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Business Intelligence · head to head

Holistics vs Ruler Analytics

Holistics logo

Holistics

Business Intelligence

Self-service BI for data teams

From
$800/month
Rated
-
Full reviewWebsite
Ruler Analytics logo

Ruler Analytics

Marketing

Closed-loop marketing attribution

From
£299/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Holistics the entry plan is $960 per month billed monthly, which is a high floor for a BI tool; Ruler Analytics no free plan or trial available, requiring custom quote for pricing
  • They diverge on capability: Holistics covers Data Modeling, Ruler Analytics covers Multi-touch attribution.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Holistics and Ruler Analytics actually diverge.

Attributes where Holistics and Ruler Analytics differ
AttributeHolisticsRuler Analytics
Starting price$800/month£299/month
Pricing modelsubscriptionUnknown
PlatformsWeb, CloudWeb
CategoryBusiness IntelligenceMarketing
Founded20152012

Identical on both: free tier (No), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Holistics

  • Data Modeling
  • Version Control
  • Scheduling
  • Caching
  • Embedding
  • BigQuery
  • Snowflake
  • Redshift

Only in Ruler Analytics

  • Multi-touch attribution
  • Call tracking
  • Form tracking
  • Revenue attribution
  • Customer journey tracking
  • CRM integration
  • Marketing ROI
  • Custom reporting

Both cover

  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Holistics

  • Modelling business metrics in a code-defined semantic layer with Git version controlnot Ruler Analytics
  • Self-service exploration and dashboards for non-SQL usersnot Ruler Analytics
  • Embedding analytics into a customer-facing productnot Ruler Analytics

Ruler Analytics

  • Marketing attributionnot Holistics
  • ROI measurementnot Holistics
  • Lead trackingnot Holistics
  • Revenue attributionnot Holistics

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Holistics

  • The entry plan is $960 per month billed monthly, which is a high floor for a BI tool
  • Every plan includes only the first 10 users, with additional users charged at $15 per month each on Entry and Standard and $18 on the Security Compliance Suite
  • The Entry plan caps reports at 100, and each additional 100 reports costs $120 per month
  • Google SSO requires the Standard plan at $1,200 per month; enterprise SSO with SAML and SCIM provisioning requires the Security Compliance Suite at $2,400 per month
  • Row-based access control, IP whitelisting, pass-through authentication and user activity monitoring are all Security Compliance Suite features
  • Connecting Git version control to your own repository requires Standard; Entry only gets Holistics-hosted Git
  • White labelling, dynamic row-level permissions and unlimited dashboard viewers for embedded analytics are Custom Plan only, with no published price
  • Bank payments and custom payment terms are Custom Plan only, and custom infosec or legal paperwork is Enterprise plan only
  • The two months off discount requires yearly billing

Ruler Analytics

  • No free plan or trial available, requiring custom quote for pricing
  • Advanced features like marketing mix modeling only available on Advanced plan at 1,499 GBP per month
  • Pricing scales with monthly traffic volume, making costs unpredictable
  • Setup requires manual integration with CRM and data sources

Pricing, plan by plan

Holistics

$800/month
  • Entry$800/month
    • 100 reports
    • First 10 users included
    • Core self-service analytics
  • Standard$1000/month
    • Unlimited reports
    • First 10 users included
    • Custom charts
  • Security Compliance Suite$2000/month
    • Unlimited reports
    • First 10 users included
    • Granular access controls

Ruler Analytics

£299/month
  • Small$299/month
    • Up to 10,000 monthly visits
    • Form tracking
    • Call tracking
  • Medium$499/month
    • Up to 50,000 monthly visits
    • Data-driven attribution
    • Segmentation
  • Advanced$1499/month
    • 100k+ monthly visits
    • Marketing mix modeling
    • AI agents for analytics

Which should you pick?

Choose Holistics if

  • You need data modeling.
  • You work on Web, Cloud.
  • You also want version control.
Holistics review

Choose Ruler Analytics if

  • You need multi-touch attribution.
  • You also want call tracking.
Ruler Analytics review

Questions people ask

Is Holistics or Ruler Analytics better?
Neither clearly leads. Holistics starts at $800/month and Ruler Analytics at £299/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Holistics or Ruler Analytics?
Holistics starts at $800/month and Ruler Analytics at £299/month.
Does Holistics or Ruler Analytics run on more platforms?
Holistics runs on Web, Cloud. Ruler Analytics runs on Web.
What is Holistics best used for?
Holistics is most often used for modelling business metrics in a code-defined semantic layer with git version control, self-service exploration and dashboards for non-sql users, embedding analytics into a customer-facing product. Of those, modelling business metrics in a code-defined semantic layer with git version control and self-service exploration and dashboards for non-sql users are not what Ruler Analytics is typically brought in for.
What can Holistics do that Ruler Analytics cannot?
Holistics covers Data Modeling, Version Control, Scheduling, Caching. Ruler Analytics covers Multi-touch attribution, Call tracking, Form tracking, Revenue attribution. Both handle Web support.

Answered from the vendors’ own pages

Holistics: How much do additional Holistics users cost?

Additional users cost $12.50 per month (yearly billing) or $15 per month (monthly billing) for Entry/Standard plans, and $15-18 per month for Security Suite.

Source
Ruler Analytics: What does Ruler Analytics track?

Ruler Analytics tracks forms, calls, live chat, offline conversions, and CRM data to connect marketing activity directly to revenue outcomes.

Source
Holistics: Can I purchase additional reports on Holistics?

Yes, additional 100-report blocks cost $100 per month (yearly) or $120 per month (monthly billing).

Source
Ruler Analytics: Does Ruler Analytics offer a free plan?

No, Ruler Analytics does not offer a free plan. Pricing starts at 299 GBP per month for the Small plan supporting up to 10,000 monthly website visits.

Source
Holistics: Does Holistics support multiple data centers?

Yes, Holistics supports multiple data centers in US, EU, and APAC regions with pricing available for embedded analytics with unlimited dashboard viewers.

Source
Ruler Analytics: What attribution models does Ruler Analytics support?

Ruler supports multi-touch attribution, data-driven attribution, impression attribution, and marketing mix modeling for measuring campaign ROI across channels.

Source
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