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Healthcare · head to head

Flo vs Omada Health

Flo logo

Flo

Healthcare

Period and cycle tracking app that settled with the US FTC in 2021 over sharing health data with third parties despite promising not to

From
Free
Rated
-
Full reviewWebsite
Omada Health logo

Omada Health

Healthcare

Behavioral health management platform

From
On request
Rated
-
Full reviewWebsite

The short version

  • Only Flo has a free tier, so it costs nothing to try first.
  • Each has a real cost: Flo flo Health settled with the US FTC in 2021 over allegations it shared sensitive health data, including pregnancy and menstruation details, with Facebook, Google and other third parties despite telling users the data would stay private, a fact directly relevant to how much a user should trust current privacy claims without independently checking the published policy.; Omada Health no direct-pay pricing disclosed; programs only available through employer or health plan coverage
  • They diverge on capability: Flo covers Cycle and ovulation tracking, Omada Health covers Chronic Disease Management.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which Flo and Omada Health actually diverge.

Attributes where Flo and Omada Health differ
AttributeFloOmada Health
Starting priceFreeOn request
Pricing modelFree with a Premium subscriptionquote
Free tierYesNo
PlatformsiOS, Android, WebWeb, Mobile
FoundedUnknown2011

Identical on both: user rating (Not yet rated), category (Healthcare).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Flo

  • Cycle and ovulation tracking
  • Pregnancy mode
  • Anonymous Mode
  • Symptom and mood logging
  • Expert content library
  • Community and forums

Only in Omada Health

  • Chronic Disease Management
  • Behavioral Health
  • Coaching
  • Mobile App
  • Analytics
  • Incentives
  • Health Plans
  • EHR Systems

What people use each for

The jobs each tool is most often brought in to do.

Flo

  • Someone tracking cycle and ovulation who wants to weigh app convenience against the sensitivity of the data being loggednot Omada Health
  • A user in a jurisdiction with legal risk around reproductive health data who wants to check Anonymous Mode and current data sharing policy before logging pregnancy or fertility attemptsnot Omada Health
  • A buyer wanting to compare Flo directly against Clue on published data practices before choosing which app to trust with this informationnot Omada Health
  • Someone who wants pregnancy tracking content alongside cycle tracking in one app rather than switching apps mid-pregnancynot Omada Health

Omada Health

  • Employer-sponsored diabetes prevention and weight health programmesnot Flo
  • Remote monitoring of hypertension and diabetes with connected devicesnot Flo
  • GLP-1 support programmes alongside medicationnot Flo
  • Musculoskeletal care delivered virtuallynot Flo

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Flo

  • Flo Health settled with the US FTC in 2021 over allegations it shared sensitive health data, including pregnancy and menstruation details, with Facebook, Google and other third parties despite telling users the data would stay private, a fact directly relevant to how much a user should trust current privacy claims without independently checking the published policy.
  • Reproductive health data, including logged periods, fertility attempts and pregnancy status, has been the subject of law enforcement data requests in some jurisdictions following changes to reproductive rights law, and cloud-stored logs are a real category of exposure regardless of a vendors intentions.
  • Anonymous Mode, the privacy feature introduced after the settlement, is a setting that must be checked and understood rather than assumed, and its exact scope and default status should be verified in the current privacy policy rather than taken from marketing copy.
  • Free tier predictions rely on self-reported symptom data and general population models, so accuracy for irregular cycles or specific medical conditions is limited compared with clinical tracking.
  • The subscription auto-renews and, like most mobile subscriptions, must be cancelled through app store account settings rather than inside the app itself.

Omada Health

  • No direct-pay pricing disclosed; programs only available through employer or health plan coverage
  • Eligibility varies by employer and health plan
  • Government payer programs (Medicare/Medicaid) have different device access rules
  • MSK program may require out-of-pocket costs depending on individual health plans

Pricing, plan by plan

Flo

Free
  • Flo Premium$11.99/month
    • Free tier covers core cycle tracking, predictions and symptom logging
    • Premium adds deeper personalised insights and expert content, around $11.99 a month
    • Annual and lifetime purchase options typically offered at a lower effective rate

Omada Health

On request

No published plan breakdown. See the Omada Health review.

Which should you pick?

Choose Flo if

  • You need cycle and ovulation tracking.
  • You want to start without paying.
  • You work on iOS, Android, Web.
  • You also want pregnancy mode.
Flo review

Choose Omada Health if

  • You need chronic disease management.
  • You work on Web, Mobile.
  • You also want behavioral health.
Omada Health review

Questions people ask

Is Flo or Omada Health better?
Neither clearly leads. Flo starts at Free and Omada Health at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Flo or Omada Health?
Flo has a free tier; the other does not. Paid plans start at Free for Flo and On request for Omada Health.
Does Flo or Omada Health run on more platforms?
Flo runs on iOS, Android, Web. Omada Health runs on Web, Mobile.
Can I use Flo for free?
Yes. Flo has a free tier, so you can try it without paying. Omada Health starts at On request.
What is Flo best used for?
Flo is most often used for someone tracking cycle and ovulation who wants to weigh app convenience against the sensitivity of the data being logged, a user in a jurisdiction with legal risk around reproductive health data who wants to check anonymous mode and current data sharing policy before logging pregnancy or fertility attempts, a buyer wanting to compare flo directly against clue on published data practices before choosing which app to trust with this information, someone who wants pregnancy tracking content alongside cycle tracking in one app rather than switching apps mid-pregnancy. Of those, someone tracking cycle and ovulation who wants to weigh app convenience against the sensitivity of the data being logged and a user in a jurisdiction with legal risk around reproductive health data who wants to check anonymous mode and current data sharing policy before logging pregnancy or fertility attempts are not what Omada Health is typically brought in for.
What can Flo do that Omada Health cannot?
Flo covers Cycle and ovulation tracking, Pregnancy mode, Anonymous Mode, Symptom and mood logging. Omada Health covers Chronic Disease Management, Behavioral Health, Coaching, Mobile App.

Answered from the vendors’ own pages

Flo: What happened with the FTC in 2021?

The US FTC alleged Flo Health shared sensitive health data, including pregnancy and menstruation details, with third parties like Facebook and Google despite promising to keep it private. Flo settled without admitting liability, agreeing to obtain consent for future sharing and to an independent privacy review.

Omada Health: How much does Omada Health cost?

Omada Health programs are offered at no cost to members when covered by an employer or health plan. Direct-pay pricing for uninsured individuals is not disclosed on the website.

Source
Flo: What is Anonymous Mode?

A privacy setting Flo states disconnects entered health data from an identifiable profile. Check the current app and privacy policy for whether it is on by default or must be turned on manually, since this affects what data is linked to your identity.

Omada Health: Is Omada Health free?

Omada's Prevention, Diabetes, and Hypertension programs are free when covered by your employer or health plan. The Joint and Muscle Health program is subject to deductibles, copays, and co-insurance as determined under your health plan.

Source
Flo: Is Flo free?

Core cycle tracking and predictions are free. Deeper personalised insights and expert content require Flo Premium.

Omada Health: Do I need to pay for the Omada welcome kit with smart devices?

The welcome kit containing smart devices is offered at no cost to covered members. Continuous glucose monitors for diabetes program participants are also provided at no additional charge, though Medicare and Medicaid are excluded.

Source
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