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Healthcare · head to head

Flo vs WebPT

Flo logo

Flo

Healthcare

Period and cycle tracking app that settled with the US FTC in 2021 over sharing health data with third parties despite promising not to

From
Free
Rated
-
WebPT logo

WebPT

Healthcare

EHR and practice management for physical therapy

From
On request
Rated
-

The short version

  • Only Flo has a free tier, so it costs nothing to try first.
  • Each has a real cost: Flo flo Health settled with the US FTC in 2021 over allegations it shared sensitive health data, including pregnancy and menstruation details, with Facebook, Google and other third parties despite telling users the data would stay private, a fact directly relevant to how much a user should trust current privacy claims without independently checking the published policy.; WebPT no rate published on pricing page; vendor requires demo booking or sales contact for quotes
  • They diverge on capability: Flo covers Cycle and ovulation tracking, WebPT covers Electronic Health Records.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which Flo and WebPT actually diverge.

Attributes where Flo and WebPT differ
AttributeFloWebPT
Starting priceFreeOn request
Pricing modelFree with a Premium subscriptionsubscription
Free tierYesNo
PlatformsiOS, Android, WebCloud-based SaaS
FoundedUnknown2005

Identical on both: user rating (Not yet rated), category (Healthcare).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Flo

  • Cycle and ovulation tracking
  • Pregnancy mode
  • Anonymous Mode
  • Symptom and mood logging
  • Expert content library
  • Community and forums

Only in WebPT

  • Electronic Health Records
  • Scheduling
  • Documentation
  • Patient Portal
  • Analytics
  • Billing
  • Insurance
  • PECOS

What people use each for

The jobs each tool is most often brought in to do.

Flo

  • Someone tracking cycle and ovulation who wants to weigh app convenience against the sensitivity of the data being loggednot WebPT
  • A user in a jurisdiction with legal risk around reproductive health data who wants to check Anonymous Mode and current data sharing policy before logging pregnancy or fertility attemptsnot WebPT
  • A buyer wanting to compare Flo directly against Clue on published data practices before choosing which app to trust with this informationnot WebPT
  • Someone who wants pregnancy tracking content alongside cycle tracking in one app rather than switching apps mid-pregnancynot WebPT

WebPT

  • Multi-location physical therapy practices needing comprehensive billing automation and insurance processingnot Flo
  • Rehabilitation therapy clinics requiring integrated AI-powered clinical documentationnot Flo

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Flo

  • Flo Health settled with the US FTC in 2021 over allegations it shared sensitive health data, including pregnancy and menstruation details, with Facebook, Google and other third parties despite telling users the data would stay private, a fact directly relevant to how much a user should trust current privacy claims without independently checking the published policy.
  • Reproductive health data, including logged periods, fertility attempts and pregnancy status, has been the subject of law enforcement data requests in some jurisdictions following changes to reproductive rights law, and cloud-stored logs are a real category of exposure regardless of a vendors intentions.
  • Anonymous Mode, the privacy feature introduced after the settlement, is a setting that must be checked and understood rather than assumed, and its exact scope and default status should be verified in the current privacy policy rather than taken from marketing copy.
  • Free tier predictions rely on self-reported symptom data and general population models, so accuracy for irregular cycles or specific medical conditions is limited compared with clinical tracking.
  • The subscription auto-renews and, like most mobile subscriptions, must be cancelled through app store account settings rather than inside the app itself.

WebPT

  • No rate published on pricing page; vendor requires demo booking or sales contact for quotes
  • Specific pricing amounts not disclosed despite three pricing tiers being described

Pricing, plan by plan

Flo

Free
  • Flo Premium$11.99/month
    • Free tier covers core cycle tracking, predictions and symptom logging
    • Premium adds deeper personalised insights and expert content, around $11.99 a month
    • Annual and lifetime purchase options typically offered at a lower effective rate

WebPT

On request

No published plan breakdown. See the WebPT review.

Which should you pick?

Choose Flo if

  • You need cycle and ovulation tracking.
  • You want to start without paying.
  • You work on iOS, Android, Web.
  • You also want pregnancy mode.

Choose WebPT if

  • You need electronic health records.
  • You work on Cloud-based SaaS.
  • You also want scheduling.

Questions people ask

Is Flo or WebPT better?
Neither clearly leads. Flo starts at Free and WebPT at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Flo or WebPT?
Flo has a free tier; the other does not. Paid plans start at Free for Flo and On request for WebPT.
Does Flo or WebPT run on more platforms?
Flo runs on iOS, Android, Web. WebPT runs on Cloud-based SaaS.
Can I use Flo for free?
Yes. Flo has a free tier, so you can try it without paying. WebPT starts at On request.
What is Flo best used for?
Flo is most often used for someone tracking cycle and ovulation who wants to weigh app convenience against the sensitivity of the data being logged, a user in a jurisdiction with legal risk around reproductive health data who wants to check anonymous mode and current data sharing policy before logging pregnancy or fertility attempts, a buyer wanting to compare flo directly against clue on published data practices before choosing which app to trust with this information, someone who wants pregnancy tracking content alongside cycle tracking in one app rather than switching apps mid-pregnancy. Of those, someone tracking cycle and ovulation who wants to weigh app convenience against the sensitivity of the data being logged and a user in a jurisdiction with legal risk around reproductive health data who wants to check anonymous mode and current data sharing policy before logging pregnancy or fertility attempts are not what WebPT is typically brought in for.
What can Flo do that WebPT cannot?
Flo covers Cycle and ovulation tracking, Pregnancy mode, Anonymous Mode, Symptom and mood logging. WebPT covers Electronic Health Records, Scheduling, Documentation, Patient Portal.

Answered from the vendors’ own pages

Flo: What happened with the FTC in 2021?

The US FTC alleged Flo Health shared sensitive health data, including pregnancy and menstruation details, with third parties like Facebook and Google despite promising to keep it private. Flo settled without admitting liability, agreeing to obtain consent for future sharing and to an independent privacy review.

WebPT: How much does WebPT cost?

WebPT pricing is customized based on your selected plan (Starter, Enhanced, or Ultimate) and any customizations your practice needs. Organizations must book a demo or contact sales to receive personalized pricing.

Source
Flo: What is Anonymous Mode?

A privacy setting Flo states disconnects entered health data from an identifiable profile. Check the current app and privacy policy for whether it is on by default or must be turned on manually, since this affects what data is linked to your identity.

WebPT: What are the three WebPT pricing tiers?

WebPT offers Starter for small cash-pay practices, Enhanced for growing practices that accept insurance and need billing, and Ultimate for larger practices requiring customization and advanced reporting.

Source
Flo: Is Flo free?

Core cycle tracking and predictions are free. Deeper personalised insights and expert content require Flo Premium.

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