Softwr

Influencer Marketing · head to head

Fohr vs Cohley

Fohr logo

Fohr

Influencer Marketing

Creator economy platform and marketplace

From
Free
Rated
-
Full reviewWebsite
C

Cohley

Influencer Marketing

Content at the speed of culture

From
On request
Rated
-
Full reviewWebsite

The short version

  • Only Fohr has a free tier, so it costs nothing to try first.
  • Each has a real cost: Fohr fohr is sold as a full-service agency alongside its platform, described by the vendor as a team, not just a database; Cohley cohley's Starter plan starts from $18,000 and its Professional plan ("Most popular") starts from $24,000, both annual influencer/UGC content packages, per the vendor's own pricing page (archived, 2022).
  • They diverge on capability: Fohr covers Creator marketplace, Cohley covers Photo content.

Where they differ

Only the attributes on which Fohr and Cohley actually diverge.

Attributes where Fohr and Cohley differ
AttributeFohrCohley
Starting priceFreeOn request
Pricing modeltransactionsubscription
Free tierYesNo
PlatformsWeb, Mobile, ApiWeb, Api
Founded20122016

Identical on both: user rating (Not yet rated), category (Influencer Marketing).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Fohr

  • Creator marketplace
  • Campaign management
  • Discovery tools
  • Portfolio management
  • Payment processing
  • Analytics
  • Collaboration tools
  • Monetization

Only in Cohley

  • Photo content
  • Video content
  • Product reviews
  • Creator network
  • Rights management
  • Content library
  • Performance analytics
  • A/B testing

Both cover

  • Instagram
  • GDPR
  • Cloud deployment
  • Web support
  • Api support

What people use each for

The jobs each tool is most often brought in to do.

Fohr

  • Vetting creators before a brand partnershipnot Cohley
  • Running creator marketing strategy and execution through an agency teamnot Cohley
  • Real-time reporting on live influencer campaignsnot Cohley

Cohley

  • Product photographynot Fohr
  • Video contentnot Fohr
  • Customer reviewsnot Fohr
  • Social contentnot Fohr
  • Ad creativenot Fohr

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Fohr

  • Fohr is sold as a full-service agency alongside its platform, described by the vendor as a team, not just a database
  • No price, package or minimum is published; the only route to a cost is a Get in Touch form

Cohley

  • Cohley's Starter plan starts from $18,000 and its Professional plan ("Most popular") starts from $24,000, both annual influencer/UGC content packages, per the vendor's own pricing page (archived, 2022).

Pricing, plan by plan

Fohr

Free
  • CreatorFree
    • Profile creation
    • Access to campaigns
    • Portfolio management

Cohley

On request
  • Starter$undefined/month
    • Photo content
    • Basic creators
    • Content library
  • Growth$undefined/month
    • Photo + video
    • Premium creators
    • Performance tracking
  • Enterprise$undefined/month
    • Custom content
    • Dedicated team
    • API access

Which should you pick?

Choose Fohr if

  • You need creator marketplace.
  • You want to start without paying.
  • You work on Web, Mobile, Api.
  • You also want campaign management.
Fohr review

Choose Cohley if

  • You need photo content.
  • You work on Web, Api.
  • You also want video content.
Cohley review

Questions people ask

Is Fohr or Cohley better?
Neither clearly leads. Fohr starts at Free and Cohley at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Fohr or Cohley?
Fohr has a free tier; the other does not. Paid plans start at Free for Fohr and On request for Cohley.
Does Fohr or Cohley run on more platforms?
Fohr runs on Web, Mobile, Api. Cohley runs on Web, Api.
Can I use Fohr for free?
Yes. Fohr has a free tier, so you can try it without paying. Cohley starts at On request.
What is Fohr best used for?
Fohr is most often used for vetting creators before a brand partnership, running creator marketing strategy and execution through an agency team, real-time reporting on live influencer campaigns. Of those, vetting creators before a brand partnership and running creator marketing strategy and execution through an agency team are not what Cohley is typically brought in for.
What can Fohr do that Cohley cannot?
Fohr covers Creator marketplace, Campaign management, Discovery tools, Portfolio management. Cohley covers Photo content, Video content, Product reviews, Creator network. Both handle Instagram, GDPR, Cloud deployment, Web support.
ShareXLinkedInRedditWhatsAppEmail

Related pages

More on Fohr

More on Cohley

Keep looking

Other head to heads