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Software · head to head

FirstPromoter vs Awin

FirstPromoter logo

FirstPromoter

Software

Referral tracking for SaaS and subscription businesses

From
$49/month
Rated
-
Full reviewWebsite
Awin logo

Awin

Software

Global affiliate network with 1M+ publishers

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Awin has a free tier, so it costs nothing to try first.
  • Each has a real cost: FirstPromoter plans are capped by affiliate-driven revenue, so Starter at $49 a month stops at $5,000 a month and Business at $99 stops at $15,000; Awin pricing not published, available by quote only
  • They diverge on capability: FirstPromoter covers Recurring commission tracking, Awin covers Global publisher network.

Where they differ

Only the attributes on which FirstPromoter and Awin actually diverge.

Attributes where FirstPromoter and Awin differ
AttributeFirstPromoterAwin
Starting price$49/monthFree
Pricing modelUnknownquote
Free tierNoYes
PlatformsWeb (SaaS)Web, Mobile
Founded20172000

Identical on both: user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in FirstPromoter

  • Recurring commission tracking
  • Multi-tier rewards
  • Coupon attribution
  • Public leaderboards
  • Custom signup pages
  • Stripe
  • Braintree
  • Paddle

Only in Awin

  • Global publisher network
  • Cross-device tracking
  • Payment processing
  • Compliance tools
  • Publisher recruitment
  • Shopify
  • Magento
  • WooCommerce

Both cover

  • Web support

What people use each for

The jobs each tool is most often brought in to do.

FirstPromoter

  • Running an affiliate or referral programme for a SaaS productnot Awin
  • Tracking referral revenue through Stripenot Awin
  • Paying affiliates and issuing invoicesnot Awin
  • Multi-tier commission structures on the higher plansnot Awin

Awin

  • Affiliate network for content creators and publishersnot FirstPromoter

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

FirstPromoter

  • Plans are capped by affiliate-driven revenue, so Starter at $49 a month stops at $5,000 a month and Business at $99 stops at $15,000
  • Starter is limited to 1,000 affiliates, 3 campaigns and 2 websites
  • Multi-tiered commissions, invoicing and Stripe payouts require the Business tier
  • Fraud and refund protection, automated payouts, SSO and custom roles are Enterprise only, from $149 a month
  • There is no free tier, only a 14 day trial

Awin

  • Pricing not published, available by quote only
  • Commission structure and payment thresholds not disclosed

Pricing, plan by plan

FirstPromoter

$49/month
  • Starter$49/month
    • Up to $5,000/month affiliate revenue
    • 2 campaigns maximum
    • 1,000 affiliates maximum
  • Business$99/month
    • Up to $15,000/month affiliate revenue
    • Unlimited campaigns
    • Unlimited affiliates
  • Enterprise$149/month
    • $30,000+/month affiliate revenue
    • Unlimited campaigns
    • Unlimited affiliates

Awin

Free

No published plan breakdown. See the Awin review.

Which should you pick?

Choose FirstPromoter if

  • You need recurring commission tracking.
  • You work on Web (SaaS).
  • You also want multi-tier rewards.
FirstPromoter review

Choose Awin if

  • You need global publisher network.
  • You want to start without paying.
  • You work on Web, Mobile.
  • You also want cross-device tracking.
Awin review

Questions people ask

Is FirstPromoter or Awin better?
Neither clearly leads. FirstPromoter starts at $49/month and Awin at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, FirstPromoter or Awin?
Awin has a free tier; the other does not. Paid plans start at $49/month for FirstPromoter and Free for Awin.
Does FirstPromoter or Awin run on more platforms?
FirstPromoter runs on Web (SaaS). Awin runs on Web, Mobile.
Can I use Awin for free?
Yes. Awin has a free tier, so you can try it without paying. FirstPromoter starts at $49/month.
What is FirstPromoter best used for?
FirstPromoter is most often used for running an affiliate or referral programme for a saas product, tracking referral revenue through stripe, paying affiliates and issuing invoices, multi-tier commission structures on the higher plans. Of those, running an affiliate or referral programme for a saas product and tracking referral revenue through stripe are not what Awin is typically brought in for.
What can FirstPromoter do that Awin cannot?
FirstPromoter covers Recurring commission tracking, Multi-tier rewards, Coupon attribution, Public leaderboards. Awin covers Global publisher network, Cross-device tracking, Payment processing, Compliance tools. Both handle Web support.

Answered from the vendors’ own pages

FirstPromoter: Does FirstPromoter offer a free trial?

Yes, FirstPromoter offers a 14-day free trial with no credit card required. After the trial, subscription pricing starts at $49/month for the Starter plan.

Source
FirstPromoter: What are FirstPromoter's pricing tiers based on?

FirstPromoter pricing is based on monthly tracked revenue from your affiliate program. The Starter plan ($49/month) supports up to $5,000/month affiliate revenue with 2 campaigns, the Business plan ($99/month) supports up to $15,000/month, and the Enterprise plan ($149+/month) supports $30,000+/month.

Source
FirstPromoter: Which billing platforms does FirstPromoter integrate with?

FirstPromoter integrates with Stripe, Chargebee, Paddle, Recurly, and Braintree. The platform ties commissions to subscription billing events like renewals, upgrades, and cancellations.

Source
FirstPromoter: Does FirstPromoter support multi-level affiliate commissions?

Yes, FirstPromoter supports multi-level commissions tracking up to 3 levels deep, allowing affiliates to earn from their own referrals and referrals they bring in.

Source
FirstPromoter: Can I customize the affiliate portal branding in FirstPromoter?

Yes, FirstPromoter provides a white-label partner portal that you can customize with your domain and branding. However, FirstPromoter's logo appears on portal pages unless you upgrade to higher tiers.

Source
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Related pages

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