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Affiliate Marketing · head to head

FirstPromoter vs LeadDyno

FirstPromoter logo

FirstPromoter

Affiliate Marketing

Referral tracking for SaaS and subscription businesses

From
$49/month
Rated
-
Full reviewWebsite
LeadDyno logo

LeadDyno

Affiliate Marketing

Easy affiliate management for growing businesses

From
$49/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: FirstPromoter plans are capped by affiliate-driven revenue, so Starter at $49 a month stops at $5,000 a month and Business at $99 stops at $15,000; LeadDyno lite plan limited to 50 active affiliates and only 1 commission plan
  • They diverge on capability: FirstPromoter covers Recurring commission tracking, LeadDyno covers One-click affiliate onboarding.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which FirstPromoter and LeadDyno actually diverge.

Attributes where FirstPromoter and LeadDyno differ
AttributeFirstPromoterLeadDyno
PlatformsWeb (SaaS)Web, Shopify App
Founded20172012

Identical on both: starting price ($49/month), pricing model (Unknown), free tier (No), user rating (Not yet rated), category (Affiliate Marketing).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in FirstPromoter

  • Recurring commission tracking
  • Multi-tier rewards
  • Coupon attribution
  • Public leaderboards
  • Custom signup pages
  • Braintree
  • Paddle
  • Chargebee

Only in LeadDyno

  • One-click affiliate onboarding
  • Social sharing tools
  • Commission tracking
  • Email marketing
  • Real-time dashboard
  • Shopify
  • PayPal
  • WooCommerce

Both cover

  • Stripe
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

FirstPromoter

  • Running an affiliate or referral programme for a SaaS productnot LeadDyno
  • Tracking referral revenue through Stripenot LeadDyno
  • Paying affiliates and issuing invoicesnot LeadDyno
  • Multi-tier commission structures on the higher plansnot LeadDyno

LeadDyno

  • affiliate marketing managementnot FirstPromoter
  • Workflow automationnot FirstPromoter
  • Reportingnot FirstPromoter

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

FirstPromoter

  • Plans are capped by affiliate-driven revenue, so Starter at $49 a month stops at $5,000 a month and Business at $99 stops at $15,000
  • Starter is limited to 1,000 affiliates, 3 campaigns and 2 websites
  • Multi-tiered commissions, invoicing and Stripe payouts require the Business tier
  • Fraud and refund protection, automated payouts, SSO and custom roles are Enterprise only, from $149 a month
  • There is no free tier, only a 14 day trial

LeadDyno

  • Lite plan limited to 50 active affiliates and only 1 commission plan
  • Pricing increases rapidly with higher tiers; Advanced plan costs $349/month
  • Limited advanced analytics compared to enterprise affiliate platforms

Pricing, plan by plan

FirstPromoter

$49/month
  • Starter$49/month
    • Up to $5,000/month affiliate revenue
    • 2 campaigns maximum
    • 1,000 affiliates maximum
  • Business$99/month
    • Up to $15,000/month affiliate revenue
    • Unlimited campaigns
    • Unlimited affiliates
  • Enterprise$149/month
    • $30,000+/month affiliate revenue
    • Unlimited campaigns
    • Unlimited affiliates

LeadDyno

$49/month
  • Lite$49/month
    • 50 active affiliates
    • 1 commission plan
  • Essential$129/month
  • Advanced$349/month
  • Unlimited$749/month

Which should you pick?

Choose FirstPromoter if

  • You need recurring commission tracking.
  • You work on Web (SaaS).
  • You also want multi-tier rewards.
FirstPromoter review

Choose LeadDyno if

  • You need one-click affiliate onboarding.
  • You work on Web, Shopify App.
  • You also want social sharing tools.
LeadDyno review

Questions people ask

Is FirstPromoter or LeadDyno better?
Neither clearly leads. FirstPromoter starts at $49/month and LeadDyno at $49/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, FirstPromoter or LeadDyno?
FirstPromoter starts at $49/month and LeadDyno at $49/month.
Does FirstPromoter or LeadDyno run on more platforms?
FirstPromoter runs on Web (SaaS). LeadDyno runs on Web, Shopify App.
What is FirstPromoter best used for?
FirstPromoter is most often used for running an affiliate or referral programme for a saas product, tracking referral revenue through stripe, paying affiliates and issuing invoices, multi-tier commission structures on the higher plans. Of those, running an affiliate or referral programme for a saas product and tracking referral revenue through stripe are not what LeadDyno is typically brought in for.
What can FirstPromoter do that LeadDyno cannot?
FirstPromoter covers Recurring commission tracking, Multi-tier rewards, Coupon attribution, Public leaderboards. LeadDyno covers One-click affiliate onboarding, Social sharing tools, Commission tracking, Email marketing. Both handle Stripe, Web support.

Answered from the vendors’ own pages

FirstPromoter: Does FirstPromoter offer a free trial?

Yes, FirstPromoter offers a 14-day free trial with no credit card required. After the trial, subscription pricing starts at $49/month for the Starter plan.

Source
LeadDyno: What does LeadDyno track?

LeadDyno tracks affiliate leads, commissions, referral sales across links, coupon codes, and social channels, providing clear conversion visibility.

Source
FirstPromoter: What are FirstPromoter's pricing tiers based on?

FirstPromoter pricing is based on monthly tracked revenue from your affiliate program. The Starter plan ($49/month) supports up to $5,000/month affiliate revenue with 2 campaigns, the Business plan ($99/month) supports up to $15,000/month, and the Enterprise plan ($149+/month) supports $30,000+/month.

Source
LeadDyno: What is LeadDyno's pricing structure?

LeadDyno offers four plans: Lite at $49/month (50 active affiliates, 1 commission plan), Essential at $129, Advanced at $349, and Unlimited at $749/month. All plans include a 30-day free trial.

Source
FirstPromoter: Which billing platforms does FirstPromoter integrate with?

FirstPromoter integrates with Stripe, Chargebee, Paddle, Recurly, and Braintree. The platform ties commissions to subscription billing events like renewals, upgrades, and cancellations.

Source
LeadDyno: How many affiliates can I manage on each plan?

The Lite plan supports up to 50 active affiliates and one commission plan, while higher tiers support more affiliates and commission plans.

Source
FirstPromoter: Does FirstPromoter support multi-level affiliate commissions?

Yes, FirstPromoter supports multi-level commissions tracking up to 3 levels deep, allowing affiliates to earn from their own referrals and referrals they bring in.

Source
LeadDyno: Does LeadDyno support automated payouts?

Yes. LeadDyno provides automated electronic payment payouts to affiliates, reducing manual payment processing.

Source
FirstPromoter: Can I customize the affiliate portal branding in FirstPromoter?

Yes, FirstPromoter provides a white-label partner portal that you can customize with your domain and branding. However, FirstPromoter's logo appears on portal pages unless you upgrade to higher tiers.

Source
LeadDyno: What integrations does LeadDyno offer?

LeadDyno integrates with Shopify, WooCommerce, and other e-commerce platforms, plus social media tools for affiliate sharing and campaign analytics.

Source
LeadDyno: What fraud prevention features does LeadDyno include?

LeadDyno includes smart targeting and fraud prevention capabilities to identify and block fraudulent affiliate activity.

Source
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