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Scheduling & Booking · head to head

Fresha vs Squire

Fresha logo

Fresha

Scheduling & Booking

Free salon and spa software

From
Free
Rated
-
Full reviewWebsite
Squire logo

Squire

Beauty & Salon

The operating system for barbershops

From
$30/month
Rated
-
Full reviewWebsite

The short version

  • Only Fresha has a free tier, so it costs nothing to try first.
  • Each has a real cost: Fresha fresha charges a 50 percent one time commission on each new client booked through its marketplace, subject to a minimum fee per client; Squire booking fees of $1-3 per appointment add significant cost beyond subscription, increasing total cost of ownership
  • They diverge on capability: Fresha covers Appointment management, Squire covers Walk-in queue.

Where they differ

Only the attributes on which Fresha and Squire actually diverge.

Attributes where Fresha and Squire differ
AttributeFreshaSquire
Starting priceFree$30/month
Pricing modelfreeUnknown
Free tierYesNo
CategoryScheduling & BookingBeauty & Salon

Identical on both: platforms (Web, Ios, Android), user rating (Not yet rated), founded (2015).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Fresha

  • Appointment management
  • Client database
  • Inventory management
  • Staff scheduling
  • Reports & analytics
  • Google Calendar
  • Apple Calendar
  • Facebook

Only in Squire

  • Walk-in queue
  • Team management
  • Instant payouts
  • Client app
  • Business analytics
  • Google
  • Yelp
  • Venmo

Both cover

  • Online booking
  • Point of sale
  • Marketing tools
  • Instagram
  • PCI DSS
  • SSL encryption
  • Cloud deployment
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Fresha

  • Running appointment booking and point of sale for salons and spasnot Squire
  • Attracting new clients through the Fresha consumer marketplacenot Squire
  • Sending appointment reminders and marketing campaigns to clientsnot Squire

Squire

  • Barbershop managementnot Fresha
  • Walk-in handlingnot Fresha
  • Team payrollnot Fresha
  • Client bookingnot Fresha

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Fresha

  • Fresha charges a 50 percent one time commission on each new client booked through its marketplace, subject to a minimum fee per client
  • Online card payments carry a 4.90 percent plus fixed fee per transaction charge on top of the subscription
  • Only 20 SMS or WhatsApp notifications and 50 marketing emails are free each month; everything beyond that is billed per message
  • Team and Enterprise plans are quoted as custom rates with no published figure
  • Add ons such as Team Connect and Insights are billed per team member per month on top of the plan
  • Enterprise pricing applies to businesses with 20 or more team members

Squire

  • Booking fees of $1-3 per appointment add significant cost beyond subscription, increasing total cost of ownership
  • Limited to barbershops and beauty salons; not suitable for other service industries
  • Walk-in and waitlist features only available on higher-tier plans, limiting functionality for drop-in appointments
  • POS system tightly integrated; cannot use with alternative payment processors or systems
  • Customer data locked into Squire platform with limited export options

Pricing, plan by plan

Fresha

Free
  • FreeFree
    • Unlimited appointments
    • Unlimited staff
    • Online booking
  • Payments (Add-on)$2.19/transaction
    • Card payments
    • Contactless payments
    • Online payments
  • Marketing (Add-on)$0.01/message
    • Email campaigns
    • SMS marketing
    • Automated messages

Squire

$30/month

No published plan breakdown. See the Squire review.

Which should you pick?

Choose Fresha if

  • You need appointment management.
  • You want to start without paying.
  • You work on Web, Ios, Android.
  • You also want client database.
Fresha review

Choose Squire if

  • You need walk-in queue.
  • You work on Web, Ios, Android.
  • You also want team management.
Squire review

Questions people ask

Is Fresha or Squire better?
Neither clearly leads. Fresha starts at Free and Squire at $30/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Fresha or Squire?
Fresha has a free tier; the other does not. Paid plans start at Free for Fresha and $30/month for Squire.
Does Fresha or Squire run on more platforms?
Both run on Web, Ios, Android, so platform support will not decide this one for you.
Can I use Fresha for free?
Yes. Fresha has a free tier, so you can try it without paying. Squire starts at $30/month.
What is Fresha best used for?
Fresha is most often used for running appointment booking and point of sale for salons and spas, attracting new clients through the fresha consumer marketplace, sending appointment reminders and marketing campaigns to clients. Of those, running appointment booking and point of sale for salons and spas and attracting new clients through the fresha consumer marketplace are not what Squire is typically brought in for.
What can Fresha do that Squire cannot?
Fresha covers Appointment management, Client database, Inventory management, Staff scheduling. Squire covers Walk-in queue, Team management, Instant payouts, Client app. Both handle Online booking, Point of sale, Marketing tools, Instagram.

Answered from the vendors’ own pages

Squire: What are Squire's pricing tiers?

Squire offers Pro plans starting at $30/month for independent barbers, Pro-Complete at $100/month for full shops, Executive tiers at $100-150/month, and Titan at $250/month. All include scheduling, POS, and customer management features.

Source
Squire: Does Squire charge booking fees?

Yes, Squire charges customers $1-3 per booking for online scheduling, in addition to the monthly subscription cost. This is a key cost factor beyond the base subscription.

Source
Squire: What integrations does Squire support?

Squire integrates with Square, QuickBooks, Google Calendar, and Stripe. It also offers an API for custom integrations and works with Zapier to connect to hundreds of other applications.

Source
Squire: What core features does Squire provide?

Squire includes online appointment scheduling, integrated POS system, customer relationship management, loyalty reward programs, promo codes, and automated text reminders.

Source
Squire: Does Squire support walk-in customers?

Yes, Squire supports walk-in booking through its waitlist feature, which is available on all plans except the basic Pro tier.

Source
Squire: Who founded Squire and how is it backed?

Squire was founded by Songe LaRon and Dave Salvant in 2016. The company raised $162M in funding as of February 2026 and achieved a $750M valuation in 2021.

Source
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