Healthcare · head to head
Athenahealth vs Flo

Flo
Healthcare
Period and cycle tracking app that settled with the US FTC in 2021 over sharing health data with third parties despite promising not to
- From
- Free
- Rated
- -
The short version
- Only Flo has a free tier, so it costs nothing to try first.
- Each has a real cost: Athenahealth high implementation costs ranging up to $50,000+ for enterprise deployments; Flo flo Health settled with the US FTC in 2021 over allegations it shared sensitive health data, including pregnancy and menstruation details, with Facebook, Google and other third parties despite telling users the data would stay private, a fact directly relevant to how much a user should trust current privacy claims without independently checking the published policy.
- They diverge on capability: Athenahealth covers Electronic Health Records, Flo covers Cycle and ovulation tracking.
- Prices and features above were last checked on 1 September 2026.
Where they differ
Only the attributes on which Athenahealth and Flo actually diverge.
| Attribute | Athenahealth | Flo |
|---|---|---|
| Starting price | $140/month | Free |
| Pricing model | Unknown | Free with a Premium subscription |
| Free tier | No | Yes |
| Platforms | Web, iOS, Android | iOS, Android, Web |
| Founded | 1997 | Unknown |
Identical on both: user rating (Not yet rated), category (Healthcare).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Athenahealth
- Electronic Health Records
- Medical Billing
- Patient Engagement
- Telehealth
- Analytics
- Labs
- Pharmacies
- Clearinghouses
Only in Flo
- Cycle and ovulation tracking
- Pregnancy mode
- Anonymous Mode
- Symptom and mood logging
- Expert content library
- Community and forums
What people use each for
The jobs each tool is most often brought in to do.
Athenahealth
- Patient Carenot Flo
- Medical Recordsnot Flo
- Practice Managementnot Flo
- Telehealthnot Flo
Flo
- Someone tracking cycle and ovulation who wants to weigh app convenience against the sensitivity of the data being loggednot Athenahealth
- A user in a jurisdiction with legal risk around reproductive health data who wants to check Anonymous Mode and current data sharing policy before logging pregnancy or fertility attemptsnot Athenahealth
- A buyer wanting to compare Flo directly against Clue on published data practices before choosing which app to trust with this informationnot Athenahealth
- Someone who wants pregnancy tracking content alongside cycle tracking in one app rather than switching apps mid-pregnancynot Athenahealth
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Athenahealth
- High implementation costs ranging up to $50,000+ for enterprise deployments
- Pricing tiers not transparently listed, requiring custom quotes
Flo
- Flo Health settled with the US FTC in 2021 over allegations it shared sensitive health data, including pregnancy and menstruation details, with Facebook, Google and other third parties despite telling users the data would stay private, a fact directly relevant to how much a user should trust current privacy claims without independently checking the published policy.
- Reproductive health data, including logged periods, fertility attempts and pregnancy status, has been the subject of law enforcement data requests in some jurisdictions following changes to reproductive rights law, and cloud-stored logs are a real category of exposure regardless of a vendors intentions.
- Anonymous Mode, the privacy feature introduced after the settlement, is a setting that must be checked and understood rather than assumed, and its exact scope and default status should be verified in the current privacy policy rather than taken from marketing copy.
- Free tier predictions rely on self-reported symptom data and general population models, so accuracy for irregular cycles or specific medical conditions is limited compared with clinical tracking.
- The subscription auto-renews and, like most mobile subscriptions, must be cancelled through app store account settings rather than inside the app itself.
Pricing, plan by plan
Athenahealth
$140/monthNo published plan breakdown. See the Athenahealth review.
Flo
Free- Flo Premium$11.99/month
- Free tier covers core cycle tracking, predictions and symptom logging
- Premium adds deeper personalised insights and expert content, around $11.99 a month
- Annual and lifetime purchase options typically offered at a lower effective rate
Which should you pick?
Choose Athenahealth if
- You need electronic health records.
- You work on Web, iOS, Android.
- You also want medical billing.
Choose Flo if
- You need cycle and ovulation tracking.
- You want to start without paying.
- You work on iOS, Android, Web.
- You also want pregnancy mode.
Questions people ask
- Is Athenahealth or Flo better?
- Neither clearly leads. Athenahealth starts at $140/month and Flo at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Athenahealth or Flo?
- Flo has a free tier; the other does not. Paid plans start at $140/month for Athenahealth and Free for Flo.
- Does Athenahealth or Flo run on more platforms?
- Athenahealth runs on Web, iOS, Android. Flo runs on iOS, Android, Web.
- Can I use Flo for free?
- Yes. Flo has a free tier, so you can try it without paying. Athenahealth starts at $140/month.
- What is Athenahealth best used for?
- Athenahealth is most often used for patient care, medical records, practice management, telehealth. Of those, patient care and medical records are not what Flo is typically brought in for.
- What can Athenahealth do that Flo cannot?
- Athenahealth covers Electronic Health Records, Medical Billing, Patient Engagement, Telehealth. Flo covers Cycle and ovulation tracking, Pregnancy mode, Anonymous Mode, Symptom and mood logging.
Answered from the vendors’ own pages
Athenahealth: What platforms does Athenahealth serve?
Athenahealth's athenaOne serves small to medium-sized physician practices and hospitals with integrated clinical, financial, and operational workflows.
SourceFlo: What happened with the FTC in 2021?
The US FTC alleged Flo Health shared sensitive health data, including pregnancy and menstruation details, with third parties like Facebook and Google despite promising to keep it private. Flo settled without admitting liability, agreeing to obtain consent for future sharing and to an independent privacy review.
Athenahealth: What is the pricing model for athenaOne?
Athenahealth uses customized pricing with percent-based or encounter-based models. Starting price reported at $140/month with implementation costs ranging from $5,000-$20,000 for small businesses.
SourceFlo: What is Anonymous Mode?
A privacy setting Flo states disconnects entered health data from an identifiable profile. Check the current app and privacy policy for whether it is on by default or must be turned on manually, since this affects what data is linked to your identity.
Athenahealth: Does Athenahealth include revenue cycle management?
Yes, athenaOne includes network-driven claims scrubbing with 95%+ first-pass rates, denial management, and A/R optimization.
SourceFlo: Is Flo free?
Core cycle tracking and predictions are free. Deeper personalised insights and expert content require Flo Premium.
Athenahealth: What patient engagement features does Athenahealth offer?
Athenahealth provides athenaCommunicator for patient portals, automated appointment reminders, online scheduling, telehealth integration, digital intake, and broadcast messaging.
SourceAthenahealth: How many pre-built integrations does Athenahealth have?
Athenahealth's marketplace includes over 250 pre-integrated third-party apps, allowing practices to extend functionality without custom development.
SourceRelated pages
More on Athenahealth
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