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Beauty & Salon · head to head

Belliata vs Squire

Belliata logo

Belliata

Beauty & Salon

Premium salon software from Europe

From
Free
Rated
-
Full reviewWebsite
Squire logo

Squire

Beauty & Salon

The operating system for barbershops

From
$30/month
Rated
-
Full reviewWebsite

The short version

  • Only Belliata has a free tier, so it costs nothing to try first.
  • Each has a real cost: Belliata an archive capture of belliata.com/pricing from 11 December 2023 shows a Free plan (forever, no cost) as one of the named tiers, but the paid tier prices rendered as unreadable/broken text in the captured HTML so no paid figure can be quoted; Squire booking fees of $1-3 per appointment add significant cost beyond subscription, increasing total cost of ownership
  • They diverge on capability: Belliata covers Calendar management, Squire covers Walk-in queue.

Where they differ

Only the attributes on which Belliata and Squire actually diverge.

Attributes where Belliata and Squire differ
AttributeBelliataSquire
Starting priceFree$30/month
Pricing modelsubscriptionUnknown
Free tierYesNo

Identical on both: platforms (Web, Ios, Android), user rating (Not yet rated), category (Beauty & Salon), founded (2015).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Belliata

  • Calendar management
  • Client database
  • Marketing automation
  • Staff management
  • Custom branding
  • Multi-language support
  • Google Calendar
  • Facebook

Only in Squire

  • Walk-in queue
  • Point of sale
  • Team management
  • Instant payouts
  • Client app
  • Marketing tools
  • Google
  • Yelp

Both cover

  • Online booking
  • Business analytics
  • Instagram
  • SSL encryption
  • Cloud deployment
  • Web support
  • Ios support
  • Android support
  • English language support

What people use each for

The jobs each tool is most often brought in to do.

Belliata

  • Premium booking experiencenot Squire
  • Client marketingnot Squire
  • Business growthnot Squire
  • European compliancenot Squire

Squire

  • Barbershop managementnot Belliata
  • Walk-in handlingnot Belliata
  • Team payrollnot Belliata
  • Client bookingnot Belliata

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Belliata

  • An archive capture of belliata.com/pricing from 11 December 2023 shows a Free plan (forever, no cost) as one of the named tiers, but the paid tier prices rendered as unreadable/broken text in the captured HTML so no paid figure can be quoted

Squire

  • Booking fees of $1-3 per appointment add significant cost beyond subscription, increasing total cost of ownership
  • Limited to barbershops and beauty salons; not suitable for other service industries
  • Walk-in and waitlist features only available on higher-tier plans, limiting functionality for drop-in appointments
  • POS system tightly integrated; cannot use with alternative payment processors or systems
  • Customer data locked into Squire platform with limited export options

Pricing, plan by plan

Belliata

Free
  • FreeFree
    • Online booking
    • Calendar management
    • Basic client management
  • Professional$39/month
    • All Free features
    • Marketing tools
    • Advanced analytics

Squire

$30/month

No published plan breakdown. See the Squire review.

Which should you pick?

Choose Belliata if

  • You need calendar management.
  • You want to start without paying.
  • You work on Web, Ios, Android.
  • You also want client database.
Belliata review

Choose Squire if

  • You need walk-in queue.
  • You work on Web, Ios, Android.
  • You also want point of sale.
Squire review

Questions people ask

Is Belliata or Squire better?
Neither clearly leads. Belliata starts at Free and Squire at $30/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Belliata or Squire?
Belliata has a free tier; the other does not. Paid plans start at Free for Belliata and $30/month for Squire.
Does Belliata or Squire run on more platforms?
Both run on Web, Ios, Android, so platform support will not decide this one for you.
Can I use Belliata for free?
Yes. Belliata has a free tier, so you can try it without paying. Squire starts at $30/month.
What is Belliata best used for?
Belliata is most often used for premium booking experience, client marketing, business growth, european compliance. Of those, premium booking experience and client marketing are not what Squire is typically brought in for.
What can Belliata do that Squire cannot?
Belliata covers Calendar management, Client database, Marketing automation, Staff management. Squire covers Walk-in queue, Point of sale, Team management, Instant payouts. Both handle Online booking, Business analytics, Instagram, SSL encryption.

Answered from the vendors’ own pages

Squire: What are Squire's pricing tiers?

Squire offers Pro plans starting at $30/month for independent barbers, Pro-Complete at $100/month for full shops, Executive tiers at $100-150/month, and Titan at $250/month. All include scheduling, POS, and customer management features.

Source
Squire: Does Squire charge booking fees?

Yes, Squire charges customers $1-3 per booking for online scheduling, in addition to the monthly subscription cost. This is a key cost factor beyond the base subscription.

Source
Squire: What integrations does Squire support?

Squire integrates with Square, QuickBooks, Google Calendar, and Stripe. It also offers an API for custom integrations and works with Zapier to connect to hundreds of other applications.

Source
Squire: What core features does Squire provide?

Squire includes online appointment scheduling, integrated POS system, customer relationship management, loyalty reward programs, promo codes, and automated text reminders.

Source
Squire: Does Squire support walk-in customers?

Yes, Squire supports walk-in booking through its waitlist feature, which is available on all plans except the basic Pro tier.

Source
Squire: Who founded Squire and how is it backed?

Squire was founded by Songe LaRon and Dave Salvant in 2016. The company raised $162M in funding as of February 2026 and achieved a $750M valuation in 2021.

Source
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