Softwr

Marketing · head to head

Fathom Analytics vs Ghostery

Fathom Analytics logo

Fathom Analytics

Marketing

Website analytics made simple

From
$14/month
Rated
-
Full reviewWebsite
Ghostery logo

Ghostery

Browser Extensions

Block ads and stop trackers

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Ghostery has a free tier, so it costs nothing to try first.
  • Each has a real cost: Fathom Analytics there is no free tier, only a 7 day trial; Ghostery database of trackers requires regular updates to remain current
  • They diverge on capability: Fathom Analytics covers Page view tracking, Ghostery covers Tracker blocking.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Fathom Analytics and Ghostery actually diverge.

Attributes where Fathom Analytics and Ghostery differ
AttributeFathom AnalyticsGhostery
Starting price$14/monthFree
Pricing modelsubscriptionUnknown
Free tierNoYes
PlatformsWebFirefox, Chrome, Edge, Safari, Opera
CategoryMarketingBrowser Extensions
Founded20142009

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Fathom Analytics

  • Page view tracking
  • Goal tracking
  • Real-time analytics
  • Referrer tracking
  • Privacy-focused
  • GDPR compliant
  • Cloud deployment
  • Web support

Only in Ghostery

  • Tracker blocking
  • Ad blocking
  • Privacy dashboard
  • Enhanced anti-tracking
  • Chrome support
  • Firefox support
  • Edge support
  • Safari support

What people use each for

The jobs each tool is most often brought in to do.

Fathom Analytics

  • Privacy-focused web analytics without cookie bannersnot Ghostery
  • A lightweight Google Analytics replacementnot Ghostery
  • Tracking many sites from one accountnot Ghostery
  • Long-term historical reporting while subscribednot Ghostery

Ghostery

  • Blocking ads and sponsored content before they loadnot Fathom Analytics
  • Preventing tracker profiling by replacing identifying data with random valuesnot Fathom Analytics
  • Automatically rejecting non-essential cookie consentnot Fathom Analytics
  • Seeing which companies track a given site through WhoTracks.Menot Fathom Analytics

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Fathom Analytics

  • There is no free tier, only a 7 day trial
  • Priced on pageviews, from $45 a month at the 500,000 pageview level
  • Custom events count against the pageview allowance rather than being tracked separately
  • Site allowances come in packs, with additional 50-site packs at $10 a month
  • Data is retained forever only while the subscription is active

Ghostery

  • Database of trackers requires regular updates to remain current
  • Some sites break functionality when trackers are aggressively blocked

Pricing, plan by plan

Fathom Analytics

$14/month
  • Starter$14/month
    • Unlimited page views
    • 1 site
    • Real-time analytics

Ghostery

Free

No published plan breakdown. See the Ghostery review.

Which should you pick?

Choose Fathom Analytics if

  • You need page view tracking.
  • You also want goal tracking.
Fathom Analytics review

Choose Ghostery if

  • You need tracker blocking.
  • You want to start without paying.
  • You work on Firefox, Chrome, Edge, Safari, Opera.
  • You also want ad blocking.
Ghostery review

Questions people ask

Is Fathom Analytics or Ghostery better?
Neither clearly leads. Fathom Analytics starts at $14/month and Ghostery at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Fathom Analytics or Ghostery?
Ghostery has a free tier; the other does not. Paid plans start at $14/month for Fathom Analytics and Free for Ghostery.
Does Fathom Analytics or Ghostery run on more platforms?
Fathom Analytics runs on Web. Ghostery runs on Firefox, Chrome, Edge, Safari, Opera.
Can I use Ghostery for free?
Yes. Ghostery has a free tier, so you can try it without paying. Fathom Analytics starts at $14/month.
What is Fathom Analytics best used for?
Fathom Analytics is most often used for privacy-focused web analytics without cookie banners, a lightweight google analytics replacement, tracking many sites from one account, long-term historical reporting while subscribed. Of those, privacy-focused web analytics without cookie banners and a lightweight google analytics replacement are not what Ghostery is typically brought in for.
What can Fathom Analytics do that Ghostery cannot?
Fathom Analytics covers Page view tracking, Goal tracking, Real-time analytics, Referrer tracking. Ghostery covers Tracker blocking, Ad blocking, Privacy dashboard, Enhanced anti-tracking.

Answered from the vendors’ own pages

Fathom Analytics: How much does Fathom Analytics cost?

Fathom's entry-level plan costs $45/month for up to 500,000 pageviews. Higher volume tiers exist (1M, 2M, 10M, 25M+ pageviews) with custom pricing. Yearly billing provides 2 months free.

Source
Ghostery: Is Ghostery completely free?

Yes. Ghostery is a free ad blocking browser extension that you can install without paying a subscription. All of Ghostery's features are completely free to use, including ad blocking, tracker blocking, and cookie consent banner handling.

Source
Fathom Analytics: Is there a free trial for Fathom Analytics?

Yes, Fathom offers a 7-day free trial. There is no free tier after the trial ends.

Source
Ghostery: What browsers does Ghostery support?

Ghostery is available for Firefox, Chrome, Opera, Edge and Safari as a browser extension.

Source
Fathom Analytics: What happens if my pageviews exceed my plan limit?

Fathom handles usage overage graciously, only upgrading your plan after two consecutive months over your limit. There are no immediate overage charges.

Source
Ghostery: What data does Ghostery collect?

Ghostery collects no personal information, ensuring your privacy remains protected while using the extension.

Source
Fathom Analytics: Can I add extra sites to my Fathom plan?

Yes, extra sites cost $10/month per 50-site pack, or $100/year (which includes two months free). All plans include a minimum of 50 included sites.

Source
Fathom Analytics: Can I cancel Fathom without a long contract?

Yes, there are no contracts and cancellation is flexible. Fathom does not lock customers into agreements.

Source
Share

Related pages

More on Fathom Analytics

More on Ghostery

Keep looking

Other head to heads