Softwr

Marketing · head to head

Funnel.io vs Holistics

Funnel.io logo

Funnel.io

Marketing

Multi-channel marketing analytics for smarter decision making

From
$300/month
Rated
-
Full reviewWebsite
Holistics logo

Holistics

Business Intelligence

Self-service BI for data teams

From
$800/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Funnel.io available connectors are gated by plan, at 113 on Starter against 579 on Business, so which sources can be used depends on the tier rather than on need; Holistics the entry plan is $960 per month billed monthly, which is a high floor for a BI tool
  • They diverge on capability: Funnel.io covers Multi-channel data aggregation, Holistics covers Data Modeling.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Funnel.io and Holistics actually diverge.

Attributes where Funnel.io and Holistics differ
AttributeFunnel.ioHolistics
Starting price$300/month$800/month
PlatformsWeb, Mobile, ApiWeb, Cloud
CategoryMarketingBusiness Intelligence

Identical on both: pricing model (subscription), free tier (No), user rating (Not yet rated), founded (2015).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Funnel.io

  • Multi-channel data aggregation
  • Unified dashboards
  • Custom reporting
  • Data transformation
  • Real-time syncing
  • Historical data archive
  • Attribution modeling
  • Automated alerts

Only in Holistics

  • Data Modeling
  • Version Control
  • Scheduling
  • Caching
  • Embedding
  • BigQuery
  • Snowflake
  • Redshift

What people use each for

The jobs each tool is most often brought in to do.

Funnel.io

  • Collecting marketing data from ad platforms into one datasetnot Holistics
  • Exporting blended marketing data to BI tools and warehousesnot Holistics

Holistics

  • Modelling business metrics in a code-defined semantic layer with Git version controlnot Funnel.io
  • Self-service exploration and dashboards for non-SQL usersnot Funnel.io
  • Embedding analytics into a customer-facing productnot Funnel.io

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Funnel.io

  • Available connectors are gated by plan, at 113 on Starter against 579 on Business, so which sources can be used depends on the tier rather than on need
  • Export destinations are rationed the same way, at 13 on Starter and 46 on Business
  • The entry plan starts at $300 a month billed annually and the next at $600
  • SSO, SAML, audit logging and an enterprise SLA are Enterprise only with no published price
  • Funnel Measure is an add on available only on Business and Enterprise

Holistics

  • The entry plan is $960 per month billed monthly, which is a high floor for a BI tool
  • Every plan includes only the first 10 users, with additional users charged at $15 per month each on Entry and Standard and $18 on the Security Compliance Suite
  • The Entry plan caps reports at 100, and each additional 100 reports costs $120 per month
  • Google SSO requires the Standard plan at $1,200 per month; enterprise SSO with SAML and SCIM provisioning requires the Security Compliance Suite at $2,400 per month
  • Row-based access control, IP whitelisting, pass-through authentication and user activity monitoring are all Security Compliance Suite features
  • Connecting Git version control to your own repository requires Standard; Entry only gets Holistics-hosted Git
  • White labelling, dynamic row-level permissions and unlimited dashboard viewers for embedded analytics are Custom Plan only, with no published price
  • Bank payments and custom payment terms are Custom Plan only, and custom infosec or legal paperwork is Enterprise plan only
  • The two months off discount requires yearly billing

Pricing, plan by plan

Funnel.io

$300/month
  • Starter$300/month
    • 117 connectors, 13 export destinations
    • Data storage, dashboards, Funnel AI
    • Billed annually
  • Business$600/month
    • 579 connectors, 46 export destinations
    • Power BI/Tableau reporting
    • Funnel Measure available as add-on
  • Enterprise$null/mo
    • 600+ connectors, 47 destinations
    • Enterprise SSO, advanced user management
    • Priority support, custom pricing

Holistics

$800/month
  • Entry$800/month
    • 100 reports
    • First 10 users included
    • Core self-service analytics
  • Standard$1000/month
    • Unlimited reports
    • First 10 users included
    • Custom charts
  • Security Compliance Suite$2000/month
    • Unlimited reports
    • First 10 users included
    • Granular access controls

Which should you pick?

Choose Funnel.io if

  • You need multi-channel data aggregation.
  • You work on Web, Mobile, Api.
  • You also want unified dashboards.
Funnel.io review

Choose Holistics if

  • You need data modeling.
  • You work on Web, Cloud.
  • You also want version control.
Holistics review

Questions people ask

Is Funnel.io or Holistics better?
Neither clearly leads. Funnel.io starts at $300/month and Holistics at $800/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Funnel.io or Holistics?
Funnel.io starts at $300/month and Holistics at $800/month.
Does Funnel.io or Holistics run on more platforms?
Funnel.io runs on Web, Mobile, Api. Holistics runs on Web, Cloud.
What is Funnel.io best used for?
Funnel.io is most often used for collecting marketing data from ad platforms into one dataset, exporting blended marketing data to bi tools and warehouses. Of those, collecting marketing data from ad platforms into one dataset and exporting blended marketing data to bi tools and warehouses are not what Holistics is typically brought in for.
What can Funnel.io do that Holistics cannot?
Funnel.io covers Multi-channel data aggregation, Unified dashboards, Custom reporting, Data transformation. Holistics covers Data Modeling, Version Control, Scheduling, Caching.

Answered from the vendors’ own pages

Funnel.io: What is Funnel's Starter plan pricing?

The Starter plan costs $300 per month when billed annually and includes 117 connectors, 13 export destinations, data storage, dashboards, and Funnel AI.

Source
Holistics: How much do additional Holistics users cost?

Additional users cost $12.50 per month (yearly billing) or $15 per month (monthly billing) for Entry/Standard plans, and $15-18 per month for Security Suite.

Source
Funnel.io: What advanced features are available on Funnel's Business plan?

The Business plan costs $600 per month (annual billing) and includes 579 connectors, 46 export destinations, Power BI/Tableau reporting, and optional Funnel Measure add-on.

Source
Holistics: Can I purchase additional reports on Holistics?

Yes, additional 100-report blocks cost $100 per month (yearly) or $120 per month (monthly billing).

Source
Funnel.io: Does Funnel offer unlimited users?

Unlimited users and workspaces are available starting at the Business tier and above, included in the subscription cost.

Source
Holistics: Does Holistics support multiple data centers?

Yes, Holistics supports multiple data centers in US, EU, and APAC regions with pricing available for embedded analytics with unlimited dashboard viewers.

Source
Share

Related pages

More on Funnel.io

More on Holistics

Keep looking

Other head to heads