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Healthcare · head to head

Flo vs Healthie

Flo logo

Flo

Healthcare

Period and cycle tracking app that settled with the US FTC in 2021 over sharing health data with third parties despite promising not to

From
Free
Rated
-
Full reviewWebsite
Healthie logo

Healthie

Healthcare

EHR, scheduling and client engagement for nutrition, wellness and virtual-first care

From
$19/month
Rated
-
Full reviewWebsite

The short version

  • Only Flo has a free tier, so it costs nothing to try first.
  • Each has a real cost: Flo flo Health settled with the US FTC in 2021 over allegations it shared sensitive health data, including pregnancy and menstruation details, with Facebook, Google and other third parties despite telling users the data would stay private, a fact directly relevant to how much a user should trust current privacy claims without independently checking the published policy.; Healthie the Core plan is capped at ten active clients, which no working practice stays under, so the real entry price for anyone with a caseload is the 49 dollar Essentials tier or higher.
  • They diverge on capability: Flo covers Cycle and ovulation tracking, Healthie covers Active client based tiers.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which Flo and Healthie actually diverge.

Attributes where Flo and Healthie differ
AttributeFloHealthie
Starting priceFree$19/month
Pricing modelFree with a Premium subscriptionPer month by active client count
Free tierYesNo
PlatformsiOS, Android, WebWeb, iOS, Android, API

Identical on both: user rating (Not yet rated), category (Healthcare).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Flo

  • Cycle and ovulation tracking
  • Pregnancy mode
  • Anonymous Mode
  • Symptom and mood logging
  • Expert content library
  • Community and forums

Only in Healthie

  • Active client based tiers
  • Charting and templates
  • Telehealth
  • Food and symptom journalling
  • Programmes and courses
  • Public API
  • ePrescribing
  • Insurance claims

What people use each for

The jobs each tool is most often brought in to do.

Flo

  • Someone tracking cycle and ovulation who wants to weigh app convenience against the sensitivity of the data being loggednot Healthie
  • A user in a jurisdiction with legal risk around reproductive health data who wants to check Anonymous Mode and current data sharing policy before logging pregnancy or fertility attemptsnot Healthie
  • A buyer wanting to compare Flo directly against Clue on published data practices before choosing which app to trust with this informationnot Healthie
  • Someone who wants pregnancy tracking content alongside cycle tracking in one app rather than switching apps mid-pregnancynot Healthie

Healthie

  • A registered dietitian in private practice who needs charting, scheduling, superbills and a client food journal in one subscriptionnot Flo
  • A virtual care startup using the API as a compliant clinical backend rather than building charting and scheduling from scratchnot Flo
  • A wellness group practice selling packaged twelve week programmes with group video sessions and course contentnot Flo
  • A health coaching business that bills clients directly and needs card payment, intake forms and messaging without insurance complexitynot Flo

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Flo

  • Flo Health settled with the US FTC in 2021 over allegations it shared sensitive health data, including pregnancy and menstruation details, with Facebook, Google and other third parties despite telling users the data would stay private, a fact directly relevant to how much a user should trust current privacy claims without independently checking the published policy.
  • Reproductive health data, including logged periods, fertility attempts and pregnancy status, has been the subject of law enforcement data requests in some jurisdictions following changes to reproductive rights law, and cloud-stored logs are a real category of exposure regardless of a vendors intentions.
  • Anonymous Mode, the privacy feature introduced after the settlement, is a setting that must be checked and understood rather than assumed, and its exact scope and default status should be verified in the current privacy policy rather than taken from marketing copy.
  • Free tier predictions rely on self-reported symptom data and general population models, so accuracy for irregular cycles or specific medical conditions is limited compared with clinical tracking.
  • The subscription auto-renews and, like most mobile subscriptions, must be cancelled through app store account settings rather than inside the app itself.

Healthie

  • The Core plan is capped at ten active clients, which no working practice stays under, so the real entry price for anyone with a caseload is the 49 dollar Essentials tier or higher.
  • Insurance billing is not native: claim submission runs through a separately priced ClaimMD integration starting around 30 dollars a month, so a practice that bills payers is buying and reconciling two systems.
  • Costs stack quickly beyond the headline plan, with ePrescribing at 40 dollars per clinician per month, inbound fax at 10 dollars, additional Group clinicians at 50 dollars each and card processing at 2.9 per cent plus 30 cents.
  • Client counting is based on active clients, and the definition of active is set by the vendor rather than by you, so seasonal or intermittent caseloads can push a practice into a higher tier for clients it is barely seeing.
  • It is built around ambulatory wellness and virtual care, so specialties needing lab ordering, imaging, in house dispensing or complex care coordination will find the clinical model too thin and will not find those modules to buy.

Pricing, plan by plan

Flo

Free
  • Flo Premium$11.99/month
    • Free tier covers core cycle tracking, predictions and symptom logging
    • Premium adds deeper personalised insights and expert content, around $11.99 a month
    • Annual and lifetime purchase options typically offered at a lower effective rate

Healthie

$19/month
  • Core$19/month
    • Up to ten active clients
    • Scheduling and payments
    • Charting and telehealth
  • Essentials$49/month
    • Up to 250 active clients
    • Custom forms
    • CMS 1500 generation
  • Plus$129/month
    • Unlimited active clients
    • Group telehealth
    • Online programmes
  • Group$149/month
    • Unlimited active clients
    • Shared calendar and team management
    • Roles and permissions

Which should you pick?

Choose Flo if

  • You need cycle and ovulation tracking.
  • You want to start without paying.
  • You work on iOS, Android, Web.
  • You also want pregnancy mode.
Flo review

Choose Healthie if

  • You need active client based tiers.
  • You work on Web, iOS, Android, API.
  • You also want charting and templates.
Healthie review

Questions people ask

Is Flo or Healthie better?
Neither clearly leads. Flo starts at Free and Healthie at $19/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Flo or Healthie?
Flo has a free tier; the other does not. Paid plans start at Free for Flo and $19/month for Healthie.
Does Flo or Healthie run on more platforms?
Flo runs on iOS, Android, Web. Healthie runs on Web, iOS, Android, API.
Can I use Flo for free?
Yes. Flo has a free tier, so you can try it without paying. Healthie starts at $19/month.
What is Flo best used for?
Flo is most often used for someone tracking cycle and ovulation who wants to weigh app convenience against the sensitivity of the data being logged, a user in a jurisdiction with legal risk around reproductive health data who wants to check anonymous mode and current data sharing policy before logging pregnancy or fertility attempts, a buyer wanting to compare flo directly against clue on published data practices before choosing which app to trust with this information, someone who wants pregnancy tracking content alongside cycle tracking in one app rather than switching apps mid-pregnancy. Of those, someone tracking cycle and ovulation who wants to weigh app convenience against the sensitivity of the data being logged and a user in a jurisdiction with legal risk around reproductive health data who wants to check anonymous mode and current data sharing policy before logging pregnancy or fertility attempts are not what Healthie is typically brought in for.
What can Flo do that Healthie cannot?
Flo covers Cycle and ovulation tracking, Pregnancy mode, Anonymous Mode, Symptom and mood logging. Healthie covers Active client based tiers, Charting and templates, Telehealth, Food and symptom journalling.

Answered from the vendors’ own pages

Flo: What happened with the FTC in 2021?

The US FTC alleged Flo Health shared sensitive health data, including pregnancy and menstruation details, with third parties like Facebook and Google despite promising to keep it private. Flo settled without admitting liability, agreeing to obtain consent for future sharing and to an independent privacy review.

Healthie: Is the API available without an enterprise contract?

Yes. API access is available on standard published plans, which is why digital health startups use it as a clinical backend.

Flo: What is Anonymous Mode?

A privacy setting Flo states disconnects entered health data from an identifiable profile. Check the current app and privacy policy for whether it is on by default or must be turned on manually, since this affects what data is linked to your identity.

Healthie: Can Healthie submit insurance claims?

Only through the separately priced ClaimMD integration. Native CMS 1500 generation is included, but submission is an add-on.

Flo: Is Flo free?

Core cycle tracking and predictions are free. Deeper personalised insights and expert content require Flo Premium.

Healthie: What does an active client mean for billing?

It is a client with recent activity in the platform, not everyone in your database. Tiers are set by that count, not by seats.

Healthie: Is it HIPAA compliant?

Yes, and a business associate agreement is available. The client-facing mobile app and portal are covered.

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