for eligible nonprofits, with exact pricing depending on organization verification. Additional nonprofit discounts include 15% on Microsoft 365 Copilot and 60% on Dynamics 365 Business Central.

Source
Microsoft Nonprofit Program: What Azure benefits do nonprofits receive?

Eligible nonprofits receive $2,000 USD in annual Azure services credits with access to the complete Azure product portfolio. Exact annual allocation depends on nonprofit verification and registration status.

Source
Microsoft Nonprofit Program: How do I verify my organization is eligible for nonprofit discounts?

Organizations must register through Microsoft's nonprofit portal and confirm eligibility to access published discounts. Nonprofits typically include 501(c)(3) organizations and other government-recognized charitable entities, requiring verification before accessing discount rates.

Source
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