Software · head to head
FirstPromoter vs Affiliatly

FirstPromoter
Software
Referral tracking for SaaS and subscription businesses
- From
- $49/month
- Rated
- -
The short version
- Only Affiliatly has a free tier, so it costs nothing to try first.
- Each has a real cost: FirstPromoter plans are capped by affiliate-driven revenue, so Starter at $49 a month stops at $5,000 a month and Business at $99 stops at $15,000; Affiliatly limited to 10 platform integrations, which may exclude niche or emerging e-commerce platforms
- They diverge on capability: FirstPromoter covers Recurring commission tracking, Affiliatly covers Automatic tracking.
Where they differ
Only the attributes on which FirstPromoter and Affiliatly actually diverge.
| Attribute | FirstPromoter | Affiliatly |
|---|---|---|
| Starting price | $49/month | Free |
| Free tier | No | Yes |
| Platforms | Web (SaaS) | Web |
| Founded | 2017 | 2014 |
Identical on both: pricing model (Unknown), user rating (Not yet rated), category (Unknown).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in FirstPromoter
- Recurring commission tracking
- Multi-tier rewards
- Coupon attribution
- Public leaderboards
- Custom signup pages
- Stripe
- Braintree
- Paddle
Only in Affiliatly
- Automatic tracking
- Custom commission rates
- Affiliate dashboard
- Coupon tracking
- Manual payouts
- Shopify
- WooCommerce
- BigCommerce
Both cover
- Web support
What people use each for
The jobs each tool is most often brought in to do.
FirstPromoter
- Running an affiliate or referral programme for a SaaS productnot Affiliatly
- Tracking referral revenue through Stripenot Affiliatly
- Paying affiliates and issuing invoicesnot Affiliatly
- Multi-tier commission structures on the higher plansnot Affiliatly
Affiliatly
- affiliate marketing managementnot FirstPromoter
- Workflow automationnot FirstPromoter
- Reportingnot FirstPromoter
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
FirstPromoter
- Plans are capped by affiliate-driven revenue, so Starter at $49 a month stops at $5,000 a month and Business at $99 stops at $15,000
- Starter is limited to 1,000 affiliates, 3 campaigns and 2 websites
- Multi-tiered commissions, invoicing and Stripe payouts require the Business tier
- Fraud and refund protection, automated payouts, SSO and custom roles are Enterprise only, from $149 a month
- There is no free tier, only a 14 day trial
Affiliatly
- Limited to 10 platform integrations, which may exclude niche or emerging e-commerce platforms
- Affiliate tier capped at 50 on the Starter plan, requiring upgrade for programs with more affiliates
- Advanced customization options are limited compared to enterprise-level affiliate platforms
Pricing, plan by plan
FirstPromoter
$49/month- Starter$49/month
- Up to $5,000/month affiliate revenue
- 2 campaigns maximum
- 1,000 affiliates maximum
- Business$99/month
- Up to $15,000/month affiliate revenue
- Unlimited campaigns
- Unlimited affiliates
- Enterprise$149/month
- $30,000+/month affiliate revenue
- Unlimited campaigns
- Unlimited affiliates
Affiliatly
Free- FreeFree
- First 50 tracked orders
- Starter$16/month
- Unlimited orders
- 50 affiliates max
- Advanced$24/month
- 200 affiliates
- Branded portal
- Professional$39/month
- 500 affiliates
- Custom SKU commissions
Which should you pick?
Choose FirstPromoter if
- You need recurring commission tracking.
- You work on Web (SaaS).
- You also want multi-tier rewards.
Choose Affiliatly if
- You need automatic tracking.
- You want to start without paying.
- You also want custom commission rates.
Questions people ask
- Is FirstPromoter or Affiliatly better?
- Neither clearly leads. FirstPromoter starts at $49/month and Affiliatly at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, FirstPromoter or Affiliatly?
- Affiliatly has a free tier; the other does not. Paid plans start at $49/month for FirstPromoter and Free for Affiliatly.
- Does FirstPromoter or Affiliatly run on more platforms?
- FirstPromoter runs on Web (SaaS). Affiliatly runs on Web.
- Can I use Affiliatly for free?
- Yes. Affiliatly has a free tier, so you can try it without paying. FirstPromoter starts at $49/month.
- What is FirstPromoter best used for?
- FirstPromoter is most often used for running an affiliate or referral programme for a saas product, tracking referral revenue through stripe, paying affiliates and issuing invoices, multi-tier commission structures on the higher plans. Of those, running an affiliate or referral programme for a saas product and tracking referral revenue through stripe are not what Affiliatly is typically brought in for.
- What can FirstPromoter do that Affiliatly cannot?
- FirstPromoter covers Recurring commission tracking, Multi-tier rewards, Coupon attribution, Public leaderboards. Affiliatly covers Automatic tracking, Custom commission rates, Affiliate dashboard, Coupon tracking. Both handle Web support.
Answered from the vendors’ own pages
FirstPromoter: Does FirstPromoter offer a free trial?
Yes, FirstPromoter offers a 14-day free trial with no credit card required. After the trial, subscription pricing starts at $49/month for the Starter plan.
SourceAffiliatly: Does Affiliatly offer a free plan?
Yes, Affiliatly is free for your first 50 tracked orders. Once you exceed 50 orders, you must upgrade to a paid plan starting at $16 per month for the Starter tier.
SourceFirstPromoter: What are FirstPromoter's pricing tiers based on?
FirstPromoter pricing is based on monthly tracked revenue from your affiliate program. The Starter plan ($49/month) supports up to $5,000/month affiliate revenue with 2 campaigns, the Business plan ($99/month) supports up to $15,000/month, and the Enterprise plan ($149+/month) supports $30,000+/month.
SourceAffiliatly: Which e-commerce platforms does Affiliatly integrate with?
Affiliatly integrates with 10 major e-commerce platforms: Shopify, WooCommerce, BigCommerce, Squarespace, Storeden, Magento, Jumpseller, Ecwid, Lightspeed, and Wix.
SourceFirstPromoter: Which billing platforms does FirstPromoter integrate with?
FirstPromoter integrates with Stripe, Chargebee, Paddle, Recurly, and Braintree. The platform ties commissions to subscription billing events like renewals, upgrades, and cancellations.
SourceAffiliatly: Can I track offline affiliate sales?
Yes. Affiliatly supports offline tracking through coupon codes and QR codes. Affiliates can share unique QR codes online or print them for physical promotions, and purchases made by customers scanning those codes are automatically tracked and credited.
SourceFirstPromoter: Does FirstPromoter support multi-level affiliate commissions?
Yes, FirstPromoter supports multi-level commissions tracking up to 3 levels deep, allowing affiliates to earn from their own referrals and referrals they bring in.
SourceAffiliatly: How does Affiliatly's API pricing work?
Affiliatly's API integration is completely free. The API enables tracking via link clicks, product codes/SKUs, or customer emails, and supports automatic order status updates and product information syncing.
SourceFirstPromoter: Can I customize the affiliate portal branding in FirstPromoter?
Yes, FirstPromoter provides a white-label partner portal that you can customize with your domain and branding. However, FirstPromoter's logo appears on portal pages unless you upgrade to higher tiers.
SourceRelated pages
More on FirstPromoter
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