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Marketing · head to head

Fathom Analytics vs Privacy Badger

Fathom Analytics logo

Fathom Analytics

Marketing

Website analytics made simple

From
$14/month
Rated
-
Full reviewWebsite
Privacy Badger logo

Privacy Badger

Browser Extensions

Automatically learn to block invisible trackers

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Privacy Badger has a free tier, so it costs nothing to try first.
  • Each has a real cost: Fathom Analytics there is no free tier, only a 7 day trial; Privacy Badger it is not an ad blocker; the project states its aim is to prevent non-consensual tracking rather than to block ads
  • They diverge on capability: Fathom Analytics covers Page view tracking, Privacy Badger covers Automatic tracker detection.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Fathom Analytics and Privacy Badger actually diverge.

Attributes where Fathom Analytics and Privacy Badger differ
AttributeFathom AnalyticsPrivacy Badger
Starting price$14/monthFree
Pricing modelsubscriptionfree
Free tierNoYes
PlatformsWebChrome, Firefox, Edge, Opera
CategoryMarketingBrowser Extensions
Founded20141990

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Fathom Analytics

  • Page view tracking
  • Goal tracking
  • Real-time analytics
  • Referrer tracking
  • Privacy-focused
  • GDPR compliant
  • Cloud deployment
  • Web support

Only in Privacy Badger

  • Automatic tracker detection
  • Learning algorithm
  • Do Not Track support
  • No filter lists required
  • Chrome support
  • Firefox support
  • Edge support
  • Opera support

What people use each for

The jobs each tool is most often brought in to do.

Fathom Analytics

  • Privacy-focused web analytics without cookie bannersnot Privacy Badger
  • A lightweight Google Analytics replacementnot Privacy Badger
  • Tracking many sites from one accountnot Privacy Badger
  • Long-term historical reporting while subscribednot Privacy Badger

Privacy Badger

  • Blocking third-party trackers that follow users across websitesnot Fathom Analytics
  • Sending Do Not Track and Global Privacy Control signalsnot Fathom Analytics
  • Disabling social media tracking widgets like Facebook Like buttonsnot Fathom Analytics
  • Preventing canvas fingerprinting across websitesnot Fathom Analytics

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Fathom Analytics

  • There is no free tier, only a 7 day trial
  • Priced on pageviews, from $45 a month at the 500,000 pageview level
  • Custom events count against the pageview allowance rather than being tracked separately
  • Site allowances come in packs, with additional 50-site packs at $10 a month
  • Data is retained forever only while the subscription is active

Privacy Badger

  • It is not an ad blocker; the project states its aim is to prevent non-consensual tracking rather than to block ads
  • There is no Safari build, and Safari on iOS lacks extension capabilities Privacy Badger needs to work
  • Chrome on Android does not support extensions, so Android users have to switch to Firefox or Edge
  • Protection is aimed at third-party trackers and does not comprehensively cover tracking by the site you are actually visiting

Pricing, plan by plan

Fathom Analytics

$14/month
  • Starter$14/month
    • Unlimited page views
    • 1 site
    • Real-time analytics

Privacy Badger

Free
  • FreeFree
    • Automatic tracker learning
    • Third-party blocking
    • Do Not Track

Which should you pick?

Choose Fathom Analytics if

  • You need page view tracking.
  • You also want goal tracking.
Fathom Analytics review

Choose Privacy Badger if

  • You need automatic tracker detection.
  • You want to start without paying.
  • You work on Chrome, Firefox, Edge, Opera.
  • You also want learning algorithm.
Privacy Badger review

Questions people ask

Is Fathom Analytics or Privacy Badger better?
Neither clearly leads. Fathom Analytics starts at $14/month and Privacy Badger at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Fathom Analytics or Privacy Badger?
Privacy Badger has a free tier; the other does not. Paid plans start at $14/month for Fathom Analytics and Free for Privacy Badger.
Does Fathom Analytics or Privacy Badger run on more platforms?
Fathom Analytics runs on Web. Privacy Badger runs on Chrome, Firefox, Edge, Opera.
Can I use Privacy Badger for free?
Yes. Privacy Badger has a free tier, so you can try it without paying. Fathom Analytics starts at $14/month.
What is Fathom Analytics best used for?
Fathom Analytics is most often used for privacy-focused web analytics without cookie banners, a lightweight google analytics replacement, tracking many sites from one account, long-term historical reporting while subscribed. Of those, privacy-focused web analytics without cookie banners and a lightweight google analytics replacement are not what Privacy Badger is typically brought in for.
What can Fathom Analytics do that Privacy Badger cannot?
Fathom Analytics covers Page view tracking, Goal tracking, Real-time analytics, Referrer tracking. Privacy Badger covers Automatic tracker detection, Learning algorithm, Do Not Track support, No filter lists required.

Answered from the vendors’ own pages

Fathom Analytics: How much does Fathom Analytics cost?

Fathom's entry-level plan costs $45/month for up to 500,000 pageviews. Higher volume tiers exist (1M, 2M, 10M, 25M+ pageviews) with custom pricing. Yearly billing provides 2 months free.

Source
Privacy Badger: How much does Privacy Badger cost?

Privacy Badger is free browser extension made by the Electronic Frontier Foundation. There are no pricing tiers or subscription costs. The project accepts donations to support EFF's work.

Source
Fathom Analytics: Is there a free trial for Fathom Analytics?

Yes, Fathom offers a 7-day free trial. There is no free tier after the trial ends.

Source
Fathom Analytics: What happens if my pageviews exceed my plan limit?

Fathom handles usage overage graciously, only upgrading your plan after two consecutive months over your limit. There are no immediate overage charges.

Source
Fathom Analytics: Can I add extra sites to my Fathom plan?

Yes, extra sites cost $10/month per 50-site pack, or $100/year (which includes two months free). All plans include a minimum of 50 included sites.

Source
Fathom Analytics: Can I cancel Fathom without a long contract?

Yes, there are no contracts and cancellation is flexible. Fathom does not lock customers into agreements.

Source
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